AI has the power to gather, analyze, and utilize enormous volumes of individual customer data to achieve precision and scale in personalization–but it’s only about 10% of the secret sauce. The other 90% lies in the combination of data, experimentation, and talent that constantly activates and informs the intelligence behind personalization. ➡️ Read BCG X's Silvio Palumbo and BCG's David Edelman’s Harvard Business Review Essential article for more: https://bit.ly/441BcvN #AI #ArtificialIntelligence #Personalization
