Bicycle NSW’s Post

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Great research from the Economic and Social Research Institute in Ireland on the community’s perceptions of cycle infrastructure. https://lnkd.in/gU-2bU8r “Replacing car travel with walking and cycling is at the core of the shift to healthier and more sustainable societies,” the report says. “Implementing dedicated infrastructure is a common measure to achieve this aim. But policymakers in multiple countries regularly contend with two obstacles: designing infrastructure that people will make use of and securing public support for implementation.” The reports highlights how status-quo bias, the fear of change, informs bike lane opposition. In addition, there is a “disconnect” between active travel projects and public attitudes to climate action. People don’t “join the dots” and view cycling infrastructure as part of a wider climate action. There are some good lessons for NSW councils where the roll out of bike lanes has not always been easy: Cycle lanes grow in popularity once they are installed, but policymakers should be aware that “paternalistic” –(ie “don’t worry, you will like it”) promotion of active travel schemes can heighten opposition People, particularly objectors, benefit from seeing the change on the ground. There is much value in installing temporary bike lanes to demonstrate benefits and impacts. Bike lanes alone may not be enough to make a difference to encourage people to ride - you may need other traffic calming measures like raised crossing at junctions and reduced speeds, plus landscaping and bike parking. Communicate how projects benefit locals and pedestrians not just cyclists. Bike lanes are a tool to improve streetscapes for everyone. First impressions count. “Once opinions have formed, people can be resistant to new information that challenges them. Early, clear communication from trusted sources is likely to be the best way to inoculate against misperceptions.” Bicycle NSW #road.cc Economic and Social Research Institute (ESRI) City of Sydney BetterStreets #advocacy #membership #insurance #BikeIsBest

Cycle lanes grow in popularity once they are installed, study finds – but policymakers warned that “paternalistic” promotion of active travel schemes heightens opposition

Cycle lanes grow in popularity once they are installed, study finds – but policymakers warned that “paternalistic” promotion of active travel schemes heightens opposition

road.cc

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