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Congrats Sarah Adam on this incredible feature! Love that you prioritize viewership and couldn't agree more. In fact, all of our Crafted creators rates are programatically set based on that metric alone. Why? Speaking for myself here: - Influencer marketing is becoming more and more akin to a media buy. - Standardizing rate methodology helps our customers achieve scale. - Standardizing projected outcome vs. what you're paying helps our customers run their budgets more efficiently and transparently. Will this evolve? Definitely. It's not hard to get viewership and engagement data from influencers. But what if we could analyze their ability to drive sales and set rates based on that? 👀 A topic I hope to geek out on with Sarah soon hahaha

Unlock the power of influence! Discover how partnering with influencers and micro-influencers can transform your marketing strategy in our latest blog post. View our blog here: https://lnkd.in/gUAeDnjp

🚀 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗬𝗼𝘂𝗿 𝗕𝗿𝗮𝗻𝗱'𝘀 𝗜𝗺𝗽𝗮𝗰𝘁 𝘄𝗶𝘁𝗵 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗜𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲𝗿𝘀! 🎯 Choosing the right influencers can make all the difference in your marketing success. Our latest guide dives into strategies for selecting influencers who truly align with your brand's values and goals. Don't leave your campaign to chance—discover the key to impactful influencer partnerships. Read more here: https://lnkd.in/dsCcCZYJ #InfluencerMarketing #DigitalMarketing #BrandStrategy #MarketingTips #ProdNovate

When we search for new influencers, these two factors are the most important to us: 1. Relevance of Influencer's title/profession and their content to our product 2. Number of views on their past few videos Sure, we look at many other factors however these two are a deal maker or breaker as far as we're concerned. Number of followers, on the other hand, will not be the deciding factor for us although it an indicator to help us classify our influencers. Of course, brands are different and so are their criteria when choosing influencers. Read more about it in Kristen Bousquet's recent Forbes article. Thanks so much for the mention Kristen! #influencermarketing

 Discover the POWER of influencers in driving sales! With their huge social media following, their recommendations are like gold! Boost your brand loyalty now! Comment below with your thoughts! #InfluencerMarketing #BrandLoyalty https://lnkd.in/e5RTsKXs

Influencers or Advocates? Is there a difference between the two? The answer is yes, and more and more brands are seeing value in investing time, and potentially budget with brand advocates alongside or instead of influencers. How do they differ? How are they the same? This recent article looks at how both work to deliver their marketing results: https://lnkd.in/gnNSbUrS #PR #Insight #Influencer #Advocate

Macro to Micro: The Best Influencers For Your Business

How to Find the Right Influencers for Your Brand

 Excited to share how I skyrocketed my brand using influencers! Learn the secrets behind boosting visibility and credibility. Ready to take your brand to the next level? Let's dive in together! #InfluencerMarketing #BrandSuccess Don't forget to comment your thoughts below! https://lnkd.in/eidZKu5s

Ever doubted the effectiveness of influencer marketing? It’s all about doing it the right way! When you partner with the right influencers, you're not just promoting a product, you're associating your brand with positive qualities. Influencers who embody your brand values can elevate your reputation and establish you as a leader in your industry. Carefully curated partnerships create a halo effect, reflecting the influencer's positive image onto your brand. And here's some piece of advice: https://casthr.co/l/3s Who would you want your brand to be seen alongside? Build your reputation with strategic influencer marketing.