Brendan Hufford’s Post

How Important is the Headline in the advertisement? Perhaps you have read somewhere that 50% of the value of an entire advertisement is represented by the headline Itself. Or 70%. Or 80%. The truth is that you cannot possibly evaluate it in percentages. For example, what percentage better is an automobile that runs beautifully as compared with one that won't run at all? It's the same with headlines. One can be almost a total failure in accomplishing even its primary purpose: to induce people to start reading the body matter (the copy) of the advertise-ment. Another headline can work almost like magic in enticing readers by the thousands into an ad whose copy moves people to action and thus moves products off the shelves. Yes, there is THAT much difference…

To tap into your audience’s desire to feel special by using your content to paint a specific picture of your product or service: it’s high-quality, distinctive, and a bit exclusive. https://brianzenarosa.com/

Highlight the unique value proposition of your product or service in your ad copy

Top tip: Don't copy the competition. It will only backfire. You need to be better than the competition. If you end up copying the competition, how on earth can you be better than them? Besides, your goals will be different to theirs. Copy the competition and you are more likely to help them achieve their goals. And your competitors may have got it wrong!! Follow your own path, not that of your rivals. #creative #creativethinking #dontcopythecompetition

To tap into your audience’s desire to feel special by using your content to paint a specific picture of your product or service: it’s high-quality, distinctive, and a bit exclusive. https://brianzenarosa.com/

!! NEW FEATURE !! Loads of media in your library and no patience to find THE one you need? Same here! 😅 You can now rename your files and watch them pop up as you type it in the search bar. Wanna make your smart documents more accessible? Add a meta description for each media you got 👀 #newfeature #marketing #pictures #accessibility

Wanna get hella responses? Put pictures & images in your outreach messages. Most people don't click ANY links, especially from someone they don't know. But when you show them an image (e.g. before & after with their copy)... You're MASSIVELY increasing your chances. Trust me on this. I landed 2 clients in 2 weeks using this method.

This Advertisement ticks all the right boxes : 1. Easy to Understand and Remember 2. Clear and Concise Messaging 3. Makes you want to Buy the Product. Tell me what is your favourite advertisement of all times.

Here is a short Video of these LED walls as well. It is all about how we created the content to drive these LED walls.

5 static ad concepts you should steal: (courtesy of Huel) 1. Us vs Them ↳ Compare the benefits of your product against the competition. 2. Alarm click icons ↳ Set positives to "on" and negatives to "off". 3. Simple product shots ↳ Add USPs and build FOMO in with copy. 4. Then vs now ↳ Paint a picture of how life used to be vs how it is today - you can use this concept to highlight product benefits or just have fun (like Huel has here). 5. Punny headlines ↳ Accompanied by-product benefits in the surrounding copy. Which one is your favourite? Let me know in the comments below.