Bambu’s Post

Name: Bambu on LinkedIn: #googleads #digitalmarketinginsights #adstrategies
Uploaded: 2024-12-08T09:30:01.464Z
Duration: 1 min 27 s
Channel: Bambu
Description: Don't let spam leads burn through your Google Ads budget. Here are steps you can do with your Search Partners to help fix this issue. #GoogleAds #DigitalMarketingInsights #AdStrategies

Bambu

3,282 followers

Don't let spam leads burn through your Google Ads budget. Here are steps you can do with your Search Partners to help fix this issue. #GoogleAds #DigitalMarketingInsights #AdStrategies

Transcript

Common question I get all the time lately is why have my Google Ads campaigns been flooded with spam leads? Recently I discovered that one of my clients campaigns was allocating over 50% of its budget to Google Search Partners. This led to a surge in spam leads, raising serious concerns about the value of these placements. So what exactly is Google Search Partners? There are network of websites and apps where Google places ads to extend your reach beyond its own search engine. While this sounds beneficial, the reality can be quite different, especially from what we've seen lately. The quality of traffic from these partners often falls short, leading to issues just like spam leads. We've been seeing a growing trend where Google search partners contribute to fraudulent traffic, misleading advertisers, and wasting valuable budget on low quality leads. This is a significant concern, especially for smaller businesses who have a finite amount of budget to allocate to platform like Google. To tackle this problem, you need to consider these steps. First, disable your Google search partners in your campaign settings to focus your budget or more reliable traffic sources. Second, set up a separate campaign. Search Partners. This gives you better control for monitoring your spending. My recommendation is only allocate around 5% of your total budget to Google Search Partners. And lastly, regularly review and adjust your bids based on performance data to refine your targeting strategy and enhance lead quality. Get consistent feedback from your CRM and the actual leads that are coming through. So taking these proactive steps I just mentioned can help you reduce spam leads and make the most of your Google Ads budget.

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