Bennington Brookstone’s Post

Want to connect with millennials? Influencer marketing is the way to go! Partnering with social media influencers can be a powerful way to reach this demographic. The Numbers Don't Lie: 70% of millennials trust influencer opinions (Forbes) Influencer marketing is expected to reach $24.1 billion by 2025 (Forbes) Influencer marketing offers a unique opportunity to tap into the preferences and values of millennials, building brand awareness and loyalty. Don't miss out on this effective way to connect with a key audience! #InfluencerMarketing #Millennials #DigitalMarketing

Maximizing Business Potential: The Power of Influencer Marketing 👩💼 🌟 Unlock the potential of influencer marketing! Partnering with trusted influencers can skyrocket your brand's credibility and reach. 💼 Target specific demographics and drive engagement with authentic endorsements. 💡 Save on advertising costs while achieving measurable ROI. 📈 Diversify your content, boost SEO, and foster trust for sustained business growth. Let's collaborate and elevate your brand together! #InfluencerMarketing #BrandBuilding #DigitalMarketing #BusinessGrowth #Influence #SocialMediaMarketing #ContentStrategy #OnlineAdvertising #ROI #Success 🚀

Exposing the truth about marketing fraud 👇 Are influencer follower counts a reliable metric? Recent findings reveal that over 40% of influencers inflate their audiences with fake followers, particularly on Instagram. The absence of stringent platform regulations means brands could potentially waste up to 60% of their influencer marketing budget! Engagement metrics can also mislead, as there are services that artificially boost likes and comments. So, how can you pinpoint authentic brand partners? Look beyond superficial metrics and focus on audience demographics, brand alignment, and genuine engagement. #InfluencerMarketing #FraudDetection

Influencer marketing is only for Millennials and Gen Z Audiences. Nothing but Myths. Audience demographics vary across social media platforms. For you to see results in your influencer marketing campaigns, you don't just need to find the right influencers but also the right platform. Audience demographics are also a vital part of running successful campaigns. Knowing your audience demographics and where to find them can add to your influencer marketing campaign's success. Assuming your target audience is mostly Gen X, then you may have to prioritize running your campaigns on YouTube where about 48% of Gen X go for new finds. In essence, be available where your target audience is. Influencer marketing can resonate with diverse age groups, depending on the platform. And as a brand, you should tailor your approach to the specific audience you want to reach. Before you even start looking for influencers for your campaigns, always try to know and understand the platforms on which your target audience is most active. Then tailor your influencer marketing strategy to that platform. If you're looking for the right influencers that align with your brand's value and target audience to partner with? Send me a DM. I would be happy to help ❤️  #myths #influencermarketing #digitalmarketing #tips #20daylinkedinchallengewithhaoma #knowledge

How to maximize your social media presence's impact on your bottom line? Be selective with your influencer marketing campaigns: Consider influencers' demographics and interests. By selecting the right ones, you can maximize impact and engagement with your audience. Keep an eye on emerging platform trends: by being early adopters of trends, you can transform your visibility and engagement. Adopt dynamic Content: include short videos and live streaming into your channels. These innovative formats can effectively capture consumer attention and foster meaningful connections. And you, what have you tested that transformed your social media KPIs? #customerexperience #platformtrends #marketingstrategy

Guess who is using TIKTOK? 🕺 TikTok's user base is diversifying as older generations join the platform. Affluent Gen Xers are engaging more, but only 5% of ad resources target them, presenting an opportunity. 👉"Granfluencers" - retired social media influencers - are also gaining traction on TikTok and Instagram, partnering with companies like Carnival Cruise Lines. Advertisers and influencers can expand their reach by catering to these emerging demographics with the power to spend. 👉“Niching down”. As the social media content space becomes increasingly crowded, influencers are carving out specialized niches. Like Eilidh Moffat, an influencer focused on skincare for those over 40, saw her following surge by 841% in 2023. Similarly, travel influencers are narrowing their focus to niche areas like family-oriented Disney trips. By cultivating niche followings, creators become more attractive to brands seeking targeted audience reach and precise demographic alignment, ensuring their marketing efforts hit the mark. #TIKTOK #GENx #Nichemarketing #Granfluencers #Socialplatforms #cepartners #Trends

👨💻 🌟 Influencer marketing stands as a pivotal strategy to boost your business. It offers a direct channel to target audiences through authentic voices and trusted relationships. To begin a successful campaign, businesses must align with influencers whose audiences match their target demographics. If you're considering expanding your digital marketing arsenal, influencer marketing might just be the answer you're looking for! https://lnkd.in/etbEJ5sp #InfluencerMarketing #DigitalMarketing #MarketingTips

Mastering the art of finding the perfect influencer for your brand is exhilarating. Yet, replicating that success with new influencers who resonate just as deeply can seem daunting. Here’s why consistency is key: Building lasting relationships with similar influencers not only sustains brand loyalty and trust but also expands your reach while maintaining your unique brand voice. To overcome this challenge, leverage tools that use data-driven insights to identify "influencer lookalikes." These tools analyze audience demographics, engagement rates, and content style of your successful partners to pinpoint creators who can amplify your brand message effectively. Discover how HypeAuditor's Instagram Lookalike tool can help you find your next influencer match: https://casthr.co/l/lr #influencermarketing

🌟 𝗛𝗮𝗿𝗻𝗲𝘀𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗦𝗻𝗮𝗽𝗰𝗵𝗮𝘁 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀! 🌟 In an ever-evolving digital landscape, brands are constantly seeking effective ways to connect with their audience. Recent data highlights Snapchat as a game-changer in influencer marketing, demonstrating its significant impact on consumer purchasing behavior. 📊 𝗞𝗲𝘆 𝗙𝗶𝗻𝗱𝗶𝗻𝗴𝘀: - 85.6% of Snapchat users have made a purchase after seeing an influencer showcase a product in-stream, making it the leading platform for influencer-driven purchases. - Among Gen Z shoppers, 82.0% reported buying something due to creator content, while only 18.8% of baby boomers did the same. - Surprisingly, despite the influence of prominent creators, YouTube ranks lower in purchase influence. The effectiveness of Snapchat lies in its intimate and trustworthy environment, fostering strong connections between influencers and their audience. As online shopping continues to rise, Snapchat's influence grows. 🤝 𝗙𝗼𝗿 𝗕𝗿𝗮𝗻𝗱𝘀: If you’re looking to engage younger audiences and drive real purchase results, consider leveraging the power of Snapchat influencers in your next campaign. #InfluencerMarketing #Snapchat #SocialMedia #GenZ #Ecommerce