Bright Owl Copywriting’s Post

Lead magnets are a great way to provide value to potential customers. This could be in the form of a useful fact sheet or eBook, where someone has to fill in their details before they can download. But once you have their email address and marketing permissions, it’s important to continue providing value when you send out email marketing. As well as promoting your products and services, offer useful nuggets of information to keep them engaged. #copytips #emailmarketing #leadmagnets

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