Buffer reposted this
Director of Growth Marketing @ Buffer | Prev. Growth @ Shopify | Growth & Marketing Advice for SaaS
We just crossed $20 million in Annual Recurring Revenue (ARR) at Buffer — for the second time. Flattening a decline is a huge accomplishment. Reversing the trend? That’s next level. Over the past year, it’s been a wild ride. With a commitment to our strategy and an incredibly resilient team, we went from $18M to $19M ARR in 7 months — and then hit $20M in just 4 months. Here are three things that have helped us along the way: • Re-igniting our user acquisition loops to drive new MRR growth. • Commitment to improving our UX and performance across web and mobile • Doubling down on building products and marketing for our known customer personas Here’s to the next milestone. How fast can we hit $21M? 🚀 #growth #growthmarketing #PLG #marketing
Nice to see real stories on LinkedIn! Could you elaborate more on: • Re-igniting our user acquisition loops to drive new MRR growth? Was it one big change or many different improvements?
Phenomenal work Simon Heaton and Buffer growth team! Reversing the curve is no easy task, but it is so damn rewarding. When I started at CIRA in 2015 we were faced with the same thing... declining growth, sky was falling, market share slipping, etc. Under Paul Sarkozy's leadership we not only flattened the decline but reversed the trend and had banner year after banner year. It was a thrill! My guess is you hit $21M before 2025 is out.
Seeing the numbers like this is truly wild! Also, I think we should add a point of interest on the graph, "Simon joins Buffer." There may be some sort of correlation. 👀
Summary: Focus on the customer's problems by fixing the product to deliver value rapidly, ensure audiences using the product get value right away and can this with others to drive the growth loops?
congratulations! huge accomplishment.
I’ve been a huge fan of the product but it’s slipped alot the last few years. Glad to see the focus on the product again. I’d gladly move off Typefully to Buffer but it’s been extremely clunky to use. Looking forward to the changes so I can make the switch
This kind of transformation takes real time and patience. Kudos to y’all. I was a customer back in the before times!
Huge congrats on crossing $20M ARR—turning a decline into growth is no small feat! 🚀 Keeping focus on UX and customer personas will get you to $21M in no time. 👏
Simon, smashing through $20M ARR twice is incredible! Your team's efforts and focus are truly inspiring. Can't wait to see you conquer $21M soon!
Cofounder Inflection.io & founder PLGTM.com
2wI use Taplio and spend about $200/mo with it. Can buffer be a replacement? Heres our use case: We ONLY post to LinkedIn We ONLY post to personal accounts (CEO, founders, etc) What I like to do is drop drafts of posts in their Taplio (think announcements, stuff like that) this is easy since I can log into any of their accounts via team plan They can then log into their Taplio, pickup a draft that I added, edit, and schedule