Brian Lynggaard’s Post

Are you ready to make this holiday season a memorable one for your online store? The festive period is upon us, and it’s the perfect time to think about how to capture those last-minute shoppers. Have you considered extending your Christmas cutoff date? 🕒 By doing so, you not only increase your chances of making those crucial sales but also position yourself as a lifesaver for customers who are in a last-minute gift scramble. Who wouldn’t want to be the hero in someone’s holiday shopping story? Managing inventory and fulfillment can seem daunting, but with the right tools and strategies, it can be a breeze. Remember, it’s about working smarter, not harder. After years in the industry, I can assure you that efficiency is key! Communication is vital! If you choose to extend your cutoff date, make sure your customers are in the loop. Utilize your website, email marketing, and social media to spread the word. Transparency builds trust, and your customers will appreciate your honesty. Lastly, don’t forget about customer service. A happy customer is a returning customer! Ensure your team is prepared to handle inquiries and issues that may arise during this busy time. A touch of empathy can go a long way in creating loyal customers. Let’s make this holiday season the best one yet! 🎉 Check out the full blog for more insights: https://lnkd.in/ghysysJ2

Yes, finding new customers is important, but we urge you... don't take your existing customers for granted. Typically, as much as 60-70% of a company's revenue comes from return customers. Consider what would happen if you took a portion of your ad spend currently tasked with attracting new customers and used it instead to spoil your existing customers with an unexpected holiday gift!? While it's likely too late in the season to plan and launch a physical gift campaign, there is still time to create and send an on-brand holiday card that reminds your customers (or referral partners) how much you value them. And you guessed it, we can help with that! DM us "25% OFF Holiday Cards" to learn more about how we can help you send a stand out digital or direct mail card to show your people you care. >>> Offer ends tonight at 12pm PST.<<< #CyberMonday #HolidaySeason #SpoilYourCustomers

When did convenience cost us connection? What happens when the places that built our memories disappear? This Christmas feels different. For years, our neighborhood wasn’t just about decorations — it was about people like Dsouza Uncle. Every year, he’d wear his Santa outfit, hand out brownies, and spread cheer. But this year, his store is shut. Another shop—a stationery store run by a kind couple—also closed after COVID. They were the ones who’d stay open late when I had an assignment deadline or needed supplies last minute. Both places had been part of my life for years. Both are now just memories. Now, Q-commerce, discounts, and apps have replaced them. I get it—progress is inevitable. But we’ve lost something irreplaceable: → The joy of being greeted by name. → The warmth of small conversations. → The sense of belonging. Christmas feels a little less magical without Uncle in his Santa outfit, or the sweet couple who always remembered to wish us luck before every exam. So here’s a thought: the next time you need something, visit your local kirana or neighborhood shop. It may not be as fast or discounted as an app, but it’s a way of holding onto the culture and connections that shaped us. Because once they’re gone, they’re gone forever. P.S.: If there’s a Dsouza Uncle or a local shop owner in your life, drop by this festive season. Even a little support can mean the world to them. Merry Christmas to all.<3

The Countdown's on - Last-Minute Christmas Shopping… and IT Support? It’s the final sprint to Christmas, and we all know what that means: 🎁Panic buying those last-minute gifts 🚚Hoping next-day delivery actually means next day 😅And somehow remembering who you forgot to buy for But, while you’re rushing to get your festive shopping sorted, here’s a thought - is your IT support ready for the year ahead? Just like Christmas shopping, leaving your IT until the last minute can lead to unnecessary stress (and maybe even a meltdown or two). So, while you’re ticking off your Christmas to-do list, why not add “review IT setup” for January? A smooth start to the new year is the best gift you can give your business (and yourself). 🎁✨ Send us a message today to book your professional IT audit with JamCrackers! 😁 #LastMinuteShopping #ITSupportMadeEasy #BusinessTech #MerryAndManaged

Don't create a Christmas sales campaign until you read this: This approach always works; try it and thank me later. (even if your tactics seem ridiculous) 1. Create a Christmas-themed landing page. 2. Use outrageous holiday-themed copy. 3. Add a "Buy Now" button with a festive twist. 4. Offer limited-time holiday discounts. 5. Post daily holiday-themed content. 6. Engage with followers in a fun, festive way. 7. If they show interest, push for a sale. 8. Use these 5 festive engagement questions: - What's your favourite holiday memory? - Have you shopped our holiday deals before? - How did it go? - What would make your holiday shopping better? - How soon do you need your gifts? 9. Send a personalized holiday message. 10. Suggest products that fit their needs. 11. Highlight the holiday discount. 12. Mention the limited-time offer. 13. Emphasize the urgency of holiday shopping. 14. Ask them to complete their purchase. 15. If they hesitate, follow up the next day. 16. If they buy, send a thank-you note. These tactics will make your holiday sales merry and bright. Happy selling!

