Build Scale Grow’s Post

𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐨 𝐄𝐧𝐠𝐚𝐠𝐞 𝐂𝐮𝐬𝐭𝐨𝐦𝐞𝐫𝐬 𝐨𝐧 𝐚 𝐒𝐡𝐨𝐞𝐬𝐭𝐫𝐢𝐧𝐠 𝐁𝐮𝐝𝐠𝐞𝐭 (𝐏𝐚𝐫𝐭 𝟏) You've got a brilliant idea, cutting-edge tech, and the drive to change the world—but without mastering marketing, your startup remains a well-kept secret. (This week's posts complement the two posts on proven sales strategies shared last week and linked below.) Let's explore proven techniques to find and engage potential customers. The second post will appear tomorrow. 𝗔𝗹𝗶𝗴𝗻 𝗬𝗼𝘂𝗿 𝗖𝗼𝗺𝗽𝗮𝗻𝘆 𝗩𝗮𝗹𝘂𝗲𝘀 𝗮𝗻𝗱 𝗠𝗲𝘀𝘀𝗮𝗴𝗶𝗻𝗴 Let's clear something up: marketing isn't about creating a pretty veneer—it's about helping people understand your purpose and value. "𝑻𝒉𝒆 𝒃𝒆𝒔𝒕 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒅𝒐𝒆𝒔𝒏'𝒕 𝒇𝒆𝒆𝒍 𝒍𝒊𝒌𝒆 𝒎𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈." – Tom Fishburne Before diving into marketing, get crystal clear on your vision (the problem you'll solve) and values (the principles you'll never compromise). When your actions and messaging are consistent and your value is obvious, people will better engage with you. Quick Start: Share your vision & values with three people and ask if they're clear. 𝗞𝗻𝗼𝘄 𝗬𝗼𝘂𝗿 𝗧𝗮𝗿𝗴𝗲𝘁 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 Harness AI and analytics tools to identify and prioritize high-potential leads and to focus on prospects most likely to convert. Explore open-source tools, online courses, free versions of software, cloud-based platforms, and academic resources—all available at little to no cost. Quick Start: Take 5 minutes to sketch out a plan for defining your target audience over the next three weeks. 𝗖𝗿𝗮𝗳𝘁 𝗮 𝗖𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗕𝗿𝗮𝗻𝗱 𝗡𝗮𝗿𝗿𝗮𝘁𝗶𝘃𝗲 Develop a clear, concise story that resonates with your target audience. Cast your customer as the hero, outlining their problem, your solution, and the transformative outcome. "𝑴𝒂𝒓𝒌𝒆𝒕𝒊𝒏𝒈 𝒊𝒔 𝒏𝒐 𝒍𝒐𝒏𝒈𝒆𝒓 𝒂𝒃𝒐𝒖𝒕 𝒕𝒉𝒆 𝒔𝒕𝒖𝒇𝒇 𝒕𝒉𝒂𝒕 𝒚𝒐𝒖 𝒎𝒂𝒌𝒆, 𝒃𝒖𝒕 𝒂𝒃𝒐𝒖𝒕 𝒕𝒉𝒆 𝒔𝒕𝒐𝒓𝒊𝒆𝒔 𝒚𝒐𝒖 𝒕𝒆𝒍𝒍." – Seth Godin Employ data visualization, emotional reactions, and punchy anecdotes to show how your solution tackles real-world issues, making your brand more relatable. Quick Start: Identify a branding expert and schedule a meeting with them today. 