Betches Media’s Post

How well do you know your audience? I don’t just mean do you know how old they are, their gender, and where they work. But what makes them tick as a person? Think about the reasons you decide to purchase something. Most times it’s not just because, but to fit a need. Going on vacation? Is it going to be hot or cold? Will you have your kids with you? These three sinple questions lead to so many different purchasing needs and thought processes. Make sure your brand is in position to answer the questions your consumers ask and those that aren’t asked. #personalization #knowyouraudience #marketingadvice

Over the past couple of days, this cover of The Cranberries' iconic song "Linger" by the band Royel Otis has captured hearts across social media, going viral and sparking a wave of nostalgia among Gen Xers & Millennials. 🎸 Nobody seems to be able to put their finger on exactly why 🤔, but the comment sections on TikTok are brimming with personal stories and reflections brought forth by this nostalgic tune. 🎶 This phenomenon isn't just about revisiting a melody from the past; it's about the vivid memories and emotions that music (and our senses in general) can evoke. 💭 🚗 Memories of car rides,  ✈️ vacations,  🕺 school dances. Nostalgia, as it turns out, is a powerful force not only in music but in marketing, branding, and engagement strategies. 💫 It connects us to emotions and experiences that are universally human, creating deeper bonds between brands and their audiences. 🌍 Whether you're in marketing, content creation, or any field that values emotional connection, remember the impact of nostalgia. It can be a tool to engage audiences, evoke trust, and build lasting relationships. --- 𝐋𝐢𝐤𝐞 𝐭𝐡𝐢𝐬 𝐩𝐨𝐬𝐭? 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐬𝐞𝐞 𝐦𝐨𝐫𝐞? 🙏 𝐟𝐨𝐥𝐥𝐨𝐰 me (Nolan Ether) and 🎙Etherverse ♻️ 𝗿𝗲𝗽𝗼𝘀𝘁 to share with your connections 💬 𝗰𝗼𝗺𝗺𝗲𝗻𝐭 to make each other better

GenZ's loneliness isn't going to be solved by movies or depictions of friendship. It'll be solved when they rebalance their lives for real - or In Real Life (what a crazy acronym) - experiences. Technology can also help by making social media - a big digital passtime - more social. That's why Snibble offers real time sharing where GenZ and young Millennials can discover, share, comment and recommend on the world's coolest videos - in real time if they like. #Snibble #genz #socialvideo #allthevideosthatarefittoshare #digitalcanbebetter

When I was a kid.... How many times have you wrinkled your nose when your parents or grandparents started a sentence with "When I was...."? "When I was a kid we walked to school, uphill both ways." "When I was a kid we were so poor we had to stuff our Thanksgiving turkey with newspaper." ^ These are just a couple from my childhood that still make me chuckle. It also makes me reflect on how things have changed from when I was a kid. Most recently I've been thinking about my outreach to current clients and potential clients and the increasing trend of being "ghosted". The first few times it happened I assumed it was due to busy schedules, turnover or the fact that they simply didn't want to do business with us. But it's been happening more and more. So much so that I need to explore why and, perhaps, identify what we/I might be doing wrong. I did a mental tally of the contacts who had ghosted me on one or more occasion over the last year, trying to identify what, if anything, was the commonality. What I found is that they are all within the ages of 25-39. A few Gen Z's but mostly Millennials. Which brings me back to the phrase "when I was a kid". My mode of 'important' communication has been and continues to be email. I grew up focused on consistent email outreach. Our business started on the cusp of email and that has been the primary form of communication for us since we started in 2003. But that isn't necessarily the primary form of communication for Millennials and Gen Z. Maybe my constant outreach via email is missing the mark with them. Maybe they don't constantly check/refresh email every hour the way I do. Maybe they are not inclined to respond as quickly as I do via email. Maybe I need to do a better job of establishing a path of preferred communication from the get go. Maybe it's texting. Maybe it's via a DM on social. I'm still tallying and trying to sort it out but I'm curious if any of you have had any "ghosting" and if so is there a commonality?

Boomer Bonus Day Messages, Quotes and Sayings https://lnkd.in/d_HTK2TP Celebrate Boomer Bonus Day by helping out a Boomer. A collection of Boomer Bonus Day messages, Quotes and quotes to share with everyone on Facebook, Instagram. #BoomerBonusDay #BoomerBonusDaySayings #BoomerBonusDayQuotes #BoomerBonusDayMessages 

We’re halfway through September already. Here are some recent social media highlights👋 ➝ People are talking about:  🍒 Molly Mae's perfect brand launch ➝ Platform Updates: ♻️ TikTok’s new “Delete and re-post” feature and we all have many questions! ➝ Instagram 👯♀️ Teens under 16 will need their parent's permission to use less protective settings. To get permission, teens will need to set up parental supervision on Instagram. If parents want more oversight over their older teen's (16+) experiences, they simply have to turn on parental supervision. ➝💭 Instagram is now bringing stickers, photo editing, and more themes to DM’s. ➝✍️you can now also reply on IG broadcast channels with the new “turn on replies” feature. Ciao.

