Brandish | A Creative Agency reposted this
Like the majority of the internet, I was not a fan of Jaguar's bold rebrand. On the surface, the idea of throwing away over 90 years of brand recognition and equity seems like a terrible idea. Even wilder to me is that Jaguar is moving their fleet entirely to electric vehicles all the while creating a unique and daring identity inspired by Sir William Lyons’ quote, “A Jaguar is a copy of nothing,” (emphasizing originality and breaking away from the constraints of familiarity). This weekend I watched the Season 11 opener of Formula E, Jaguar TCS Racing (specifically Mitch Evans) propelled himself from dead last of the starting position to winner. Jaguar almost came 2nd place (Nick Cassidy) if not for an accident close to the end of the race. Before the opening of S11, Jaguar placed 1st in Season 10 and 2nd for Season 9 for Formula E. Considering that motorsport is an opportunity for OEMs to really test their skills and technology at the highest level, to me, speaks volumes of Jaguar's ability in the electric vehicle space. I think the product quality speaks for itself right now. Consider me a convert. What are your thoughts? PS. Just look at this livery 😚👌