𝗛𝗮𝗿𝗻𝗲𝘀𝘀 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗦𝗼𝗰𝗶𝗮𝗹 𝗣𝗿𝗼𝗼𝗳 Collect and showcase user testimonials, case studies, and success metrics. Integrate this social proof throughout your marketing and sales materials to build trust and credibility swiftly and effectively. To achieve this, tap into your platform, social media, or email to find satisfied customers. Consider non-monetary incentives, such as featured spots or exclusive access to new features, for more responses. Quick Start: Choose one idea and implement it within the next month. Your marketing should be intentional and authentic but not expensive. Experiment and refine ways to best connect with your ideal customers. #leaders #founder #adapt #startups

Most startup founders are sleeping on word-of-mouth marketing. While outbound marketing does wonders, retaining and converting potential customers goes beyond advertising. It’s not enough to bring people to your web landing page. Do you have what it takes to keep them glued to your web pages? What value are you providing? The more value people get, the more people will want to give value back to you. And what’s more? You’re simply positioning yourself as an authority in the market. Now, not only do they know you have a perfect solution for their business struggles. They know they can come to your page for guidance, and you’ll give it to them for free. Besides, there are three stages of a marketing funnel; ⤵️Awareness ⤵️Consideration ⤵️Conversion Consistently providing value means you can cater to individuals in the three stages on your website. Here’s how to effectively take advantage of the word-of-mouth marketing; 💜💜 Create remarkable content that people will want to engage and share with others. 💜💜 Use storytelling techniques to emotionally connect with your audience through case studies. 💜💜 Invite your users to leave reviews and testimonials and feature them on your website and social media channels. 💜💜 Make sharing easy with social media buttons and encourage readers to spread the word. 💜💜 Use CRM tools like HubSpot and Salesforce to track customer interactions and nurture relationships. The happier people are with your services, the more they’ll want to share their experience with others. By implementing these tips, you can maximize the impact of customer recommendations across all channels. PS: What’s the juiciest word-of-mouth recommendation you’ve ever received? Share your story in the comments. Let’s swap tales!👇 I’m Abigael Ajayi, a Content Writer and Strategist for SaaS companies. Need my services? Send a DM. #linkedinguidewithchikaibeh #SaaS #WordOfMouthMarketing

