Boston University AdClub’s Post

Welcoming 2025 with Bold Ambitions. As we step into the new year, we’re filled with excitement, determination, and a vision for the future. 2025 is here, and it’s bringing fresh opportunities, new challenges, and an incredible energy to redefine what’s possible. At AMBERWOLFF, we’re ready to help brands not only meet the moment but own it. For those looking to refresh their identity, craft a strategy that inspires, or create marketing that turns heads and drives results, we’re here to partner with you. Whether you’re in finance, tech, or beyond, our team brings bold ideas, strategic thinking, and creative execution to help your brand stand out in an ever-evolving marketplace. Let’s make this the year your story connects with audiences in ways you never imagined. Ready to elevate your brand... Let’s make it happen - Together. #AMBERWOLFF #MarketingThatMatters #CreativeStrategy #BoldBrands

I made TWO clients cry this week. Ok, maybe they didn't sob, but there was definitely a light, joyful spritzing when we unveiled the first iteration of their brand repositioning strategies. Imagine thinking this part of the process is boring (I've heard that many times). This is the bit where you learn about what your audiences REALLY want (Spice Girl style) and how to show them you're IT! And your team *finally* agrees on how your brand should be positioned, your messaging, and your vision. It's the part of the process where everything comes together and starts to make sense. Sometimes, for the first time ever. I LOVE unveiling brand strategy because I only ever work with social or environmental impact businesses. So, the strategy and messaging aren't just about building a brand your audiences rave about; they're growing a business that makes a positive difference and gives back. And, my clients are always SO invested in every part of the process. Big up another brilliant Electric Peach B Corp client, Enjoolata Foundation, for the connection and doing so much to keep Sussex-based social enterprises thriving. Now, back to my mission to make founders and teams ugly cry. From joy, of course! What are you celebrating this week, peach?

For brands, the highest honor, and greatest reward, is irrational love. The benefits are many. People are more likely to forgive you, pay more for your products, stay loyal when new competitors emerge and they'll instantly want your product...no. matter. what. As we dream up the next INNOCEAN USA, building and measuring irrational love for brands is critical to our mission. And the person at the heart of this is Cindy Scott, author of the Ad Age article below.

Zeitgeist: Helping a world-renowned FMCG drinks brand stay up to date with youth culture   We love helping legacy brands understand how their key strengths play out and make sense for new audiences. That’s just what we were tasked to do in this case, where we helped a drinks brand reconnect with its core audience, now as members of Gen-Z.   By creating a community of musicians, visual artists, photographers, creative directors and fashion designers across the US – we helped the brand stay relevant, and keep their finger on the pulse of modern culture.   Weekly updates and downloads with the community mean the brand team can be aware of new trends as they happen, and test things faster than ever before. From being behind to being ahead – just like that!   If you’ve got a burning cultural question about how your brand fits in, what it needs to be aware of or how to unlock new groups of people – drop us a line. There’s nothing we love more than connecting brands and culture.   #makethingshappen

Great article from Mr Duru

Fame. People would do anything for their fifteen minutes. But with times changing, what does it take, and what does it mean, for a brand to become famous? Join David Proudlock, Head of Strategy at Forsman Bodenfors London, the agency whose ‘Epic Split’ ad for Volvo became the most shared video in the world the day after its release, for the ultimate insights on brand fame. Join us for a webinar designed for marketeers — Culture Decoded: The new rules of brand fame and crafting campaigns that embed your brand in culture. **Please note that this is an event exclusively for brand marketers, not agencies or consultancies** 📅 Date: Tuesday 11th June ⏰ Time: 9.30am - 10.30am 🔗 Register here: https://lnkd.in/dukd2X3s We’ll be exploring: ✔️ The critical importance of brand fame and its impact on marketing success. ✔️ The limitations of relying on ‘earned media’ today ✔️ Shaping brand fame in this hyper-fragmented media landscape ✔️ How to drive brand fame and integrate into culture

LBB’s Abi Lightfoot asks industry experts for their thoughts on the multitude of ‘Wicked’-related brand collaborations, to discover if they are really Defying Gravity, or falling flat… This piece features analysis from Ogilvy New York's Hannah Lewman; adam&eveDDB New York’s Angel Navedo; VML New York’s Wayne Best; Goodby Silverstein & Partners' Kate Baynham and Ericho Communications' Eric Yaverbaum. Read here: https://hubs.la/Q02Z4z4T0

Cancel culture in the age of imperfection: can it be avoided?🤔 I just published my first article for Mediashotz, where I explore a question that’s increasingly relevant for brands today: How can they navigate the pitfalls of cancel culture? We’re in an “Age of Imperfection,” where Gen Z craves authenticity but simultaneously holds brands to exceptionally high standards. It’s a tricky balance. One misstep—like a poorly thought-out ad—can lead to swift backlash, as seen with the recent controversies surrounding Heinz and Burger King🍔🔥 As a Gen Z strategist, I bring an insider perspective on this dynamic. In the article, I reflect on how co-creating with Gen Z can be a vital strategy for brands. By involving your audience in the creative process, you not only avoid costly missteps but also foster trust and genuine connections. What other strategies do you think could help brands thrive in this complex landscape? 👉 Read the article in the comments! #CancelCulture #GenZ Image: Heinz

A break from the usual legal/networking posts to recommend this really interesting piece written by Rebecca Barton on PR for brands. Worth the read!

Exciting things are on the horizon at Olan & Johnson! We're preparing to unveil something that will redefine the way you perceive branding. Our team has been hard at work developing innovative solutions that will elevate your brand and transform how you connect with your audience. This is more than just a reveal—it’s the start of a new era in branding, built on creativity, precision, and inclusivity. Stay tuned for what’s next! We can't wait to show you what we've been working on and how it will help you achieve your business goals. #OlanAndJohnson #BrandingInnovation #BigReveal #Transformation #FutureOfBranding #BusinessGrowth #InnovationInAction