Bhaktti Desai’s Post

The Secret Behind Cadbury's Storytelling Success Want to raise prices without losing customers? Cadbury did just that—by introducing a new product, Cadbury Silk, and building a story around it that went beyond just chocolate. Rather than simply raising prices on existing bars, Cadbury crafted Silk as a premium experience, tapping into emotions of indulgence and celebration. They showed how Silk could turn ordinary moments into something memorable, making customers feel the product was worth the extra cost. By focusing on experiences and emotions, Cadbury didn’t just sell chocolate—they sold an elevated moment. The lesson? To enhance brand value (and price), your story must create an emotional connection, making customers see your product as more than just a purchase—it’s an experience. Want more insights on building a powerful brand story? Follow for more tips! #BusinessStorytelling #BrandValue #MarketingTips #EmotionalBranding #CustomerConnection #EntrepreneurMindset #SmallBusinessMarketing #branding

Just A Way Of Understanding Humans Psychology And Market Perspective Of Looking At A Particular Product According To Their Preference And Companies Create A Brand Image By Satisfying Their Area Of Needs #Dairymilk #Silk #Cadbury #Business #Strategies #Premium #Experience

Storytelling business growth idea is an excellent new tool for any brand to increase market reach 😎👌

Transforming Products into Experiences: Lessons from Cadbury Silk Today, I had a thought after seeing Cadbury and Cadbury Silk in Dmart : a perfect example of how powerful storytelling can transform a brand. Cadbury didn’t simply raise prices on their regular chocolate—they introduced Cadbury Silk, creating an experience that feels more luxurious and indulgent. Instead of selling just chocolate, they crafted a story that makes people feel like they’re treating themselves to something truly special. Customers happily pay more, not just for the product but for the feeling it brings. This is a lesson for any business: to build strong brand value, focus on the emotional connection. When people see your product as more than just a purchase—when they see it as an experience—they’ll value it so much more. #Branding #CustomerExperience #MarketingStrategy #EmotionalBranding #BusinessGrowth #LinkedInTips

The Power of Purpose & Nostalgia: How Cadbury Built a Global Chocolate Empire✨ Marketing isn't just about catchy slogans and flashy visuals. Sometimes, it’s about authenticity and shared memories ❤️ Cadbury UK 's journey from a small shop in Birmingham to a global chocolate leader is a great example of this. Here’s a simple look at their success: A Dream with Heart: John Cadbury’s passion for quality chocolate started it all. Their commitment to ethical sourcing with the Bournville Estate in 1866 showed they cared about more than just taste. Innovation with Nostalgia: Cadbury became the UK's best-selling chocolate by blending new experiences with fond memories. Iconic campaigns like the Cadbury Milk Tray man and Creme Egg tapped into this. Engagement Beyond the Bite: Cadbury knew the value of emotional connections. Opening Cadbury World in 1990 and sponsoring the 2012 London Olympics boosted brand awareness and created memorable experiences. The Power of Reinvention: Cadbury keeps evolving. Their recent brand value surge in 2023 shows they innovate to stay relevant to new generations. The lesson for #marketers? People want authenticity. Build a brand story with purpose, use nostalgia, and create meaningful connections. After all, who can resist a brand that’s been part of their happy memories? What do you think of #Cadbury's marketing strategy? Share your thoughts in the comments! #brandstory #marketingstrategy #marketingcommunity

👑 Purple is the colour of kings, and Cadbury wants all their customers to get the royal treatment! Their branding uses a blend of purple and gold to bring a sense of richness and indulgence to their chocolate. Every bite feels like a well-deserved treat, and that's exactly what Cadbury wants. Like many brands, they use colour psychology to make their customers feel a certain way and inspire them to buy. Your business can do the same. Click here to learn how you can use colour psychology in your marketing: https://lnkd.in/eHg98Dfh #Marketing #ColourPsychology #MarketingPsychology

👑 Purple is the colour of kings, and Cadbury wants all their customers to get the royal treatment! Their branding uses a blend of purple and gold to bring a sense of richness and indulgence to their chocolate. Every bite feels like a well-deserved treat, and that's exactly what Cadbury wants. Like many brands, they use colour psychology to make their customers feel a certain way and inspire them to buy. Your business can do the same. Click here to learn how you can use colour psychology in your marketing: https://lnkd.in/eHg98Dfh #Marketing #ColourPsychology #MarketingPsychology

Unwrapping Sweet Success with Cadbury Dairy Milk! Dive into the world of Cadbury Dairy Milk, where chocolate isn't just a treat—it's an experience! 🍫✨ In my latest case studies, I will unearth how this iconic brand has mastered the art of creating emotional connections, building brand loyalty, and driving innovation. Let's unfold these stories together and get inspired by Cadbury's journey of sweet triumphs! 🌍💜 I would love to know your valuable inputs in below 👇 comments box ☑️. #CadburyDairyMilk #BrandSuccess #MarketingMagic #SweetStories #Innovation #BrandLoyalty #MarketingCaseStudy

It’s not about the chocolate, it’s about the joy you get, FROM the chocolate. 💡 🍫 — So, Cadbury UK has always shaped and adapted its position on the feeling the product gives to its consumers. 🍫 #FreeTheJoy 1990s: This period saw a shift towards taglines that evoked positive emotions and family moments. "Cadbury - A Glass and a Half Full of Happiness" (UK), "Cadbury - Sharing the Goodness" (general) 2000s: The 2000s brought a touch of humor and quirkiness to Cadbury's marketing. "Cadbury - How Can You Resist?" (playful and tempting) - This era also saw the iconic 2007 Gorilla campaign, though it didn't have a specific tagline. 2010s: Cadbury continued with the emotional connection approach, potentially using taglines like: "Cadbury - Moments of Genuine Happiness" 2020s (present): The current focus seems to be on the personal experience of enjoying Cadbury chocolate. "Freed the Joy" (replaced in 2023), "Tastes like this feels" (current global tagline) — But, this classic from 2017 in my opinion nails: ✅ Target market ✅ Segment ✅ Emotional connection VCCP are the power house pushing this creative forward. And you can see why this works so well. #marketingandadvertising #marketing #advertising

🔍 𝗛𝗮𝘃𝗲 𝘆𝗼𝘂 𝗻𝗼𝘁𝗶𝗰𝗲𝗱 𝗵𝗼𝘄 𝘀𝗼𝗺𝗲 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗳𝗮𝘃𝗼𝘂𝗿𝗶𝘁𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀 𝗵𝗮𝘃𝗲 𝗰𝗵𝗮𝗻𝗴𝗲𝗱 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆? 🔍 Lately, I've observed a sneaky trend where companies subtly reduce the size or weight of their products while keeping prices the same. This tactic, known as 𝐬𝐡𝐫𝐢𝐧𝐤𝐟𝐥𝐚𝐭𝐢𝐨𝐧, is a clever way for brands to cut costs and increase profits without openly raising prices. Take Cadbury, for example. They've altered the shape of their chocolate bars to have rounder edges, which means less chocolate per bar. It's marketed as a new and improved look, but in reality, we're getting less for the same price. Remember Toblerone in 2016? They widened the gaps between their iconic triangles, giving us less chocolate. The backlash was so significant that they had to revert to the original design. These changes might seem small, but they add up. As consumers, it's important to stay informed and recognize these tactics. Transparency and fair value should be a priority for brands. Let's call out these practices and push for a fairer deal. 💡💬 #Shrinkflation #ConsumerAwareness #Transparency #FairValue #MarketingTactics