Forget the "Marketing Gurus" – 𝗧𝗵𝗶𝘀 𝗦𝗶𝗺𝗽𝗹𝗲 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 𝗶𝘀 𝗬𝗼𝘂𝗿 𝗦𝘁𝗮𝗿𝘁𝘂𝗽'𝘀 𝗦𝗲𝗰𝗿𝗲𝘁 𝗪𝗲𝗮𝗽𝗼𝗻. Tired of high-priced consultants peddling marketing magic that never seems to work? Me too. It's time to ditch the hype and embrace a strategy that's proven to deliver results, even for scrappy startups with limited resources: Educational Retention Marketing (ERM). Look, I get it. Marketing can feel like a minefield. There are so many tactics, channels, and "experts" promising to unlock the secret to growth. 𝗕𝘂𝘁 𝗵𝗲𝗿𝗲'𝘀 𝘁𝗵𝗲 𝘁𝗿𝘂𝘁𝗵: You don't need a fancy degree or a six-figure budget to grow your business. You just need to understand one simple principle: 𝗣𝗲𝗼𝗽𝗹𝗲 𝗯𝘂𝘆 𝗳𝗿𝗼𝗺 𝗽𝗲𝗼𝗽𝗹𝗲 𝘁𝗵𝗲𝘆 𝘁𝗿𝘂𝘀𝘁. And how do you build trust? 𝗕𝘆 𝗲𝗱𝘂𝗰𝗮𝘁𝗶𝗻𝗴 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀. ERM isn't about replacing your existing marketing tactics; it's about enhancing them. It's about adding a layer of genuine value that goes beyond the sales pitch. Think of it like this: Traditional marketing is the appetizer. It gets people interested and hungry for more. ERM is the main course. It's the meaty, satisfying content that keeps them coming back for seconds. ClickUp, the productivity platform that's been blowing up lately, didn't hire a bunch of marketing gurus to achieve their success. They did it by focusing on education. - Clickup created a treasure trove of helpful blog posts, tutorials, and webinars. - They fostered a vibrant community where users can connect, learn, and grow together. - They built ClickUp University, a comprehensive online learning platform that teaches users how to get the most out of their product. The result? - Increased brand awareness and credibility - Higher customer engagement and retention rates - A loyal following of raving fans who swear by ClickUp - Explosive growth that's caught the attention of the entire industry Ready to ditch the gurus and embrace the power of education? Here's your no-BS action plan: - 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗛𝘂𝗯: Build a dedicated space on your website where you house all of your educational resources. - 𝗣𝗿𝗼𝗺𝗼𝘁𝗲 𝗬𝗼𝘂𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁: Share them on social media, include them in your email newsletters, and even run ads to get them in front of a wider audience. - 𝗧𝗿𝗮𝗰𝗸 𝗬𝗼𝘂𝗿 𝗥𝗲𝘀𝘂𝗹𝘁𝘀, 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁 𝗮𝗻𝗱 𝗜𝘁𝗲𝗿𝗮𝘁𝗲: Use analytics tools to track your engagement, retention, and conversion rates. - 𝗕𝘂𝗶𝗹𝗱 𝗮 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆: Create a space where your customers can