BridgeView Life Sciences - a Zensar Company’s Post

At Signify Research, we leverage extensive conversations with vendors and healthcare providers to gain a comprehensive understanding of the global healthcare technology market. Our insights highlight the critical importance of understanding customer needs and values to drive innovation and improve customer experiences. Understanding the intrinsic motivations behind customer purchases enables businesses to develop better products and services. Our custom research team, led by Principal Analyst & Research Manager Rohinee Lal, excels in gathering in-depth market insights from healthcare technology buyers, decision-makers, and end-users. These insights are invaluable when developing new products, expanding into new markets, and refining strategic planning. Watch our presentation below to learn how our Custom Research services can empower you to achieve sustained business growth. Connect with Rohinee and let her know if you’d like to discuss your research requirements. #HealthTech #MarketIntelligence #CustomerInsights #Innovation #StrategicGrowth

The definition of a digital transformation varies across organizations, from the integrated use of #digitaltechnologies and digital channels (e.g., mobile, web, SMS, chat) to radically improving an organization's performance and reach. Many healthcare organizations are embarking on digital initiatives with the goal of creating value, but it is difficult to quantify these value additions. All digital health initiatives need the ability to attribute measurable metrics to revenue growth and cost efficiencies. Deloitte has developed a framework, coupled with benchmark data, to empower organizations to make informed decisions about their digital investments. The paper discusses digital transformations in healthcare as supported by three primary pillars that interact with several external forces: ✅ The first pillar, products, services, and experiences, reflect the way healthcare organizations address consumer needs. Digital products, services, and experiences can deliver an improved #consumerexperience, enhanced retention, streamlined workflows, and reduced #clinicianburnout. ✅ The second pillar, digital enterprise, describes an organization’s functional capabilities, or its #digitalDNA that can improve and modernize talent and retention strategy, the finance organization, and the supply chain. ✅ The third pillar, #digitalcore, is focused on the “middle layer”, advanced analytics, #omnichannel orchestration, and extensible architecture, which enable the other two pillars to transform.  Pursuing digital transformations with a clear road map and strategy for the future is essential for the continued growth and future-proofing of healthcare businesses.  It is important to develop a framework that identifies how #digitalinitiatives can lead to business value as well as a database of benchmarks that provides ways to quantify and support the buy-in organizations' need for #digitalinvestment. As organizations continue their digital transformation journey, they should gather their own database of internal benchmarks based on the actual impact and value realized. This will enable organizations to calibrate the impact and value unique to its context and continue to identify new #valuecreation opportunities through enhanced #digitalexperiences. Source: Quantifying the value of digital transformation in health care- Empower innovation for competitive advantage and better health outcomes by Deloitte. https://lnkd.in/eGy98s2P

𝐒𝐡𝐞𝐝𝐝𝐢𝐧𝐠 𝐋𝐢𝐠𝐡𝐭 𝐨𝐧 𝐇𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 #Healthcare marketing and medical engagement have experienced steady evolution in recent years. Global strategies prioritize digital strategic drivers, automate customer journeys, enhance platform integration, and consolidate data into single sources of truth. 𝐍𝐨𝐰, 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐝𝐢𝐬𝐫𝐮𝐩𝐭𝐢𝐨𝐧 𝐨𝐟 𝐀𝐈, 𝐭𝐡𝐞𝐫𝐞'𝐬 𝐚 𝐜𝐫𝐮𝐜𝐢𝐚𝐥 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐭𝐨 𝐫𝐞𝐯𝐢𝐞𝐰 𝐰𝐡𝐚𝐭 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐨𝐫𝐬 𝐚𝐫𝐞 𝐝𝐨𝐢𝐧𝐠 𝐢𝐧 #𝐩𝐡𝐚𝐫𝐦𝐚 𝐚𝐧𝐝 #𝐦𝐞𝐝𝐭𝐞𝐜𝐡 𝐚𝐧𝐝 𝐞𝐧𝐯𝐢𝐬𝐢𝐨𝐧 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬, 𝐨𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬, 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧. ❓Are you discussing how compliant advertising can expand your reach? Or how Generative AI can multiply your personalized, multimodal content? 💡At Globant, we've worked with industry leaders to develop a playbook that explores trends, case studies, and concrete tech solutions for global application. 👉 𝐀𝐜𝐜𝐞𝐬𝐬 𝐭𝐡𝐞 𝐩𝐥𝐚𝐲𝐛𝐨𝐨𝐤 𝐛𝐞𝐥𝐨𝐰 𝐚𝐧𝐝 𝐬𝐡𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐭𝐡𝐨𝐮𝐠𝐡𝐭𝐬 𝐨𝐧 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐚𝐧𝐝 𝐀𝐈 𝐝𝐢𝐬𝐫𝐮𝐩𝐭𝐢𝐨𝐧! https://lnkd.in/d8GxV_h5

