Happy March Madness Day! Today is the official launch of the annual NCAA March Madness tournament! And things are about to get exciting. In the spirit of Sports as a key driver of audiences, connected experiences and monetization in our business, we wanted to make sure you have all your trivia ready to go. Here's what you might have never known, but will make a fun fact on your Zooms and in your brackets and at the dinner table.
FIRST: The original phrase is believed to date back to the 1800s and is through to be connected Rabbits - aka a March hare. For the excited behavior of rabbits in March.
NOW, onto Basketball. According to NCAA.com, Deadspin and Sportspro.com
- The first NCAA Division I men's basketball tournament was played in 1939.
It had eight teams.
- Oregon is the first NCAA tournament champion, beating Ohio State for the title. (our CMO Shannon Pruitt is a proud Duck so GO DUCKS!)
- The NCAA tournament field grew to 16 teams in 1951, doubled to 32 in 1975 and expanded to its current size of 64 teams in 1985.
- The term 'March Madness' was first used in reference to basketball by an Illinois high school official, Henry V. Porter, in 1939.
- March Madness wouldn't become associated with the NCAA tournament until Brent Musberger used it during coverage of the 1982 tournament. (The Power of Influence)
- North Carolina leads with the most wins ever with 131, followed by Kentucky with 130, and Duke with 118
- Although the NCAA Division I basketball tournament has been around since 1939, the women were not included until 1982. Women had a long fight with the NCAA before that, even after Title IX was passed in 1972, to realize this big change.
- In 2023, the Women's Final beat the men's for viewship and set a record with 9.9 million views. This far surpassed 2022s average of 4.9 million viewers and and the previous record of 5.2 million set for the 2002 title game. T
The 2023 Women’s March Madness shattered numerous viewership records, with the ‘Elite Eight’ games averaging 2.2 million viewers, up 43% YoY.
#sports #womenssports #ncaa #Marchmadness #media #livesports #liveevents #eyeballs #ratings #basketball
Retired at Construction Resources, LLC.
2wHAPPY HOLIDAYS