connect with each other, ask questions, and share their experiences. Remember, you don't need a fancy marketing degree or a million-dollar budget to succeed. You just need to focus on providing real value to your customers. So, ditch the gurus, embrace education, and watch your startup thrive. #Startups #Growth #ContentMarketing #EducationalRetentionMarketing #Clickup #NoMoreBS

𝐘𝐨𝐮𝐫 𝐁𝟐𝐁 𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧 𝐈𝐬𝐧’𝐭 𝐁𝐨𝐫𝐢𝐧𝐠, 𝐘𝐨𝐮𝐫 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐬! Your product solves real problems. It’s innovative, effective, and valuable. But your marketing? It’s not doing it justice. “𝐴𝑔𝑎𝑟 𝑚𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔 𝑏𝑜𝑟𝑖𝑛𝑔 ℎ𝑎𝑖, 𝑡𝑜ℎ 𝑝𝑟𝑜𝑑𝑢𝑐𝑡 𝑏ℎ𝑖 𝑡𝑜ℎ 𝑘𝑢𝑐ℎ 𝑛𝑎ℎ𝑖 ℎ𝑎𝑖, 𝑏𝑜𝑠𝑠!” B2B marketing doesn’t have to be dull. It should be as exciting as your solution. Start with your story. Why did you create this product? What problem does it solve? Share that passion. “𝐾𝑎ℎ𝑎𝑛𝑖 𝑠𝑢𝑛𝑎𝑛𝑒 𝑘𝑎 𝑚𝑎𝑧𝑎 ℎ𝑖 𝑘𝑢𝑐ℎ 𝑎𝑢𝑟 ℎ𝑎𝑖, 𝑎𝑢𝑟 𝑎𝑎𝑝 𝑡𝑜ℎ ℎ𝑒𝑟𝑜 ℎ𝑎𝑖𝑛!” Use visuals that pop. Infographics, videos, and bold images. They grab attention and keep it. “𝐷𝑜𝑠𝑡, 𝑝𝑖𝑐𝑡𝑢𝑟𝑒𝑠 𝑠𝑒 𝑧𝑦𝑎𝑑𝑎 𝑏𝑜𝑙𝑡𝑖 ℎ𝑎𝑖𝑛, 𝑤𝑎𝑟𝑛𝑎 𝑙𝑜𝑔 𝑡𝑜ℎ 𝑊ℎ𝑎𝑡𝑠𝐴𝑝𝑝 𝑝𝑎𝑟 𝑏ℎ𝑖 𝑠𝑖𝑟𝑓 𝑒𝑚𝑜𝑗𝑖𝑠 𝑏ℎ𝑒𝑗𝑡𝑒 ℎ𝑎𝑖𝑛!” Speak your customer’s language. Understand their pain points. Address them directly. “𝐾𝑦𝑢𝑛𝑘𝑖 𝑎𝑔𝑎𝑟 𝑢𝑛𝑘𝑜 𝑠𝑎𝑚𝑎𝑗ℎ 𝑛𝑎ℎ𝑖 𝑎𝑎𝑦𝑎, 𝑡𝑜ℎ 𝑚𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔 𝑘𝑎 𝑘𝑦𝑎 𝑓𝑎𝑖𝑑𝑎, 𝑦𝑎𝑎𝑟?” Show real-world results. Case studies, testimonials, and success stories. They build trust and credibility. “𝑇𝑟𝑢𝑠𝑡 𝑛𝑎ℎ𝑖 ℎ𝑎𝑖 𝑡𝑜ℎ 𝑘𝑦𝑎 𝑠𝑎𝑚𝑗ℎ𝑎, 𝑎𝑖𝑠𝑒 𝑐𝑎𝑠𝑒 𝑠𝑡𝑢𝑑𝑖𝑒𝑠 𝑠𝑒 𝑡𝑜ℎ 𝑏𝑎𝑎𝑡𝑒𝑖𝑛 ℎ𝑜 𝑔𝑎𝑦𝑖!” Engage with your audience. Ask questions, respond to comments, and start conversations. “𝑆𝑜𝑐𝑖𝑎𝑙 𝑚𝑒𝑑𝑖𝑎 𝑝𝑎𝑟 𝑡𝑜ℎ 𝑔ℎ𝑎𝑟 𝑘𝑖 𝑏𝑎𝑎𝑡𝑒𝑖𝑛 ℎ𝑜 𝑟𝑎ℎ𝑖 ℎ𝑎𝑖𝑛, 𝑎𝑎𝑝 𝑏ℎ𝑖 𝑠ℎ𝑎𝑚𝑖𝑙 ℎ𝑜 𝑗𝑎𝑜!” Keep your content fresh. Regular updates show you’re active and invested. “𝑁𝑎𝑦𝑎 𝑛𝑎𝑦𝑎 𝑐𝑜𝑛𝑡𝑒𝑛𝑡 𝑎𝑖𝑠𝑎 𝑙𝑎𝑔𝑡𝑎 ℎ𝑎𝑖 𝑗𝑎𝑖𝑠𝑒 𝑏𝑖𝑟𝑦𝑎𝑛𝑖 𝑚𝑒𝑖𝑛 𝑚𝑎𝑠𝑎𝑙𝑎, 𝑠𝑤𝑎𝑑 𝑏𝑎𝑑ℎ𝑎𝑡𝑎 ℎ𝑎𝑖!” Don’t be afraid to experiment. Try new formats, platforms, and strategies. “𝑇ℎ𝑜𝑑𝑎 𝑐ℎ𝑎𝑘𝑘𝑎𝑟 𝑡𝑜ℎ 𝑐ℎ𝑎𝑙𝑎𝑛𝑎 𝑝𝑎𝑑𝑒𝑔𝑎, 𝑤𝑎𝑟𝑛𝑎 𝑠𝑎𝑏 𝑏𝑜𝑟𝑖𝑛𝑔 ℎ𝑜 𝑗𝑎𝑦𝑒𝑔𝑎, 𝑠𝑎𝑚𝑗ℎ𝑎 𝑘𝑦𝑎?” Measure what works. Adjust what doesn’t. Always be optimizing. “𝐵ℎ𝑎𝑖, 𝑚𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔 𝑘𝑖 𝑑𝑢𝑛𝑖𝑦𝑎 𝑚𝑒𝑖𝑛 𝑘𝑢𝑐ℎ 𝑛𝑎ℎ𝑖 𝑐ℎ𝑎𝑙𝑒𝑔𝑎 𝑏𝑖𝑛𝑎 𝑡𝑒𝑠𝑡𝑖𝑛𝑔 𝑘𝑒!” Your marketing should reflect your product’s value. Make it as dynamic and compelling. “𝐴𝑎𝑝𝑘𝑎 𝑝𝑟𝑜𝑑𝑢𝑐𝑡 𝑚𝑎𝑠𝑡 ℎ𝑎𝑖, 𝑡𝑜ℎ 𝑚𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔 𝑏ℎ𝑖 𝑚𝑎𝑠𝑡 ℎ𝑜𝑛𝑖 𝑐ℎ𝑎ℎ𝑖𝑦𝑒, 𝑏𝑖𝑙𝑘𝑢𝑙 𝑝𝑎𝑟𝑡𝑦 𝑗𝑎𝑖𝑠𝑎!” Ready to transform your B2B marketing? Let’s make it exciting. 🚀 “𝐴𝑏 𝑡𝑜ℎ 𝑚𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔 𝑘𝑜 𝑓𝑢𝑙𝑙-𝑜𝑛 𝑒𝑛𝑡𝑒𝑟𝑡𝑎𝑖𝑛𝑚𝑒𝑛𝑡 𝑏𝑎𝑛𝑎𝑛𝑎 ℎ𝑎𝑖, 𝑘𝑦𝑎 𝑏𝑜𝑙𝑡𝑒 ℎ𝑜?” 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐥𝐞𝐚𝐫𝐧 𝐦𝐨𝐫𝐞? 𝐁𝐮𝐲 𝐦𝐲 𝐧𝐞𝐰 𝐞𝐛𝐨𝐨𝐤 𝐨𝐧 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐭𝐡𝐚𝐭 𝐰𝑖𝑙𝑙 𝑦𝑜𝑢 𝑚𝑎𝑘𝑒 𝑦𝑜𝑢𝑟 𝑏𝑟𝑎𝑛𝑑 𝑣𝑖𝑟𝑎𝑙