[Interesting theory - not sure that there is a statistical correlation]. "no one wants to be caught out in a bad photo. Let alone drunk. Or in the company of someone who is." "Everything they do is filmed," Rebecca Hopkins, a wine marketing strategist and founder of A Balanced Glass, says of Gen Z and Millennials' penchant for recording every outing. "You can't control what others post on their feeds so you are constantly on the lookout. Like bad Page 6 celebrity shots from the New York Post, no one wants to be caught out in a bad photo. Let alone drunk. Or in the company of someone who is." https://lnkd.in/d8BSFJpF

Does trying to focus sometimes make you (almost) cry? Yesterday I had a conversation with my friend about the lack of focus we experience as a part of Gen Z and millennial generation. I have been witnessing it for years, especially when I read books or try to clean up my room 😅 I get distracted by my phone every few minutes, checking my messages, randomly opening Tiktok and using the 2x speed button on all videos, getting a notification from LinkedIn I have to check right away, you know how it is. The shortening attention span of most of us is quite concerning in my opinion, mostly because I do not expect it to get any better, at least not unless we actively try. What has been helping me is pretty simple - turning my wifi off and putting my phone away. 📴 As someone who often has my phone next to my laptop even while I work, it really did the trick for me 🤔 Just one step which forces me to focus on the task in front of me, it sometimes really is that easy. 📱 So this is my public kudos to myself for reading 29 books this year already (more to come for sure) without getting too distracted and also for handling my work tasks much faster. 😄 Let me know if the simple wifi trick is something you do too or if there is something else which helps you focus better 👀

And just as quickly as social media spend built share in our marketing budgets, is it all about to change again? “87% of respondents said they seek out real-world connections now more than ever before, and 83% want to experience real life more than digital life." Live Nation's 'Love Song' study As marketing teams start to shift more and more attention to Gen Z’s, who will shortly begin to replace the Millennial as the majority dispensable income / young couple / early parenthood demographic, will they take the time to ask ‘what skills wil we need in our marketing teams?’ And ‘what foundations should we be laying and where, so we will be seen as the early adopters with our new customers?’ Getting a consultant in to help workshop the unknown with fresh eyes could be the advantage in market you were hoping for. #marketingconsultant #genz https://lnkd.in/gm4BzDZs

When did you last see a creative brief that described the target audience as “tired” or “angry?” Or as “broken”, “scared” and “depressed?” When did you last seen “sad”, “apathetic” or just plain “disappointed” on a brief? When did you last see one that talked about them being “greedy” or “spiteful” or as “ugly trolls”? When did a brief last tell you how the divorce affected their outlook, how the kids refusing to see them anymore affected their self-worth or how their health restricts their options? When did a brief last mention that the teen we’re talking to is cutting deep scars into her arms in her room, or that the guy we want to reach can usually be found throwing abuse at female gamers? When did we mention the porn that they’re watching, the drugs that they’re taking, the bullying that they’re enduring, the OF models that they’re supporting or the politics that they subscribe to? Kids are dying on the floors of college libraries because the study drugs they bought online to get through the exams were cut with fentanyl… but we never talk about the pressure kids feel to succeed. And we don’t talk about the money that they have to spend coming from their webcam business, and what that means for how they spend it and what they spend it on. Advertising looks at people through the twin lenses of “what's the shortest line between them and us?” and “how do we spin this to be positive?” And it’s bullshit. No, the creatives don’t need to know that Dad’s doing dogging videos to pay for Cheese Crackers… but they might want to know that he’s skipping lunch to make sure that the kids have something in their school lunchbox. Planning was always about bringing truth into the agency. These days it seems more obsessed with compiling evidence that there is a market for whatever is being sold – using the bluntest and least honest of tools (Generational segments, selective social listening, trends reports) Ice that shit sandwich with the rancid snot that is “you can’t say that, it’s negative” and you’re in deep trouble. I think we lost something. I don’t think we’re ever getting it back. I guess that makes me “a nostalgia seeking Gen Xer who would relish the brand’s offer of vivid reminiscence”