Data is king, but who wears the crown? This Forbes article by Zensar's Anup Rege, SVP and CBO - Experience Services, and Brand and Communications, dives deep into why the partnership between CMOs and CIOs is the key to unlocking success. Are you leveraging the power of this dynamic duo?  Read the article and share your thoughts in the comments: https://lnkd.in/dze-CQef    Sunanda Jayaseelan | David Philip Marcelline   #Forbes #CMO #CIO #BusinessGrowth #CustomerExperience #Zensar

In today’s rapidly evolving healthcare landscape, trust is the most valuable currency in Health Care Professional (HCP) engagement. For biopharma leaders, the strategic imperative is clear: ethical and innovative HCP engagement is no longer just a compliance necessity—it’s the most effective path to commercial excellence. I came across a recent Deloitte report highlighting a future where personalized therapies, generative AI, and augmented reality redefine HCP interactions. Yet, amidst technological advancements, one principle stands strong—𝐭𝐫𝐮𝐬𝐭 𝐝𝐫𝐢𝐯𝐞𝐬 𝐑𝐎𝐈. At Xcellen, we empower life sciences companies to build this trust by transforming their engagement strategies: ▶️ Human-centric design that prioritizes user experience. ▶️Insight-driven platforms for seamless, omnichannel communication. ▶️Compliance-first processes to ensure transparency and integrity. ▶️The value is undeniable—enhanced HCP satisfaction, operational efficiency, and top-line growth. 𝐇𝐨𝐰 𝐚𝐫𝐞 𝐲𝐨𝐮 𝐩𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐳𝐢𝐧𝐠 𝐞𝐭𝐡𝐢𝐜𝐚𝐥 𝐇𝐂𝐏 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 𝐢𝐧 𝐲𝐨𝐮𝐫 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲? #pharma #hcpengagement #business #productivity #strategy #goals #Xcellen

⭐ Fantastic to see our Director of Access & Innovation Chris Hudson in this year's Marketing Week Top 10 CX Professionals in Life Sciences. ⭐ Now in it's sixth year, the Marketing Week CX50 is the annual list of the UK’s  top 50 customer experience professionals. The list celebrates those who are excelling at customer experience in all its  forms across a wide variety of UK industries and the public sector. The final individuals were selected based on their achievements against three key criteria:   ⭐Influence: The impact the individual has on their company, industry, and the broader CX landscape. 🚀Innovation: The extent to which the individual's work in CX has been groundbreaking and forward-thinking. 💥Impact: The measurable difference the individual or their work has made on their business and/or the CX landscape. Access and innovation is at the core of our business, and we consider it a key part of our commitment to improving patient outcomes and shaping healthcare. In Chris's words: "I'm incredibly proud to receive this recognition. Patient centricity is at the heart of everything we do at Roche, and we continue to support, partner and collaborate with Patient Organisations and our healthcare system to improve the adoption of healthtech innovation for the benefit of all patients." #Healthcare #HealthcareInnovation #CustomerExperience

𝐒𝐡𝐞𝐝𝐝𝐢𝐧𝐠 𝐋𝐢𝐠𝐡𝐭 𝐨𝐧 𝐇𝐞𝐚𝐥𝐭𝐡𝐜𝐚𝐫𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧 #Healthcare marketing and medical engagement have experienced steady evolution in recent years. Global strategies prioritize digital strategic drivers, automate customer journeys, enhance platform integration, and consolidate data into single sources of truth. 𝐍𝐨𝐰, 𝐰𝐢𝐭𝐡 𝐭𝐡𝐞 𝐝𝐢𝐬𝐫𝐮𝐩𝐭𝐢𝐨𝐧 𝐨𝐟 𝐀𝐈, 𝐭𝐡𝐞𝐫𝐞'𝐬 𝐚 𝐜𝐫𝐮𝐜𝐢𝐚𝐥 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐲 𝐭𝐨 𝐫𝐞𝐯𝐢𝐞𝐰 𝐰𝐡𝐚𝐭 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐨𝐫𝐬 𝐚𝐫𝐞 𝐝𝐨𝐢𝐧𝐠 𝐢𝐧 #𝐩𝐡𝐚𝐫𝐦𝐚 𝐚𝐧𝐝 #𝐦𝐞𝐝𝐭𝐞𝐜𝐡 𝐚𝐧𝐝 𝐞𝐧𝐯𝐢𝐬𝐢𝐨𝐧 𝐭𝐡𝐞 𝐟𝐮𝐭𝐮𝐫𝐞 𝐨𝐟 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬, 𝐨𝐦𝐧𝐢𝐜𝐡𝐚𝐧𝐧𝐞𝐥 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬, 𝐞𝐱𝐞𝐜𝐮𝐭𝐢𝐨𝐧, 𝐚𝐧𝐝 𝐨𝐩𝐭𝐢𝐦𝐢𝐳𝐚𝐭𝐢𝐨𝐧. ❓Are you discussing how compliant advertising can expand your reach? Or how Generative AI can multiply your personalized, multimodal content? 💡At Globant, we've worked with industry leaders such as Tim Kuruvilla, Andres Graziosi, Theo Vieira, Juan Manuel Saubidet, Raphael Ho, Ramesh Dorairaj to develop a playbook that explores trends, case studies, and concrete tech solutions for global and local application. 👉 𝐀𝐜𝐜𝐞𝐬𝐬 𝐭𝐡𝐞 𝐩𝐥𝐚𝐲𝐛𝐨𝐨𝐤 𝐛𝐞𝐥𝐨𝐰 𝐚𝐧𝐝 𝐬𝐡𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐭𝐡𝐨𝐮𝐠𝐡𝐭𝐬 𝐨𝐧 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐚𝐧𝐝 𝐀𝐈 𝐝𝐢𝐬𝐫𝐮𝐩𝐭𝐢𝐨𝐧!

