BritParks’ Post

🔍 Curious about how Performance Max stacks up against Search campaigns? New insights are out, and they show a surprising overlap in search terms! Dive into the details to see how these two strategies compare and what it means for your marketing game plan. Check it out! https://lnkd.in/g9bG6RNr 🚀

🔍 Curious about how Performance Max stacks up against Search campaigns? New insights are out, and they show a surprising overlap in search terms! Dive into the details to see how these two strategies compare and what it means for your marketing game plan. Check it out! https://lnkd.in/gXJkSsFA 🚀

Our holiday webinar is TOMORROW. ⏲️ With ad costs rising as we approach the holidays, now's your chance to build full-funnel campaigns that save your team money. We'll see you September 10 as Courtney Herb walks us through full-funnel marketing. If you build relationships with customers ahead of the holidays, they’ll be ready to purchase during peak season. 💸 Get your ticket now: https://bit.ly/3WVK2th #webinar #digitalmarketing #holidaymarketing

It's starting to get hot in Aberdeen, Scotland. For many people, this would be quite cool. But for us, it is a heatwave. Everyone will head down to the beach. Tomorrow, everyone will be bright red with peeling skin. We don't know how to cope because we're not used to hot weather. And we spoil a good thing by doing it all wrong. Much like how most people approach Google Ads. They rush in, get burned, and vow never to do it again. So think of me like Factor 50 sun cream. Not literally 🤣, perhaps more of a sun shade! But you get the idea. If you are running Google Ads, you want to get the benefits without the dangerous downsides. And make every day summertime for your business. I'm #KennethMackay, writing about #GoogleAds, #PPC, and #OnlineMarketing. Follow me for more insights.

Q4 is basically here already. Are you ready?😬 Here are some things I’m expecting: - Ad spend will reach new highs, especially with the election. Either prepare for increased ad spend, or turn them off. - With the Fed cutting rates, it will be a crucial time for building material companies to push their marketing efforts, as lower interest rates can drive more construction activity, creating increased demand for your products. - Companies will begin to map out 2025 goals and review 2024. If you are lacking in measurable goals or disappointed in your results, consider bringing on a marketing partner, like Venveo! - Prepare for OOO Chaos. Remember, Q4 is a hectic time for everyone. Get ready for an influx of OOO emails, delays in responses and tweak your expectations wisely. What are some of your tips for hitting the ground running in Q4?

We’ll just leave this here…🤠 Our Friday Digital Roundup: a little marketing wisdom, a little humour, and exactly zero corporate waffle. If your inbox could use a boost, you know where to find us. 😉 Catch you next Friday? 📩 🌵 #FridayFeeling #FeelGoodFriday #DigitalMarketing #SmallBiz

With the political season in full swing, every decision counts—especially when it comes to selecting the technology that will power your campaign. Your choice will determine your campaign’s data flow, your volunteer experience, your social media presence and your ad optimization. Tech decisions are easily overlooked but we all know they are critical to building a steady campaign infrastructure. Don’t panic… HGL is here to help! Check out our tips for choosing the right tech stack for your campaign below ⬇️

Hey #ecommerce peeps interested in optimizing your digital advertising, here some in the weeds tips from Reddit. https://lnkd.in/g7GzqEsQ

Here’s a powerful way to use SegMetrics’ new Multiple Dashboard feature: 🔧 Create and stack individual dashboards for each of your ad platforms. One for Google, one for Facebook, etc. ⏱️ Filter for specific time ranges across all your ad dashboards at once. ⚖️ Now you can easily compare results across all your ad platforms at once. Learn more: https://ow.ly/XoZY50SfZPm

Campaign people! Check out Higher Ground Labs' latest tips for choosing the right tech as campaign season heats up. Certain tech can make a big difference in your day to day strategy. And if you're not sure, please reach out with questions!