Beer Institute’s Post

Did you miss this? In this @craftbeerbrew article, Paul Telford of Pittsburgh, PA embarked on brewing umqombothi, a traditional African beer, as part of a challenge. This unique brew, traditionally made with sorghum malt and maize meal, undergoes a five-day process involving sour mashing and natural fermentation. It results in a hazy, mildly fruity beer with a thick, almost chewy texture and a clean lactic sourness. Umqombothi holds cultural significance in southern Africa, where its brewing techniques are passed down through generations, often by women. Efforts to revive and innovate upon umqombothi highlight its potential appeal beyond traditional contexts, bridging cultural heritage with modern brewing practices. Learn more about the history of this little known beverage at the link below! #fermlyknow #knowyourbeer #knowyourcraft #craftbeer #beerscience #brewingscience #didyoumissthis

Exciting news! Celebrate Oregon Beer now has a website. Let me tell you a bit about it, but keep reading for information about how you can help us spread the word. On the website you’ll find information about the state’s brewing heritage, breweries (including region-by-region travel guides), the state’s unique hop region and characteristic varieties, and info about our amazing fresh hop beer and season. We have a searchable, sortable database of all Oregon’s breweries and taprooms (though the full information for each brewery is not fully completed) as well as a map so you’re never far away from a tasty pint. You can also find information about the nonprofit and all our our initial Founders Circle supporters who helped make it all happen. You can help by visiting the website and looking around. If you like what you see, share a link with your friends and/or post a link on social media. Incoming links optimize those search algorithms so people can find it. While you're there, sign up for our (free!) newsletter. It will be rich with news, upcoming events, and contain links to new content on the website. Please have a look and help spread the word!

Another from Charnwood brewery Blue Fox Golden beer ABV:4.2% Described as follows by the brewery; 'A refreshing golden beer. American Mosaic hops give a wonderful tropical fruit and blueberry aroma and finish.' Really refreshing, especially pints 1 and 2. I could taste a hint of blueberries in the background as described. Served on draught unlike Salvation. It's overall a good, slightly fruity session beer, but personally for me I wouldn't want more than 2 or 3. Nevertheless, a worthwhile creation that most Golden beer drinkers would love. 3.5/5 Join the beer review bible Facebook group and contribute below 👇 https://lnkd.in/eQXsZB69

I’m Beerconomy’s futurist in the beer industry, specifically, the Craft Beer industry. So how does someone who’s role of a ’futurist’ effect or impact your future in beer or the entire beer industry overall? “On the first part of the journey I was looking at all the life There were plants and birds and rocks and things There was sand and hills and rings …” — the band ‘America’ As far as future impacts, there’s Faith Popcorn. Faith is a futurist, author, and founder and CEO of the marketing consulting firm — BrainReserve. Her worldwide acclaimed book, ‘The Popcorn Report: Faith Popcorn on the Future of Your Company, Your World, Your Life’, simply, changed my approach. Towards everything. For example, Faith advocated these notions: ▶️ She coined terms like "cocooning" ("the impulse to stay inside when the outside gets too tough and scary", such as turning a home into a nest) ▶️ The demand for exercising "brain fitness", possibly manifesting itself in "brain trainers.” It happened. This was — and still is — huge. Heck, why do you think I had avocado and eggs on whole grain toast for breakfast? ▶️ Also, she said that "second hand nostalgia" would become a trend. It’s been — still is — booming for way more than two decades. And it’s still on rocket-ship like trajectory. With all of that … Morning has broken in America on Monday, April 29th. Are you in control of YOUR future — today, this week, next month, the balance of this year, as you springboard into 2025, and the balance or the decade? It’s not a rhetorical question. I’ll guarantee this: In three years, most will echo this, “What was I thinking?” I merely lead a horse to water. I cannot make it drink. Your future is now. And it starts today. “You see, I’ve been through the desert on a horse with no name It felt good to be out of the rain In the desert you can't remember your name 'Cause there ain't no one for to give you no pain …” — the band ‘America’ Source: Beerconomy #FutureTrends #FaithPopcorn #BrainReserve #ConsumerBehavior #BrandAwareness #EmergingTrends #BusinessIntelligence #ArtificialIntelligence #AI #DeepLearning #Beer #CraftBeer #NonAlcoholicBeer #Cider Slàinte☘️! ✦✦✦ Stephen Carter King Chief of Growth and Marketing and Strategy and ‘The Beerconomist’ + CEO of Beerconomy ✦ Market Analyst ✦ Speaker ✦ Futurist & Author ✦ with beer market trends, insights, data and forecasts Publisher: The Beerconomist

The craft beer world is filled with passionate opinions — and nowhere more so than among those who wield notebooks and pens. Ask any three beer writers to name the country’s single best brewery, and you’re likely to get over a dozen well-argued responses, from the totally obvious to the truly arcane. For this year’s annual survey, we asked 30 beer pros of various stripes — #beer writers, educators, historians, community leaders, authors, and just one cartoonist — to name the best breweries in the country right now. Their choices run the gamut, from long-term favorites to hot new arrivals, from high-volume producers to neighborhood taprooms. Read Evan Rail's report on The 30 Best Breweries in the Country Right Now, According to Beer Pros: https://lnkd.in/eEppgYZa

Hey Folks, I would like to explore today's craft beer revolution as consumers embrace non-traditional brews! This article examines the expanding taste preferences reshaping the industry and how this innovative approach guides breweries and beer enthusiasts through this dynamic landscape. Dive into the world of unique, diverse flavors with us! Enjoy!!

