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Super exciting to see Rachel Manning and my thoughts on celebrity-owned and luxury beauty brands have been featured in an article from City A.M.! The article explores how Florence by Mills is one of the most in-demand British celebrity-owned beauty brands at the moment. Rachel and I share our point of view on why we think brands focusing their strategy on authenticity and audience connection are setting new benchmarks for success in the both the beauty sector but also wider luxury landscape. Link in comments! #luxury #beauty #brandstrategy

Luxury brands significantly influence global culture, setting trends that extend beyond the fashion industry into lifestyle and values. These brands are at the forefront of defining sophistication, elegance, and status, often becoming symbols of cultural aspiration worldwide. Through collaborations with artists, endorsements by celebrities, and presence in exclusive events, luxury brands craft a narrative that resonates across different societies. They not only dictate fashion trends but also impact social norms and ideals, reflecting and shaping consumer identities and aspirations. The dialogue between luxury brands and global culture is dynamic. As these brands adapt to incorporate diverse cultural elements, they also contribute to a more interconnected and culturally rich global society. Help your team navigate relationships with HNW Clients at https://lnkd.in/gVnzg6pU #LuxuryImpact #GlobalCulture #FashionInfluence #LifestyleTrends #CulturalAspiration #BrandNarratives #CulturalDiversity #LuxuryLifestyle #CulturalDialogue #TrendSetting

Luxury brands significantly influence global culture, setting trends that extend beyond the fashion industry into lifestyle and values. These brands are at the forefront of defining sophistication, elegance, and status, often becoming symbols of cultural aspiration worldwide. Through collaborations with artists, endorsements by celebrities, and presence in exclusive events, luxury brands craft a narrative that resonates across different societies. They not only dictate fashion trends but also impact social norms and ideals, reflecting and shaping consumer identities and aspirations. The dialogue between luxury brands and global culture is dynamic. As these brands adapt to incorporate diverse cultural elements, they also contribute to a more interconnected and culturally rich global society. Help your team navigate relationships with HNW Clients at https://lnkd.in/gT5V36qR #LuxuryImpact #GlobalCulture #FashionInfluence #LifestyleTrends #CulturalAspiration #BrandNarratives #CulturalDiversity #LuxuryLifestyle #CulturalDialogue #TrendSetting

Why Buy When You Can Rent? ✨ In today's fast-paced world, even celebrities are opting to rent their stunning outfits rather than buying them for one-time use. So, why should you be any different? At Trend on Rent, we offer a fabulous collection of dresses perfect for any occasion—be it a wedding, gala, or special event. Why spend a fortune on a dress you'll wear only once when you can rent it for a fraction of the cost? 👗 Why Rent from Trend on Rent? Celebrity-Approved: Join the trend embraced by celebrities worldwide. Economical: Save money without compromising on style. Sustainable: Reduce waste and contribute to a greener planet. Explore our collection and make your next event unforgettable without breaking the bank. Visit us today and discover the joy of renting! #TrendOnRent #FashionRental #SustainableFashion #SmartShopping #EventReady #trendonrent_official

It takes time to find THE ONE' It’s a universal truth: finding the perfect pair of jeans is a quest, not a task. From the shade of blue to pocket placement (and let’s not forget the fitting room lighting that seems to be designed to question your entire existence), buying jeans is a full-blown emotional rollercoaster. Sure, brands have variety, you walk into a store thinking it'll be a quick in and out situation but you know three hours later you're still clutching a pair you're only half sure about. Amidst the chaos, one brand seems to have cracked the code: Off Duty India. If you're on instagram you probably would know it is the darling denim brand that the audience swear by. Their designs are versatile, their styling effortless, and their storytelling spot-on which made people love their product. Off Duty India isn’t stopping at Insta fame. They’ve just dropped their luxury collection-Off Duty Meets Milan; and it’s giving major runway vibes. The real question: does Off Duty have what it takes to walk the streets of Milan, the global fashion capital? Curious about their secret sauce to their global ambitions?(Grab a cup of coffee, or chai- your call). Click here to read more: https://lnkd.in/gHdZE5bf #Branding #GlobalFashionJourney #OffDutyIndia #StreetFashion #DenimDiaries #THEONE

Reflections of autumn. #luxurylifestyle #mensfashioninspo #styleinfluencer #mensfashionblogger #luxuryliving #gentlemanlife #fashionelite #luxuryaesthetic #fashionforward #luxestyle

"Fashion asserts itself as an essential territory where the latest trends, innovative communication strategies, and profound reflections on our society and social climate converge. This Paris Fashion Week has revealed key moments, illustrating the symbiosis between the fashion world and current social, cultural, and technological dynamics, amplified by their resonance on social networks." (Camille Olivier, Co-Founder at CTZAR) https://lnkd.in/eZZHRfXY to dig deeper

