Beyond Plastics’ Post

Coca-Cola has just quietly scrapped its 25% reusable packaging target, backpedaling on key sustainability commitments. But in El Paso, TX, over 100 restaurants are proving refillable glass bottles work. Coke’s Secret Refill Pilot, produced by The Story of Stuff Project and hosted by actor Yareli Arizmendi, uncovers this successful reuse model and raises the question: If reuse works in El Paso, why isn’t Coca-Cola scaling it globally? It’s time for the beverage industry to mainstream reuse and step away from plastic. Watch the full video on YouTube: https://lnkd.in/ebz82mVH #cocacola #plasticpollution #reuse #refill

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