Because of Marketing’s Post

You’re lying to yourself if you think throwing up a standard A/B test on your pop-up and Welcome Series flows are “optimizing” them. It’s not. I’ve talked to hundreds of DTC brands over the past couple of years, and the amount of them that haven’t even considered putting actual resources behind testing them baffles me. Time and time again, I’d hear “Oh yeah I’ll get back to it. It’s on my to do list”. I don’t get it. These levers can drive as little as 15% to as much as 50% of your brand’s revenue. Plus, it isn’t even a huge lift. There are so many tools that can track and report different tests’ efficacies for you. There’s really no excuse. I just want to see DTC brands win. That’s all. What else do you feel DTC brands neglect?

Part 2 is here! 🎉 2025 has arrived, and if you’re still relying solely on Meta ads, you’re not reaching Gen Z. Here are 6 more tactics to win over Gen Z (and their wallets) today ⏬ 1. 🤳 𝗖𝘂𝘀𝘁𝗼𝗺, 𝗽𝗲𝗿𝘀𝗼𝗻𝗮𝗹, 𝘀𝗵𝗮𝗿𝗲𝗮𝗯𝗹𝗲 – Let guests customize products, save their creations, and even name them. It’s all about standing out. Swig was early to this trend. 2. 💎 𝗥𝗲𝗶𝗺𝗮𝗴𝗶𝗻𝗲 𝗹𝗼𝘆𝗮𝗹𝘁𝘆 𝗽𝗿𝗼𝗴𝗿𝗮𝗺𝘀 – Forget digital punch cards. Offer access to events, the ability to co-create a menu item, or limited edition merch. Basically, what Gen Z *actually* wants. 3. 🤪 𝗗𝗼𝗻'𝘁 𝗯𝗲 𝗮𝗳𝗿𝗮𝗶𝗱 𝘁𝗼 𝗴𝗲𝘁 𝘂𝗻𝗵𝗶𝗻𝗴𝗲𝗱 –  If it gets the people talking then it may be the right move: Taco Bell's Baja Blast Gelato was an amazing example of earned media. 4. 💸 𝗟𝗲𝗮𝗱 𝘄𝗶𝘁𝗵 𝘃𝗮𝗹𝘂𝗲 𝗮𝗻𝗱 𝘁𝗵𝗲 𝘂𝗽𝘀𝗲𝗹𝗹 happens naturally – see the the Applebee's Dollarita's 93% add-on rate. 5. ⏳ 𝗟𝗧𝗢𝘀 𝗻𝗲𝗲𝗱 𝘁𝗼 𝗺𝗼𝘃𝗲 𝗳𝗮𝘀𝘁 –  It only took 1 month for Jimmy John's to launch the Picklewich, gain momentum, and retire it. That's the new playbook. 6. 👀 𝗔𝗱𝘀 𝗮𝗿𝗲 𝗼𝘂𝘁, 𝗿𝗲𝘄𝗮𝗿𝗱𝘀 𝗮𝗿𝗲 𝗶𝗻 – That's why we built Claim and why we help the best brands in F&B grow with Gen Z, risk-free. Want to know how your food and beverage brand is doing with Gen Z? Comment "Vibe Check" below and I'll DM you your brand's penetration rate with Gen Z on Claim. -- P.S. 👋 I’m Luke, Head of Marketing & Partnerships at Claim. Follow me for more breakdowns of how Gen Z shops, and how we’re putting brands in front of their future top customers, one friend at a time.

With the holiday shopping rush in full swing, ecommerce brands have a major opportunity to maximize sales with cross-promotion. Cross-promotion can help you reach new audiences and drive additional engagement, not only through promoting across product lines to your own audience, but also by partnering with complementary brands or services to expand your reach. Here's a simple method to try: cross-promoting in a partner brand's newsletter for exposure to a customer base that might be interested in your products.