We’re thrilled to share that Jackie Aina, a leading beauty and lifestyle influencer, has announced a groundbreaking collaboration with Crown Royal in a brand integration on the TV show Extra! 🌟 This marks a significant milestone for Forever Mood, Jackie’s renowned lifestyle brand, as it introduces their first-ever product collaboration. The star of this exciting partnership is an exclusive blackberry scented candle, designed to capture the essence of both Jackie Aina’s signature style and Crown Royal’s sophisticated allure. This luxurious candle is not just a product; it’s a sensory experience that embodies the elegance and richness of Crown Royal whisky, seamlessly integrated into Forever Mood’s distinct aesthetic. Why is this collaboration so special? The collaboration between Forever Mood and Crown Royal represents a perfect synergy of beauty, lifestyle, and luxury. The blackberry scent is thoughtfully crafted to evoke the same depth and complexity as the whisky it’s inspired by, delivering a full-bodied fragrance that enhances any space. Jackie Aina’s commitment to beauty and quality is evident in every aspect of this collaboration. This unique candle not only showcases her personal touch but also highlights how brand collaborations can create meaningful and memorable experiences for consumers. Catch the full product placement on Extra to see Jackie Aina and Crown Royal’s collaboration in action. We’re excited to see how this innovative collaboration resonates with both brand enthusiasts and lifestyle aficionados alike! https://lnkd.in/gvu7B32H #BrandIntegration #ProductPlacement #JackieAina #ForeverMood #CrownRoyal #Lifestyle #Luxury #Collaboration #ExtraTV #Innovation #productplacementlosangeles #productplacementnewyork #productplacementlondon #entertainmentmarketing

One of the hottest topics currently buzzing in the professional community is whether luxury is losing its luster—is luxury no longer luxurious? 😏 Trend 1: Unprecedented Growth of Luxury Debut Brands. The gap between the "old guards" of luxury and the new stars is narrowing. Chanel, Dior, Lancôme, Clarins, and Estée Lauder have been reigning over the luxury cosmetics sector for decades, holding the largest market share. But the question now is, how long will this last? According to recent data from Kantar, "newcomers" such as Jo Malone London and Charlotte Tilbury are outpacing in development. Over the last decade, brands including Huda Beauty, Augustinus Bader, REFY, Trinny London, DS & Durga, and Gisou have rapidly grown and are starting to nip at the heels of the stalwarts. Trend 2: Billionaire Beauty Brands Fenty Beauty, Pat McGrath Labs, Charlotte Tilbury, and Kylie Cosmetics are cosmetic brands that have reached billionaire status (turning over a billion), and all relatively recently, within the last decade or so... Their monumental success is also a monumental exception, as only a very small percentage of beauty brands achieve such turnover. And so quickly. Trend 3: Middle Eastern Tourism - a Sales Driver. Well, there's not much else to say here. Tourists from this region spend a lot on luxury, and beauty is no exception. Trend 4: Oud in Perfumery Experiences a Renaissance as more accessible interpretations have sparked a global surge in popularity. Trend 5: India: the New Superpower in Luxury Beauty. Kylie Cosmetics, Fenty Beauty, and Rare Beauty have entered the Indian market in the last year, along with dozens of other international players seeking to achieve similar success in this country as Huda Beauty and Anastasia Beverly Hills. Income levels are rising, beauty consumers are eager and trend-conscious, more women are entering the workforce, and there has never been a better time to launch luxury brands in India. What are your thoughts on luxury beauty? #beauty #beautytrends #beautybusiness #luxury

🚀 Watch the video extract of my recent interview with MOURIER PASCAL on FRANCE 24, where we delve into the dynamic world of luxury fashion—a multi-billion dollar industry that wields incredible power! 🎥✨ In our discussion, I highlight how brands stay relevant by refreshing their communication strategies and utilizing tools like celebrity endorsements. At its core, luxury fashion is all about #storytelling. I explain how garments themselves convey narratives and how the industry cleverly employs the three elements of soft power. For instance, Pharrell Williams' latest collection for Louis Vuitton showcases the visual impact and #immersive nature of catwalks, exemplifying how fashion sets trends that allow individuals to express their belonging to a collective while celebrating their uniqueness, and crafts new stories with a political message of equality and tolerance. I’d love to hear your thoughts on how storytelling shapes the luxury fashion landscape. Let’s connect and discuss! 👉 Follow my Youtube Channel (@Chic French Living) for more in-depth content on Crafting Luxury, Etiquette and Cultural Intelligence. #LuxuryFashion #Storytelling #FashionIndustry #SoftPower #France24 #FashionAnalysis