🥤 Curious about the history of root beer? 🥤 Dive into the fascinating story behind this iconic drink! From its origins to modern-day favorites, learn all about root beer in our blog. Read more: 👉 https://bit.ly/3FumZhi #RootBeerHistory #IconicDrink #RootBeerOrigins

"Brewing beer is an art that blends science, creativity, and craftsmanship. From selecting the finest ingredients to mastering fermentation techniques, every batch tells a unique story. As a brewer, I'm passionate about pushing the boundaries of flavor, fostering community, and sharing the joy of a well-crafted pint. Cheers to the endless possibilities in the world of brewing! #CraftBeer #Brewing #BeerCommunity"

The famous ancient Code of Hammurabi stated that bartenders who watered down beer would be executed … … as the daily beer ration to all citizens of ancient Babylon was essential to all. The code also stated that short pouring a customer was punishable by death. Yes, death. The Code of Hammurabi ordered beer was that important to the lives of all citizens of ancient Babylon. The Code of Hammurabi classified beer into 20 different categories, with eight of them required to be made entirely from barley. The importance of beer is recorded in one of the VERY first recorded laws. In ancient Egypt, beer was essential for laborers, like those building the pyramids of Giza: its laborers were provided with a daily ration of over 10 pints of the delicious brew. Despite traditional belief, it was not slaves but a paid labor force that built some of the most iconic structures in world history. Beer, fueled that labor. In ancient Babylon, almost all tavern-keepers (not to mention brewers, generally) were women. Yes, you read that correctly. Men hunted and made war; women grew food and made beer. And second, “shall be… thrown into the water” does not mean that the offending tavern-keeper was merely tossed in the nearest river and left to sputter. Oh no. It meant that the guilty party was thrown into the nearest river and held there until “she” stopped sputtering. You see, most tavern-keepers and barkeeps (bartenders) were women. Hence, we’ve come a long way, baby. That is … in most societies 🤓 “You’ve come a long way, baby.” — famous Virginia Slims cigarette Ad *‘You've Come a Long Way, Baby’ is the name of the second album of the electronic musician Fatboy Slim, released in 1998* Source: The Beerconomist #ConsumerBehavior #EmergingTrends #BrandAwareness #BusinessIntelligence #Microbreweries #Pubs #Taprooms #Brewpubs #Beer #CraftBeer #NonAlcoholicBeer #Cider #RTD ✦✦✦ Stephen Carter King Chief of Growth and Marketing and Strategy • Beer Market Analyst • Beerconomy & Co. CEO • Thought Catalyst • Sherpa • Advisor • Speaker sharing beer market trends, insights, forecasts, and news via The Beerconomist

Beer is the world’s most consumed drink, after water and tea, on our 3rd rock from the sun. The Beerconomist is beer’s news network keenly focused on the stirring impact of the worldwide international beer market — with emphasis on American craft beer — that stays focused on the world’s best beers, sharing of beer’s news, stories, it’s present, it’s future, and it’s history. We report on brewers and breweries, taprooms, brewpubs, taverns and pubs, along with festivals, trade shows, conferences, and other important events and gatherings, highlighting the agriculture, production, packaging, marketing and sales, distribution, wholesaling and retailing, culture, sustainability, and of course — economics and finance for owners, investors and stake owners — and importantly: employees, staff and suppliers. We strive to keep you up-to-date with the latest news, data, trends, and compelling stories from the beer trade, along with those who build, drive and support — as it’s a truly unique, exciting and valuable worldwide business industry sector! Currently, we’re published in thrice-weekly proprietary newsletter to our clients —by this fall, we’ll be on the web for all. We sincerely hope you’ll join us! Our mission … “To inform all in the beer trade making decisions to bolster their business and to help them make relevant, sound, aggressive yet practical growth decisions about their business and their future.” Because … “Beer, it’s the best damn drink in the world.” — Jack Nicholson Source: The Beerconomist #Beer #CraftBeer #NonAlcoholicBeer #Cider #Microbreweries #Taprooms #Brewpubs #Taverns #ConsumerBehavior #BrandAwareness #EmergingTrends #BusinessIntelligence Cheers🍺! ✦✦✦ Stephen Carter King Chief of Growth and Marketing and Strategy + CEO of Beerconomy 🍻 Beer Market Analyst with beer market trends, insights, data and forecasts • Advisor • Sherpa • Thought Catalyst • Speaker • Publisher of The Beerconomist ☘️