Berglass+Associates’ Post

"Beachbody is Dead." - BODi's CEO 😯 (☝ reminded me of) "We couldn't afford to grind worms into meat. Hamburger costs a dollar and a half a pound, and night crawlers cost six dollars!" - McDonald's CEO after the urban legend: https://lnkd.in/dbYuh6aR  😉 Two statements that acknowledge the red dancing elephant in the room. Even giants adapt. Yet, many small businesses never take the time to either invent or reinvent a self. If these giants can invest heavily in rebranding, it's certainly within reach for all of us mortals, at any stage. You have an edge. Which makes you more agile or responsive than bigger companies. Reinvent yourself or find your voice. 🙂 #SMBbranding #fitnessbranding

Barry's confirms that it's seeking a buyer at a valuation above $700M so who are the likely buyers? While the likely buyer is another fitness company, it wouldn't surprise me if a company outside of the fitness sector buys it. LVMH seems unlikely, but is there another luxury, non-fitness brand that might like to add Barry's to its portfolio or a PE-firm that is doing a consumer-focused luxury roll-up? Could a brand like Marriott Hotels (which owns the The Ritz-Carlton Hotel Company, L.L.C.) buy Barry's and open new locations in their premium hotels worldwide? Or a luxury real estate developer like Related Companies? Or a company like WellBiz Brands, Inc. It should be interesting to see how this unfolds. Thoughts? Ntiedo Etuk, Jay Galluzzo, Rick Caro, Becky Cerroni, Mohammed Iqbal, Jeremy Hirsch, Emma Barry, Matthew Januszek, Al Noshirvani, Jennifer Vaughan Maanavi, Amanda Freeman, Felicia Alexander, Kari Saitowitz, Edward Hertzman, Max Rakhlenko, CFA, Alex Alimanestianu, Peter Barbaresi, Brian Smith, Pete Moore Ross Stewart Campbell

#Luxury #fitness #spa opens in #downtown #Summit #summitnj #newjersey #business #newbusiness #newbusinesses #businessopening #businessopenings https://lnkd.in/g3BQqWyT

Publicly traded gym brands posted mixed results to close out Q2 ’24. • Life Time Inc.’s Q2 YoY revenue grew 19%, net income by 210%, and memberships by 5.4%. • Planet Fitness revenue rose by 5% and net income 11%, but memberships inched 0.5%. • Xponential Fitness recorded a 1% revenue drop and 150% decrease in net income. While Plant Fitness, Life Time, and Xponential Fitness represent different business models—across budget, premium, and boutique—their performance signifies shifting club economics. No matter the model, operators must uphold their end of the bargain — delivering the experience, results, and amenities members desire to justify the expense.

Building member loyalty is more than just a goal—it's a journey 🌟 Explore the multifaceted approach to member retention in the fitness industry and drive sustainable growth 👉 https://bit.ly/4dmkYTG #MemberLoyalty #FitnessJourney

Sharing because I love the fitness industry. Fitness boutiques are best when driven by community, and the trainers who know their clients. The franchise boutique boom started as an opportunity to own an industry that they had passion for but with the support of a proven business model and a partner in success. No matter what Xponential told franchisees owning a gym or studio is not an easy or quick pathway to wealth. Owning a gym was already a hard thing to do. The margins are thin. A class-based fitness business has very high fixed costs. Your members live within a mile or two of your space. They are your neighbors. The business becomes your home and requires 24/7 attention, and it always does best when the owner is also the subject matter expert, and lives in the community. Then, Covid-19 fundamentally changed how consumers use boutique studios, and to come back from the brink required significant support, helpful landlords, the ability to change schedules, pricing models, and offerings quickly, and some luck. No doubt that the small owners within the X family have put their everything into their spaces. The larger groups have also suffered big losses too, and hopefully the larger group resources will help the smaller operators too.

This is a very interesting story. Been following for a while and expected the hammer to come down at any minute. I have firsthand experience working with XPO and while ill let my true feelings reside in the deepest recesses of my brain I can offer a few opinions: XPO definitely has some work to do with their corporate leadership. Some of the brands are still fairly new and you can tell that some of the pups in charge are also new. This is a clear indicator and example on why hiring is so important and needs vetting from various angles specifically from a corporate standpoint. It will be interesting in the up and coming months what brands survive. Apparently 2 of the 10 brands under XPO are turning a profit. Still remains to be seen which those are but I have a few guesses.

"Stop looking at my owner's well-defined ass." So says this cheeky Crunch Fitness umbrella we designed. Gone are the days when I would be anyone's first casting choice for such a shoot, but it's nice to know someone thought it was an ok idea back then. Crunch Fitness grew from Doug Levine's aerobics studio in the West Village of Manhattan to the top multi-media gym brand in about a decade. Doug realized he was in the entertainment business first and the gym business second. He realized he was competing with other after-work entertainments and we acted accordingly. It became the "No Judgements" legend, where the young, beautiful, famous, and proudly weird could all sweat in harmony. And, so as not to let the mix grow soft around the middle, Doug wouldn't always fix the sauna. "Let the people who are here for the sauna go to Equinox," he once told me. By the time he sold it, there was a thriving Crunch Magazine, tourists wore Crunch-branded attire all over the world, our CDs and exercise tapes were hits, and there were Crunch gyms as far away as Tokyo. Did I mention the merch we invented? This wasn't even my favorite umbrella. My favorite said, "Warning: Not to be used as a rectal thermometer." No Judgements indeed. #branding #legends #challengers #theownership #pull

The chain gym monopoly is officially dead and here’s what is taking over 👇 And the trend that’s taking over makes it much more appealing to actually go to the gym. So these one stop shop luxury gyms and membership clubs are popping up all over. Such as: 1️⃣ Love.Life in Los Angeles. 2️⃣ Equinox rolling out their EQX optimize plan. 3️⃣ Life Time Inc. becoming an athletic country club. 4️⃣ Kollective Social Performance Club in Austin. 5️⃣ And even boutique studios, like Scottsdale Bodi, are offering holistic services now. We’re also seeing it on a niche level with clubs like Othership and Remedy Place focusing completely on recovery and spiritual health. And while all these places are slightly different… The one common thing is this luxury premium look and feel. And I’m here for it. No hate to Planet Fitness, but I’m much less likely to show up to the gym if it has a dated feel and these purple yellow colors. I don’t see this luxury club trend going anywhere and I think it’s just gonna continue to grow. #fitness #workout #gym #wellness #fitnessclub #luxuryclub