Fun discussion with Shreyas Deshmukh!
𝗜𝗻 𝗷𝘂𝘀𝘁 𝟯 𝘀𝗲𝗰𝗼𝗻𝗱𝘀, 𝗮 𝗰𝗼𝗻𝘁𝗮𝗰𝘁𝗹𝗲𝘀𝘀 𝗽𝗮𝘆𝗺𝗲𝗻𝘁 𝗴𝗲𝘁𝘀 𝗮𝗽𝗽𝗿𝗼𝘃𝗲𝗱, 𝗯𝘂𝘁 𝗵𝗮𝘃𝗲 𝘆𝗼𝘂 𝗲𝘃𝗲𝗿 𝘄𝗼𝗻𝗱𝗲𝗿𝗲𝗱 𝗵𝗼𝘄 𝘁𝗵𝗮𝘁 𝘀𝗶𝗺𝗽𝗹𝗲 𝘁𝗮𝗽 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗽𝗵𝗼𝗻𝗲 𝗼𝗿 𝗰𝗮𝗿𝗱 𝘀𝗲𝗰𝘂𝗿𝗲𝗹𝘆 𝘁𝗿𝗮𝗻𝘀𝗳𝗲𝗿𝘀 𝗺𝗼𝗻𝗲𝘆 𝗳𝗿𝗼𝗺 𝘆𝗼𝘂𝗿 𝗯𝗮𝗻𝗸 𝘁𝗼 𝘁𝗵𝗲 𝗺𝗲𝗿𝗰𝗵𝗮𝗻𝘁'𝘀 𝗮𝗰𝗰𝗼𝘂𝗻𝘁? In the latest episode of Building It Big! 🚀, I had the privilege of speaking with Bharat Melag, Senior Director of Products at Visa. He took us behind the scenes of the digital payment process and unravelled the complex journey that your money takes when you tap your card or phone on a payment terminal. Bharat explained how Visa ensures that these transactions are completed securely and almost instantly. Bharat's insights are influenced by his early career in consumer goods at Reckitt Benckiser. He approaches digital product management with the same meticulous attention to detail that he applied to physical products. For example, ensuring that a soap produces just the right amount of lather to give users a sense of cleanliness. This attention to detail translates into building seamless and reliable digital payment products. Here are some highlights from our conversation: 🔷 Tokenization is essential for minimizing payment friction. Originally developed for fraud prevention, it now ensures smooth digital transactions by securely storing and automatically updating payment information, which is especially important for recurring payments and subscriptions. 🔷 Visa's agile approach to product development showcases its ability to remain incredibly nimble with its 25K+ employees, enabling rapid innovation and adaptation in a fast-paced industry. 🔷 We discussed the challenges of go-to-market strategies in the payment network space, particularly the classic chicken-and-egg problem. Bharat and his team navigate this by strategically partnering with key players and launching products regionally before scaling globally, ensuring a solid foundation before accelerating growth. It’s fascinating to see how the products that drive our everyday transactions are crafted with such precision and care. Watch the full episode at https://lnkd.in/eAUCpXXK #DigitalPayments #ProductManagement #AgileDevelopment #Fintech #Visa #Tokenization #BuildingItBig
Building Secure Digital Payments: How Tap to Pay Moves Your Money
https://www.youtube.com/
Awesome Bharat.
Payments, Banking, Network, Fintech & Ad tech Business Development Professional
3moNice one Bharat Melag