The language of marketing. As a start-up mentor & consultant, we often discuss marketing - and many start ups are keen to talk the language (as seen on Dragons' Den). Sadly, they talk it much like I talk Spanish - ie not very well at all! From my LinkedIn feed, this doesn't only apply to start ups. Caveat here - I'm not a qualified or experienced marketer, but of these 3 things I am absolutely clear: 💭 TARGET CUSTOMER: ❌ Everyone. ❌ SMEs ❌ Anything else conveniently broad & generic so you don't miss out. In a nutshell, the more closely you profile & understand who your ideal customer is, the easier it becomes to find them. This doesn't limit who you can or might do business with, it simply refines your outgoing message & effort. 💭 USP - UNIQUE SELLING POINT. What makes you different from the others? Semantic pedantics - it almost certainly won't be unique, but it does need to be: ✔ Concise - definitely not a list. ✔ Specific/relevant to your target customer. ✔ Somewhat unique. (yes, I know). Your USP might be your personality or your qualifications, if it matches the above - or it might be your top benefit (see below). 💭 BENEFITS: How your goods or service meet a specific need, as stated by your prospect. In marketing terms, you possibly won't have quite than much detail - but good customer targeting should point you in the right direction. The common traps here are: 1️⃣ To state the ordinary as a benefits. 'good customer service' - that's not a benefit, it's a minimum expectation. It may not always be delivered by others, but I can guarantee that they're not promoting poor or even average customer service. 2️⃣ Lists. Lists are the death of a message. Everything added to a list dilutes the rest. (Used well, they can be effective, but absolutely not in the context of promoting lots of things simultaneously). 3 concise & relevant bullets - max. 3️⃣ Irrelevance (ties in with lists). You might have the widest product range in the world, but if your target customer is only after 3 products, it isn't a benefit - it is a distraction. Here ends today's marketing lecture! I don't sell my services as a marketing professional, but I'm happy to discuss it.