Independence Day offers a unique chance for businesses to stand out in a crowded marketplace. Knowing how to maximize sales during this time is essential to capture the attention of patriotic consumers eager to shop. By offering tailored promotions and engaging campaigns, brands can drive traffic and conversions. Brands that capitalize on this festive opportunity can not only increase their sales but also create lasting impressions in the minds of consumers. #cybez #ecommerce #ecommercemarketing #sales #festivesales #revenue

Dollar General predicts that consumer price sensitivity will continue through the rest of the year. What does that mean for your DTC brand? You need to: 1. Adjust Messaging: WHY should consumers spend their limited money with you? Is this the best price for quality on the market? Is stock limited? Why do they need this now vs. waiting a few more months? 2. Provide Value: Each social post, video, email, or SMS should provide value. With tight budgets, consumers don't want to read email after email pushing products. Create value that aligns with your ideal customer's lifestyle and send that messaging ahead of promos. The book Jab Jab Jab Right Hook by Gary Vaynerchuk explains this concept. 3. Don't Rely on Q4: Spending costs and influencer rates will increase during the holidays as usual, but we are also up against an election cycle in Q4 this year. Don't wait until BFCM to hit your sales goals—follow Revolve's playbook and direct your marketing budget to a brand iniative outside of the holiday to stand out from competitors. What else do DTC brands need to do to maintain growth during hyper price sensitivity? #retailnews #DTCbrands #ecommercebrands

DTC brands, it's go time. Our Ultimate BFCM Checklist is here and it's non-negotiable for success! 🚨 But first, here's your roadmap to BFCM 2024 domination: TODAY: - Choose impactful, easy-to-communicate promotions - Plan standout Black Friday collections OCTOBER: - Build your BFCM content calendar - Strategically plan campaign dates - Set early access, start/end dates - Create daily content highlights LATE OCTOBER/EARLY NOVEMBER: - Ready all content for BFCM and Christmas campaigns - Set up customer segments and exclusions in your ESP NOVEMBER: - Run thorough QA - Schedule campaigns - Activate or deactivate flows and lead magnets What stage are you at in your BFCM prep? Let's optimize your strategy together. 👉 Comment "BFCM", like, and follow me to receive our Ultimate BFCM Checklist. The brands that win BFCM are the ones executing NOW.

Discover the Ultimate Guide to Product Discovery! Explore the top ways shoppers are finding your products—from social media and proactive searches to in-store activations and word-of-mouth recommendations. Brands and retailers must optimize product content across all channels to meet shopper needs from discovery to purchase. Read the full article here: https://ow.ly/kJ6m30sEJsC #ProductDiscovery #ShopperInsights #RetailTech #DigitalMarketing #EcommerceTips #ContentOptimization #RetailStrategy #CustomerJourney #OmnichannelMarketing #RetailTrends

What happens when brands truly listen to their communities? During my recent Expert Session with Marilyn Repp, we explored a brilliant case study from Deichmann, one of Europe’s largest shoe retailers. It’s a story about the power of social listening and how it transformed an online interaction into a viral product launch. Deichmann’s TikTok community—primarily young and engaged—started asking for sneakers with Paw Patrol motifs for adults. The retailer noticed, listened, and acted. A few months later, they released a limited edition of 1,000 pairs. The result? Sold out in 10 minutes and massive buzz across their channels. This isn’t just a lesson for B2C brands. It’s a wake-up call for B2B organizations too. Communities—whether on TikTok, LinkedIn, or within curated groups—are becoming essential for building connections, innovation, and growth. The same principle applies: listen, engage, act. At EVOLVE Commerce Club, we’re building a global community of senior commerce professionals, creating a space where real conversations lead to real opportunities. If you want to join a community that thrives on collaboration and the exchange of ideas, let’s connect. It’s time to EVOLVE. #community #evolve #digitalcommerce #B2B

🚀 Excited to share a fun take on the buyer journey for Consumer Packaged Goods (CPG)! Understanding how consumers think can make all the difference in marketing. Here’s a lighthearted look at the process: 🎯 1. I Need This! – You realize you need a snack or treat. 🛍️ 🔍 2. Time to Browse – You scroll through Insta, TikTok, or hit the store. 📱👀 💡 3. Found My Favorite! – You spot something cool, quickly evaluate, and grab it! 🛒✨ 💸 4. Sold! – You hit buy now or snag it in-store—easy peasy! 💳💥 💬 5. Tell Everyone! – If you love it, you share it with friends and add it to your must-buy list! 🙌🏽🗣️ By putting the consumer experience front and center, we can craft marketing strategies that resonate. Let’s create engaging and effective CPG campaigns together! 💡💪 #Marketing #CPG #BuyerJourney #BrandIdentity #ConsumerInsights

As the buzz around Retail Media grows ever-louder, inventory is expanding at such a rate that your brand should already be testing version 2.0. This ecommerce upgrade combines two power players: Retail Media + Influencer-Produced Content (IPC). In testing with our own clients we’re already seeing new levels of success. Why? Because this dynamic duo unlocks access to audiences in active buying mode, moments from the buy button, triggering sales and building brand affinity by delivering recommendations from a trusted source.