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Breaking: UK regulators have issued new antitrust charges in the ad exchange market, potentially signaling a shift in digital advertising dynamics. At Enterprise Template, we're committed to staying ahead of industry changes and providing cutting-edge AI solutions for our clients. What are your thoughts on maintaining fair competition in the digital ad space? Let's discuss the potential impacts on businesses and marketing strategies. #AdTechInnovation #DigitalMarketingFuture #CompetitiveAdvertising #AdTechInnovation,#DigitalMarketingFuture,#CompetitiveAdvertising

The programmatic advertising landscape is undergoing a dramatic shift… With Google phasing out third-party tracking cookies from Chrome, driven by evolving data privacy laws and consumer preferences, the industry is at a crossroads. AI is emerging as a pivotal force, empowering marketers to automate ad buying processes and deliver personalised campaigns. However, sustainability concerns loom large, with programmatic advertising generating substantial carbon emissions. Join us in our latest blog as we navigate these transformative trends shaping the future of advertising. Stay informed, stay ahead. [https://lnkd.in/gT2QC6Nn] #programmaticadvertising #ads #advertising #advertisers #marketing #digitalmarketing #markets #publishers #telcos

As marketers, we understand the importance of accurate metrics in making informed decisions. However, when platforms manipulate data, it undermines trust and fairness and hence the requirement of a reliable independent measurement providers. #Transparency #Accountability #MarketingMetrics

Now the election dust is settling, experts are questioning whether Trump will dial back some of Biden's antitrust policies, including the bid to break up Google over monopolistic practices. But let's imagine for a moment that a breakup does happen – what impact would this have on adtech, cookie deprecation and the Privacy Sandbox? It’s just one of the topics Novatiq considers in this month's Spotlight. https://lnkd.in/eF4yqDNb  #TelcoVerifiedIDs #marketing #CX #digitaladvertising #personalisation #datadrivenmarketing #adtech #cookies 

In a highly divisive US election year and with AI being used to generate mis- and disinformation at an unprecedented scale, it's critical that nonpolitical advertisers dial up their placement control to protect brand safety. Check out our latest blog on navigating this environment 👇 #DigitalAdvertising #Adtech

What’s hot in the ad tech world? Our new POV written by Daniel Winter, MBA focuses on the top 5 trends you should be focusing on. From GenAI (of course!) to privacy to cutting the cord, this POV offers a debriefing on the ad tech trends marketers today must know. https://lnkd.in/e_N6uVxE 

What’s driving programmatic advertising’s evolution in Europe? Our recently published 2024 Attitudes to Programmatic Advertising Report dives into the trends, opportunities, and challenges shaping a €96.9B market. Key takeaways: ➡️ CTV & Retail Media are leading new growth strategies, with 40% of advertisers buying CTV programmatically. ➡️ AI is a game-changer, cited by 36% as a key driver for 2024. ➡️ Sustainability is gaining traction but still faces alignment challenges. Learn how transparency, data innovation, and smarter strategies are addressing challenges like media quality, privacy, and sustainability: https://lnkd.in/dWwsfMYN

Everyone’s watching the DOJ’s dual antitrust cases against Google, but are these lawsuits missing the point? 🤔 AI-driven search, CTV, and voice assistants are already reshaping the digital ad world—and Google’s grip on search and advertising might not be as strong as we think. Mike Seiman, CEO of Digital Remedy, dives deep into the key trends that could dethrone Google and why industry leaders need to prepare for a future beyond the search giant.

Let's engage minds, not just 'eyeballs'. My monthly column in The Media Leader UK previews the next stage of the 'Advertising: Who Cares?' movement. There is an awful lot of great thinking in our industry but it is not stopping the relentless slide towards a first-party data-led approach (powered by AI) that leads to a 'chuck it out there' approach. 'Spray and pray' seems to be the industry's default mode these days. Advertising in all channels is improved by intelligent creative and media thinking, based on insights, not just what the data may or may not tell us, especially when so much of it is unreliable and there is so much distortion through fraud etc. With so much 'crap' thrown out there (as described by our panel of young people), being distinctive and selective is the only way to stand out. The answer? Be more Madison Avenue, less Silicon Valley, and use intelligent creativity through the advertising process to influence people, not just reach them. And make the ad industry a better place to be. How? More on this soon, but we're testing our approach with our supporters next week, so if you're interested in expressing a view, join us on our link in comments below.

Staying ahead of trends and investing in data-driven strategies can lead to incredible campaigns. There’s still untapped potential for advertisers to reach more customers and boost their ROI by doing so. Are you maximizing your marketing efforts? JSB Media can make this an easy yes for you! Let's work together. #Marketing #Advertising #Growth