Benchmarkit’s Post

🚀 JOIN US: Workshop on "How to Build Your Revenue Factory" What are the SaaS companies who are thriving right now doing, in order to put ‘Growth At All Costs’ in the rearview mirror? Join 🐶 Jacco van der Kooij and your fellow SaaS leader peers to learn how to transform your GTM into a cost-efficient powerhouse. Ideal for CEOs, CFOs/FP&A, CROs, and GTM professionals. Register with the link in the first comment.

SaaS Metrics Palooza from Benchmarkit has quickly become a can't miss annual event. If you're a CFO, aspiring CFO, or GTM / RevOps leader, check out the impressive lineup of speakers and sessions next Tues 10/8 - Weds 10/9. During my session on Wednesday, 10/9, I'll be talking to folks who know what their SaaS metrics are...but who want to improve their operating performance so those SaaS metrics look better six months from now! Hope to see you there!

As a PMM in SaaS for several years now and having seen dozens of discussions on different platforms about the role, we definitely need to continue pushing towards role maturity and for more industry-wide alignment on how PMMs can supercharge growth. This article from McKinsey & Company helps. ✅ Article link in the comments. 👇 Thanks to Hattie the PMM for sharing!

New ConnectCPA Newsletter - Coming Soon! 🚀 We're excited to launch our new monthly newsletter packed with insights to help you grow your business! 🎉 Coming in our November issue, lessons learned from a decade of growth and the top KPIs every SaaS company should track, plus more valuable content you won't want to miss. 👉 Head here to subscribe: https://lnkd.in/grr8bVgj #BusinessGrowth #Newsletter #NewsletterLaunch #SaaS #Ecommerce #AccountingTips #Leadership

🎙️Have you ever wondered why the middle of the funnel often feels like the “forgotten child” in SaaS growth strategies? Our CRO, Rolly Keenan, breaks it all down. 👇 From the origins of Tegrita to real-world examples of driving revenue and engagement, this conversation covers everything SaaS leaders need to know about optimizing this crucial stage of the funnel. 🚀 What you’ll learn: ✅ Why the middle of the funnel is often neglected—but holds the key to unlocking growth. ✅ Proven techniques to optimize campaigns and maximize client engagement. ✅ Insights from our book, CMO to CRO, on aligning leadership roles to achieve revenue goals. ✅ How Tegrita’s research-based consulting is changing the game for SaaS companies. 🎧 Tune in to EP 20 of the #SAASGrowthPodcast here: https://lnkd.in/gAB3T5KX #MiddleOfTheFunnel #SaaSStrategy #CMOtoCRO #MarketingAndSalesAlignment

SaaS is decentralized within every organization, making it tricky to pinpoint who exactly owns it. But here's the truth: Everyone owns it! 🤝 That's why successful SaaS management requires a cross-collaborative effort between key players such as IT, Finance, and line of business leaders. It's a team sport, and Ben Pippenger is exploring how these crucial stakeholders come together to drive aligned business outcomes. Tune in now: https://lnkd.in/gNSxJT2X 🎧

Completed my revenue architecture certification with Susan Whittemore and the RevOps team! 🎓 Exciting insights gained about the SaaS revenue model and strategies to impact it. Ready to put these principles into practice. Excelsior! #RevenueArchitecture #SaaS #RevOps

No surprise here! Vertical SaaS and AI-Native companies are outperforming their horizontal peers across the board. Love to see it backed up with data from 800+ SaaS and AI companies in the 2024 SaaS Benchmarks Report by High Alpha & Paddle in partnership with Kyle Poyar. Be sure to check out both CJ Gustafson's and Kyle's excellent breakdowns + top 5 takeaways linked in the comments.

🚀 Join Ben Murray, The SaaS CFO, in an insightful webinar episode designed to empower the SaaS community! 🎙️ Ben teams up with Ryan Milligan and Graham Collins from Quotapath to unravel the complexities of crafting effective sales compensation plans. From transitioning to a sales-led motion to aligning comp plans with corporate goals, they cover it all. Get expert advice on setting OTE, pay mix, quotas, commission structures, and more. This is a must-watch for SaaS founders, executives, and sales leaders! 💡 Watch now for actionable insights and practical tips. https://lnkd.in/g52PNnZm #SaaS #SalesCompensation #SaaSLeadership #SaaSGrowth #SalesStrategy #QuotaPath #BenMurray #SalesLeadership #SaaSFounders #BusinessGrowth #SalesExcellence #SalesTeams #SaaSExperts #SalesOptimization #CompensationPlans #SalesGoals #SaaSCommunity #SalesWebinar #SalesConsultation #SaaSMetrics

I wrote about Customer Success initiatives at SaaS companies, read it on my Substack here: https://lnkd.in/eZxmTbiB "Thought Leadership Programs for SaaS Companies: The Critical Role of Human Touch in SaaS Success." This article draws inspiration from the remarkable insights shared by John Cutler and Richard Banfield regarding the invaluable role of Customer Success teams. Plus, I always share a piece of art I like.