𝗗𝗮𝗶𝗹𝘆 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗥𝗼𝘂𝘁𝗶𝗻𝗲𝘀: 𝗛𝗼𝘄 𝗦𝗺𝗮𝗹𝗹, 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁 𝗘𝗳𝗳𝗼𝗿𝘁𝘀 𝗬𝗶𝗲𝗹𝗱 𝗕𝗶𝗴 𝗥𝗲𝘀𝘂𝗹𝘁𝘀 In the fast-paced world of neurodiversity coaching, it’s easy to feel like you need to conquer everything at once. But here’s a secret: the key to successful marketing isn’t about grand gestures. It’s about small, consistent efforts that add up over time. 𝗦𝘁𝗮𝗿𝘁 𝗬𝗼𝘂𝗿 𝗗𝗮𝘆 𝘄𝗶𝘁𝗵 𝗮 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗣𝗼𝘄𝗲𝗿 𝗛𝗼𝘂𝗿 Dedicate the first hour of your workday to marketing. Whether it’s writing a social media post, engaging with your audience, or sending out a newsletter, this routine builds momentum. Consistency is key—these daily efforts keep your brand top of mind for your audience. 𝗖𝗿𝗲𝗮𝘁𝗲 𝗮𝗻𝗱 𝗦𝘁𝗶𝗰𝗸 𝘁𝗼 𝗮 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗖𝗮𝗹𝗲𝗻𝗱𝗮𝗿 Content is the backbone of your marketing strategy. Planning ahead with a content calendar helps you stay organized and ensures you’re consistently providing value. If the thought of creating one feels overwhelming, MelloDesignz can help you craft a customized calendar that aligns with your goals. 𝗘𝗻𝗴𝗮𝗴𝗲 𝘄𝗶𝘁𝗵 𝗬𝗼𝘂𝗿 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗗𝗮𝗶𝗹𝘆 Make it a habit to interact with your followers every day. Whether it’s responding to comments, sharing a helpful resource, or simply saying thank you, these small gestures build trust and strengthen your community. Remember, it’s not just about pushing content—it’s about building relationships. 𝗥𝗲𝘃𝗶𝗲𝘄 𝗬𝗼𝘂𝗿 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗥𝗲𝗴𝘂𝗹𝗮𝗿𝗹𝘆 Set aside time each day or week to review your analytics. This will help you understand what’s working and where you need to adjust your strategy. MelloDesignz offers powerful analytics tools that make this process easier, giving you clear insights without the overwhelm. 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲 𝗪𝗵𝗲𝗿𝗲 𝗣𝗼𝘀𝘀𝗶𝗯𝗹𝗲 Automation isn’t about cutting corners—it’s about freeing up your time for what truly matters. Automate repetitive tasks like email sequences or social media posting. With MelloDesignz’s advanced automation tools, you can keep your marketing running smoothly without constant manual effort. 𝗥𝗲𝗳𝗹𝗲𝗰𝘁 𝗮𝗻𝗱 𝗔𝗱𝗷𝘂𝘀𝘁 At the end of each week, take a moment to reflect on what you’ve accomplished. What worked well? What could be improved? Small adjustments over time lead to big results. Celebrate your progress, no matter how small. Marketing doesn’t have to be a massive undertaking. By incorporating these daily routines, you’ll find that small, consistent efforts can yield powerful results over time. Need help getting started? MelloDesignz is here to support you every step of the way.

