Our customers are reshaping the global healthcare market. An ongoing shift in customer behaviour is a catalyst for the evolution of the IPMI industry. Today’s customers are driving demand for more personalised, innovative, and digitally integrated care so they can make smarter decisions to improve their health and wellbeing. At the same time, ageing populations, a rise in chronic illnesses and growing pressures on public health systems are driving the need for inclusive and innovative high-quality care. Yet, as IPMI becomes more relevant and the market expands, so does the complexity and cost of meeting changing customer expectations. So, how should our industry adapt to these shifts? Join us on Thursday, 12 December 2024, for our next Perspectives event –Driving Demand: What Changing Customer Behaviour Means for IPMI Our panel of industry experts and Bupa Global’s senior leadership team will explore how IPMI should respond to evolving customer demands, adapt to the rising cost of healthcare delivery, and navigate increasing regulatory complexity. Together, we’ll discuss innovative ways to turn today’s challenges into tomorrow’s growth—building a sustainable, resilient IPMI landscape in 2025 and beyond. Please save the date in your diary, and if you are a Bupa intermediary partner or client, you will receive an invite soon. If you’re not but you’re interested in joining our event, you can also register your interest in attending by emailing buparsvp@bupa.com, and we’ll let you know more details as we get closer to the time. #globalhealthcare #customerbehaviour #adaptingtochange #workplacewellbeing #bupaglobal #ipmi
Really looking forward to our final Perspectives of 2024 and exploring the changing trends in global healthcare. Customer behaviour has forced some fast changes in our industry and we’ll dive into these areas further during our digital event in a few weeks. It’s sure to be packed with valuable IPMI insights to wrap up the year - make sure you tune in. If you’re an intermediary or client you will receive an invite from your Bupa Account Manager very soon. For anyone else interested in joining, please email Buparsvp@bupa.com or send me a message.
Award Winning Marketing Leader | Developing Strategy and Stories for Global Healthcare | Leading Marketing Transformation for Bupa Global | Head of Marketing Strategy, Planning and Communications
1moI’ve seen this transition first hand since I moved from domestic healthcare to global, four years ago in the midst of the pandemic. Understanding a global customer is always going to be more challenging, but we’ve been doing a lot of work over the past 18 months in Bupa Global to ensure that changing customer demands are at the heart of our strategy. We look forward to sharing some insights on the work we’ve been doing to stay ahead with you at this event.