Berglass+Associates’ Post

TaylorMade’s acquisition of Logan Olson Putters isn’t just about snagging a boutique brand; it’s a masterstroke in growth strategy. Olson’s artisanal putters have a cult following among golf purists (looking at you Adam Knobel), and by bringing Logan under their umbrella, TaylorMade is flexing its ability to innovate and expand into premium, high-touch segments where they’ve been outplayed in the past. The significance of this acquisition extends beyond the realm of luxury putters; it underscores TaylorMade's grasp of their target audience and what resonates with them. Leveraging first-party insights empowers companies to not only customize products but also shape entire strategies around their clientele. Consider the possibilities if TaylorMade harnesses even more profound data-driven personalization and analytics. In this landscape, solutions such as LiveRamp play a pivotal role in bridging the gap between audience understanding and meaningful results. This integration is what separates adequate performance from exceptional delivery of tailored experiences, precisely when needed, to the right golfer. Exciting stuff Bob Maggiore! See you and Scottie in Augusta in April? TaylorMade Golf Company #TaylorMadeMoves #GolfInnovation #DataDrivesGrowth

The Jake Paul vs. Mike Tyson Fight was a Masterclass in Revenue Generation. From one money man to the other, Jake did his thing!💰 Here’s a breakdown of how this event raked in millions: 1️⃣ Fighter Purses • Jake Paul walked away with $40 million. • Mike Tyson earned $20 million. Not a bad payday for a night’s work! 2️⃣ Streaming Revenue • Netflix streamed the fight live, marking their first venture into live sports. Over 120M viewers! • This move wasn’t just about the fight—it was a play to attract younger subscribers and cement their dominance in the digital space. 3️⃣ Gate Revenue • Over 70,000 fans packed AT&T Stadium in Arlington, Texas. • The result? $17.8 million in gate revenue—a Texas combat sports record. 4️⃣ Sponsorships and Advertising • Brands lined up to get a piece of the action, leveraging the massive viewership to promote their products. 5️⃣ Merchandising • Exclusive fight merch flew off the shelves, from apparel to collectibles. This event wasn’t just a fight—it was a blueprint for how sports, entertainment, and strategic monetization come together in today’s world. What’s your take on the growing intersection of sports and business innovation? Let’s discuss! 👇 #SportsBusiness #Finance #RevenueGeneration #EntertainmentIndustry #CPA

Even if you hate the pants, you gotta love the strategy. When marketers talk about brand placements and getting "lift" from other brands, we typically think of co-promos or sponsorships. At yesterday's opening round of the PGA TOUR Masters, Malbon Golf used their new partnership with Jason Day and his pairing with Tiger Woods to bring their brand into the spotlight in a big way (no pun intended for those who saw Day's pants). No shot against Jason Day, but if he wasn't playing with the brand that is Tiger, this likely wouldn't have gone as viral as it did. #brand #brandstrategy #advertising

Greetings Community!! Discover how Red Bull went beyond selling a product to creating a global cultural movement. 📌 Key Takeaways: -The power of storytelling in brand-building -Strategic partnerships and sponsorships -Mastering Experiential marketing I welcome your thoughts and feedback—what lessons do you think businesses can learn from Red Bull's journey? #MarketingCaseStudy #Branding

These branded patches on MLB uniforms are part of sponsorships that businesses are paying 8-figure amounts ($10-$20M). Sure, they provide visibility live and on TVs. I wonder how a company can measure the value, the ROI? AMA Philadelphia marketers, any thoughts? #branding #sportssponships #marketing #PR Phillies add Independence Blue Cross advertising patch to their uniforms https://lnkd.in/gfQxHhdM

A vision is defined "the ability to think about the future with imagination and wisdom." As the Charlotte Hornets enact our vision to become the premier franchise in the NBA, it's been incredible to work with our new upcoming partners who understand perfect sponsorship programs need both imagination and wisdom. Imagination: ⭐ Why does the brand fit into the lifestyle of Hornets fandom? ⭐ How can our fans interact with the brand organically? ⭐ Where can we show up together that's unexpected, novel, or new? ⭐ What can we do together that's never been done before? Wisdom: 🧠 How do we drive joint value to each other, our fans, and consumers? 🧠 What does winning look like quantifiably for both orgs? 🧠 Where is the value that goes deeper than dollars-in-dollars-out? 🧠 How do we strategically align our businesses beyond logo lockups? I am constantly amazed at the imagination and the wisdom of the new Charlotte Hornets sponsors I get to work with. I can't wait for our fans to see what we have in store. #sportsmarketing #brandmarketing #linkedinsports #sportsbiz #sponsorshipmarketing

In a previous post, I mentioned the available Carolina Panthers Small Business Package. Here are some reasons WHY you should consider partnering with The Carolina Panthers and iHeartRadio! Message with questions or times we can meet to discuss! #CarolinaPanthers #iHeartRadio #NFL #local #marketing #brand #football Link to previous post: https://shorturl.at/S6PJZ

Partnerships that elevate your brand 💥 Taylor Swift made noise in the NFL, but her impact goes beyond entertainment. What she’s really doing is a masterclass in marketing: using the right partnership to expand your reach and reinforce your brand. Now, imagine this in your business or career. Who can you collaborate with to reach new audiences? ⚡️ Think about collaborations that complement your business or image, without losing authenticity. The key is to add mutual value. What strategic partnership can you start today to take your business to the next level? #collab #partnership

In a world of brands, how do you make yours stand out? Molson, the new sponsor for the Professional Women's Hockey League, is sponsoring the space above the PWHL’s shirt numbers, which is usually covered by the player’s hair. This is how Molson launched the “See My Name” campaign to kick off a multi-year partnership with PWHL. 🏒 By putting Molson’s logo to the top, and moving the names below the number, it’ll be now easier for fans to identify the players, even though it makes it harder to see Molson’s. However, most people will automatically look there first. That’s what you call a clever marketing strategy! 🎯 #SeeMyName #Innovation #marketing

I was really inspired by Angela Marturano's post about trailblazers. Now is the time for trailblazers. In the consumer packaged goods space we need to start building brands better. This hockey stick growth model with VC $ just doesn't make sense for all brands or meet their goals. It is time to explore a more strategic way to build a brand with the right retail partners and a distributor model that is supported by the system the brand has in place or can afford to build. Some trailblazers below to connect with: Kathryn Flouton Sara Silverman, Kathryn Tuttle Elliot Begoun Annie Woo Tal Garden🎗️ #salesleadership #advisor