Don't miss the Webinar: How To Get Sales Reps on Board with Your Omnichannel Orchestration Strategy 📅 Date: Wednesday, September 11th, 2024 at 12:00pm EST 🔗 Registration Link: https://lnkd.in/gDB7Vif8 Summary: Connecting with physicians is core to the success of any life sciences company. Today, with orchestrated suggestions on how to best personalize messaging across communication channels, many are improving engagement. But sales teams are not always on board, which dilutes the impact of an omnichannel approach. We’ve applied AI/ML techniques to a rare, recent use case of salesforce analytics in a global pharmaceutical enterprise. Our findings that could transform physician engagement: - Do reps follow the suggestions from recommendation engines? We’ll show the disparity between suggestion and execution - Why do reps’ actions differ to orchestrated suggestions? Uncover the underlying causes of behavior deviation - How can you improve sales reps’ adoption of recommendation engines without overhauling your orchestration set up? The three steps to take Whether you’re a brand manager, sales leader, or data scientist, join this webinar to improve the performance of your omnichannel orchestration strategy. #PMSA

Yay! May 1 is approaching and we are all set for the biggest Experience Management event of the year - The Qualtrics X4 Summit. Between 1-3 May, we will witness engaging conversations about the pioneering concepts in multi-experience management strategies, consumer research, GenAI for employee experience journeys, and 50+ revolutionary ideas on AI-assisted CX and healthcare experience. Ahead of the Qualtrics #x4Summit, Dr. Adrienne Boissy explains how best-in-class healthcare employers use #AI and #EXsoftware to retain top talent, battling burnout, and enabling empathy at scale. The highlight of the interview with Dr. Adrienne: A sagacious explanation of the differences between customer experience management (#CXM) and patient experience management (#PXM) for the leading healthcare employers. X4 will be hosted at the Salt Palace Convention Center in Salt Lake City, UT. AiThority.com will be at the upcoming X4: The Experience Management Summit from May 1-3 in Salt Lake City, where our AI reporters will share much more about the new Qualtrics AI-powered suites and business cases across different industries. Stay tuned for more updates! https://lnkd.in/dtBntHnE #X4SYD #xm #experiencemanagement #qualtrics #employeeexperience #customerexperience #marketresearch #HRtechnology

Business Architecture in the Hospitals (Provider) Sector. Beyond the Bedside: Architecting Value in the Healthcare Ecosystem Enterprise/Business Architects, healthcare extends beyond the hospital walls. Map value streams across the entire healthcare ecosystem to enhance collaboration, improve care coordination, and create a seamless patient experience. How: The Healthcare Ecosystem Value Stream Architecture (HEVSA) Model: 1. Ecosystem Mapping: Identify key stakeholders in the healthcare ecosystem, including patients, providers, payers, community organizations, and government agencies. 2. Value Stream Integration: Map and connect value streams across the ecosystem, from preventive care to post-acute care, to ensure continuity and coordination. 3. Data Sharing & Interoperability: Facilitate secure and seamless data exchange between stakeholders to improve care coordination, reduce duplication of services, and enhance patient safety. 4. Outcome Measurement: Define and track key performance indicators (KPIs) that measure the impact of value stream optimization on patient outcomes, cost reduction, and overall system performance. Success Factors: • Collaborative Partnerships: Foster collaboration and trust among ecosystem partners to achieve shared goals. • Digital Health Integration: Leverage digital health technologies, such as telemedicine, wearables, and mobile apps, to enhance communication, coordination, and patient engagement. • Value-Based Care Alignment: Align your value streams with value-based care models to incentivize high-quality, cost-effective care. A holistic approach to value stream architecture can transform the healthcare ecosystem, leading to improved patient outcomes, reduced costs, and a more sustainable healthcare system. Reimagine healthcare delivery. Consider our products to architect your business right. (Important: Please read the product descriptions carefully, as the products' content will differ from the social posts' content. Some of our products may be horizontal and not sector-specific.) https://buff.ly/3XGrnnq