Are Inbound Leads enough🚀? Is outbound the only way to get leads💰? Let's see what your marketing strategy should look like if you want a consistent clientele! Let's understand what's marketing, it's not a lead ATM for starters, there are so many ways we can market the brand/product/person/service anything. I'm gonna make it as simple as possible!🍀 🧲Inbound: The Leads you get organically that comes and falls into your DMs and Inboxes! How do you get these? - Content! Content! Content! - SEO Implementation - Maybe some networking and Collabs as well! 📣Outbound: The Leads you get through Various outreach methods that you text or mail to get in touch with, people now also set funnel but that's outbound as well unless until you get sign-ups for your webinars without spending on Ads! How do you get these? - Advertising on Platforms according to the needs - Basically running Campaigns by spending money on Ads ❓Inbound or Outbound? From the day I started posting content on LinkedIn, I've been looking at this debate! If you ask me, Both are equally important. Let's end🔚 this debate by looking at Marketing as a whole process, we now have performance marketers, content marketers, branding experts, personal branding experts and much more offering specialized services right? Think of it like this, You run a Restaurant and you just hire a Parotta Master who's a specialist. Unless you only serve Parotta in your restaurant, your business is not complete, once you understand this your business will have a complete marketing operation team! Now the Question is, Do you only need a Parotta Master or Tea Master for your shop or you need the entire team!?

𝐒𝐭𝐞𝐩 𝐛𝐲 𝐒𝐭𝐞𝐩 𝐆𝐮𝐢𝐝𝐞 𝐟𝐨𝐫 𝐂𝐫𝐞𝐚𝐭𝐢𝐧𝐠 𝐇𝐢𝐠𝐡-𝐜𝐨𝐧𝐯𝐞𝐫𝐭𝐢𝐧𝐠 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞 𝐅𝐮𝐧𝐧𝐞𝐥 (𝐁𝐞𝐭 𝐘𝐨𝐮 𝐃𝐢𝐝𝐧’𝐭 𝐊𝐧𝐨𝐰 𝐓𝐡𝐢𝐬…) . . Creating a high-converting challenge funnel can transform your business by consistently driving qualified leads and high-ticket clients to your offers. . But the key lies in knowing how to structure it for maximum impact. . Here are the 8 steps to properly structure your challenge funnel for higher conversions: 1️⃣ Define a Clear Objective Before creating your challenge funnel, decide on the specific outcome you want your participants to achieve. This should align directly with your core offer. 2️⃣ Identify Your Audience Understand the pain points, desires, and needs of your ideal clients. Your challenge should speak directly to them, solving a specific problem they face. 3️⃣ Craft an Irresistible Offer Design a compelling offer that incentivizes participation. This could be a free resource, a discount, or an exclusive bonus available only to challenge participants. 4️⃣ Create a Multi-Day Plan Plan a 3-5 day challenge that progressively builds on each day’s content. Each step should lead participants closer to the desired outcome. 5️⃣ Design High-Converting Pages Your landing page should capture attention with a strong headline, clear benefits, and an easy opt-in process. Focus on simplicity and clarity. 6️⃣ Automate Engagement Use email sequences and community platforms to keep participants engaged throughout the challenge. Share daily reminders, tips, and encouragement. 7️⃣ Deliver Value Daily Each day, provide actionable insights, worksheets, or videos that guide participants. The more value you provide, the more trust you build. 8️⃣ End with a Strong CTA On the final day, make your pitch. Offer your core service or product as the next step. Ensure your CTA is clear, urgent, and benefit-driven. When you structure your challenge funnel with these steps, you’re not just sharing content—you’re leading your audience through a journey. . Each step is purposefully designed to move participants closer to their goals and position your offer as the natural next step. . A high-converting challenge funnel isn’t just about throwing content at your audience. . It’s about strategically guiding them through a journey where each step brings them closer to solving their problems. . When done right, it can turn cold leads into loyal clients—consistently. Ready to level up your marketing with a challenge funnel? 🚀 Pro Tip: At the very beginning of your challenge, ask participants to take a simple, low-effort action—like commenting on a post or sharing their goal for the challenge. This micro-commitment psychologically primes them to stay engaged and follow through on the larger steps later on. #MarketingStrategy #ChallengeFunnel #LeadGeneration #SalesFunnels #BusinessGrowth

Excellent advice for marketers (of at all stages!)