Christmas Shopping Made Easy (and Useful!) Every year, I make a Christmas list with links and hand it over to my family. Why? Because useless presents make things weird. Even if they say, “It’s fine to return it!”… it’s still awkward. You feel bad, they feel bad—it’s just not the vibe. That’s why my list does the heavy lifting. No guessing games, no awkwardness. They know exactly what I want, and I’m super happy with what I get. Win-win! If December is already stretching your wallet here’s an idea: ✨ Ask for a T-(arrow) reading for Christmas! ✨ This is how it works: 1. Get them to email me, I’ll pop my email in comments 👇🏻👇🏻👇🏻 2. I’ll sort everything out from there—including a gorgeous voucher delivered straight to your door. BONUS!! This week only, a biz reading is just £111 (down from £155). That’s a £44 saving—perfect to go towards something else on your wish list. Drop a hint, forward this post, or pop it on your Christmas list

Are holiday gifts for your clients or team the LAST thing you want to be thinking about right now? If so, we’ve got you covered. Just give us your entire list, and we’ll send a holiday cookie box to each person for you. You can even include a personalized note in each box—whether it’s a heartfelt thank-you or a cheerful holiday wish. Each box is filled with cookies made in small batches, using all-real ingredients. You can choose an assortment of flavors or let us pick a mix for you. We know you’re busy, so we made it super easy. All you have to do is fill out a spreadsheet with: • Names • Addresses • Cookie preferences • Personal notes Then we’ll take care of the rest, shipping the boxes directly to their doorsteps. 🎁 The deadline to order in time for Christmas is DECEMBER 19TH. 🎄 Comment “GIFTS” below, and I’ll send you the Google Sheet to fill out and place your order! And then? You can actually relax and start to enjoy the season.

Holidays - What's happening? Hobby Lobby had Christmas decorations in June, Starbucks started selling Pumpkin Spice Lattes in August, and July is the new Christmas in all the big box stores. I laughed when I heard Starbucks say something along the lines of "People asked for it." I mean, I asked to eat ice cream every day when I was little but my mom still said no, and for a good reason. Ice cream is supposed to be a treat, and holidays are like that too. If you haven't already released holiday deals, don't freak out, it's ok! According to Think With Google: "Shoppers leave most of their purchases until Decemeber. Last year, the average U.S. holiday shopper had over half of their shopping left to do after Cyber Week." Google keeps a good track record of consumer buying, so don't stress, just make sure you have those deals ready to go for the holiday season and plan those posts and promotion dates now. What's most important is that you make sure your customers actually know about those deals and special shopping dates. Just because it's on your website or you've mentioned it a few times on social media doesn't mean they know. Send out newsletters, emails, and if you're on social media, make sure you're posting about it at least 3 times a week! 3 is the number you should aim for a month prior to the holidays, once a day during the holiday seasons, and twice a day when you're 2 weeks out from Christmas. #OnlineMarketingTips #OnlineMarketingStrategies #OnlineMarketingCoach #OnlineMarketingStrategy #HolidayMarketing #SocialMediaStrategyTips #MarketingTeam #20DegreesMedia

As the holidays approach, shoppers are looking for thoughtful gifts and great deals. Instead of relying solely on discounts, try these festive promo ideas to stand out: → Offer free gifts with purchase or at spending thresholds. → Surprise shoppers with mystery gifts. → Use tiered discounts: “Spend $50, save 10%; spend $100, save 20%.” → Create gift-worthy bundles or exclusive holiday products. → Provide free express shipping or gift wrapping for convenience. → Run a “Double Loyalty Points” weekend to reward repeat customers. → Add some fun with giveaways or random full refunds for a few lucky buyers. Christmas is about creating joy so focus on promos that feel thoughtful and festive. These ideas can help you engage shoppers and make their holiday season brighter. Which one will you try?

Three days before Christmas, a small business should focus on finalizing holiday marketing efforts, reminding customers of shipping deadlines, updating store hours, ensuring festive displays, and potentially offering last-minute deals to capture remaining holiday shoppers. Communicate any upcoming shipping cut-off dates to customers to manage expectations and prevent last-minute disappointment. Advertise your holiday store hours on all platforms, including your website, social media, and physical signage, to avoid confusion. Consider offering limited-time discounts or special packages to entice customers to make purchases before Christmas. Reinforce your store's holiday aesthetic with decorations, festive music, and themed packaging. Utilize social media to remind customers about your holiday offerings, share gift ideas, and run quick giveaways. Engage with customers in-store through personalized greetings, gift-wrapping assistance, or special holiday promotions. Ensure your staff is well-informed about current promotions, holiday hours, and customer service expectations.