𝐇𝐨𝐰 𝐭𝐨 𝐆𝐞𝐭 𝐂𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐭 𝐂𝐥𝐢𝐞𝐧𝐭𝐬 𝐖𝐢𝐭𝐡𝐨𝐮𝐭 𝐒𝐩𝐞𝐧𝐝𝐢𝐧𝐠 𝐇𝐨𝐮𝐫𝐬 𝐨𝐧 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 Marketing doesn’t have to consume your entire day. The secret? Automation and outsourcing. Here are 10 practical ways to get consistent clients while focusing on what you do best: 𝟏. 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐞 𝐋𝐞𝐚𝐝 𝐆𝐞𝐧𝐞𝐫𝐚𝐭𝐢𝐨𝐧 ↳ Use tools like LinkedIn Sales Navigator or Facebook Lead Ads to capture leads on autopilot. ↳ Focus on pre-qualifying leads so you only engage with serious prospects. 𝟐. 𝐒𝐞𝐭 𝐔𝐩 𝐄𝐦𝐚𝐢𝐥 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 ↳ Email isn’t dead—it’s a goldmine. ↳ Automate follow-ups and nurture sequences to stay top-of-mind without lifting a finger. 𝟑. 𝐑𝐞𝐩𝐮𝐫𝐩𝐨𝐬𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 ↳ Stop creating new content every day. ↳ Turn a blog post into a carousel, a video, and a newsletter to maximize your reach. 𝟒. 𝐔𝐬𝐞 𝐚 𝐂𝐑𝐌 ↳ Track every client interaction in one place. ↳ Tools like HubSpot or Zoho streamline your communication and improve follow-ups. 𝟓. 𝐋𝐞𝐯𝐞𝐫𝐚𝐠𝐞 𝐕𝐢𝐫𝐭𝐮𝐚𝐥 𝐀𝐬𝐬𝐢𝐬𝐭𝐚𝐧𝐭𝐬 ↳ Delegate repetitive tasks like scheduling posts or responding to inquiries. ↳ Focus on high-level activities that drive revenue. 𝟔. 𝐁𝐮𝐢𝐥𝐝 𝐚 𝐑𝐞𝐟𝐞𝐫𝐫𝐚𝐥 𝐏𝐫𝐨𝐠𝐫𝐚𝐦 ↳ Happy clients = your best marketers. ↳ Incentivize referrals with discounts or bonuses. 𝟕. 𝐈𝐧𝐯𝐞𝐬𝐭 𝐢𝐧 𝐑𝐞𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠 𝐀𝐝𝐬 ↳ Most buyers need to see you multiple times before committing. ↳ Retarget those who’ve visited your website or engaged with your content. 𝟖. 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐞 𝐰𝐢𝐭𝐡 𝐅𝐫𝐞𝐞𝐥𝐚𝐧𝐜𝐞𝐫𝐬 ↳ Hire specialists for tasks like copywriting or ad management. ↳ They bring expertise, and you save time. 𝟗. 𝐂𝐫𝐞𝐚𝐭𝐞 𝐄𝐯𝐞𝐫𝐠𝐫𝐞𝐞𝐧 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 ↳ Focus on content that stays relevant, like “how-to” guides. ↳ This ensures you keep attracting clients over time. 𝟏𝟎. 𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐑𝐎𝐈-𝐃𝐫𝐢𝐯𝐞𝐧 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 ↳ Not every platform is worth your time. ↳ Double down on what works—be it LinkedIn, TikTok, or Google Ads. 𝐖𝐡𝐚𝐭 𝐰𝐨𝐮𝐥𝐝 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐥𝐨𝐨𝐤 𝐥𝐢𝐤𝐞 𝐢𝐟 𝐲𝐨𝐮𝐫 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐰𝐨𝐫𝐤𝐞𝐝 𝐰𝐡𝐢𝐥𝐞 𝐲𝐨𝐮 𝐬𝐥𝐞𝐩𝐭? 🔔 Let’s simplify your marketing strategy so you can focus on growth, not guesswork.