BAGEL MARKETING’s Post

For overseas companies trying to tap China's market, one thing of marketing must be ketp in mind: China has a centraliezed socia media environment just like the government. The central point in social media in China is Wechat. Wechat has dorminated the social media presence in China. Nearly every Chinese would use Wechat. Companies have no choice but to operate a Wechat account. Chinese companies usually regard Wechat account as their second official site besides their company website. Websites are being marginalized by the social media platforms. Some of the young start-ups would create a Wecha account,which is free, as their only official site to public, rather than build a website, which is expansive and time-consuming. After creating a Wechat account, companies do have a few different social platforms to choose from according to their industry category. For example, if a company is selling retail goods to yourng consumers, opening a Xiao Hong Shu(China's version of Instagram) account is highly recommended. Some of the B2B companies also select Zhi Hu （China's version of Quora) as a way to publish their serious technical or professinal knowledge to influence potential consumers with good education background. 话题标签 #landelion 话题标签 #socialmediamarketing 话题标签 #socialmedia 话题标签 #landelioncommunications 话题标签 #chinamarket Welcome to reach out to me if you happen to lead your marketing team into China market.

Since 2014, I've been working across Western and Chinese social media channels. During this time I've noticed many algorithm and feature innovations now originate from China. With over 1.03 billion social media users in 2023, Chinese platforms like WeChat, TikTok (Douyin), and Weibo are pioneering advanced features and AI-driven algorithms. Their massive user base creates a dynamic environment where platforms constantly evolve to meet diverse needs, making it crucial to understand and experiment with Chinese apps to stay ahead of future digital trends in the US and Europe. For anyone interested in the future of digital trends, especially in the US and Europe, keeping an eye on Chinese innovations is essential. These platforms often set the pace for what’s next in social media, from short-form video content to comprehensive super-app functionalities. Exploring the Chinese social media landscape not only provides insights into a significant market but also offers a glimpse into the future of global digital interactions. #digitalmarketing #digitalinnovation #china

🎯 Navigating the Complex China Social Media Landscape 📚   As businesses look to expand their reach in the Chinese market, understanding the unique communication funnel of owned social media platforms is crucial.   Our latest sharing provides a concise overview of the key players:   🌟 WeChat: The central hub of China's communication funnel, offering a comprehensive, closed-loop ecosystem for customer engagement. 📖 Zhihu: China's leading Q&A platform, catering to an influential user base of white-collar professionals and industry elites. 📣 Weibo: A dynamic open platform for official brand promotion, real-time customer discussions, and thought leadership amplification. 📺 Bilibili: China's vibrant video community, known for its high engagement, quality content curation, and focus on technical/niche topics.   By strategically leveraging these owned social media channels, you can optimize your reach, engagement, and success in the evolving Chinese digital landscape.   #ChinaSocialMedia #DigitalMarketing #B2BMarketing #SocialMediaStrategy

Social Media and Cultural Exposure: Bridging Global Divides 🌍📱 Explore how social media is reshaping cultural exposure by allowing people to connect with diverse cultures, ideas, and experiences. From global trends to local movements, discover how platforms are fostering cross-cultural understanding and influencing societal norms. #SocialMedia #CulturalExposure #GlobalConnection #CulturalUnderstanding #DigitalEra #SocialImpact https://lnkd.in/e-SyiB8T

#KIKItalk #whatisrealChina If you wanna get a handle on the Chinese market, you gotta know about the major social media platforms in China. In mainland China, there’s a whole ecosystem of local apps that cover pretty much everything you need in life—from eating and dressing to living and having fun. 1. **WeChat** 🧾   WeChat is the biggie in China—like, everyone’s on it. With almost 1.4 billion users, it’s a one-stop shop for socializing, payments, and services. You can share updates, read news through official accounts, and handle all kinds of daily tasks. 2. **Xiaohongshu ** 📖   Xiaohongshu is all about lifestyle, beauty, fashion, and travel. It’s got over 350 million users, mainly young women, especially those born in the ’90s and 2000s. If you’re into beauty tips, fashion, or food, this is the place to be. 3. **Douyin** 🎵   Douyin is the hottest short video app in China right now, with over 1 billion users. It’s packed with all kinds of content—funny videos, dance challenges, food shares, and life hacks. Lots of creators and brands are jumping on board to promote themselves or their products. 4. **Weibo** 🐦   Think of Weibo like Twitter. It’s where you get the scoop on trending topics and celebrity gossip in China. It’s also a key spot for brands and businesses to do their marketing. Knowing the ins and outs of these platforms will help you hit the ground running in China. If you’re aiming for the Chinese market, getting familiar with these social media giants is a must! #Chinesemarket #socialmedia #socialmediaplatform #socialmediastrategy #brand

🌏 Have you ever thought about China’s digital world? 🌏 At the #1BillionSummit, Jaeyoon Ko and Andrew Spalter will unveil proven strategies that can help creators and brands tap into one of the largest and most exciting digital markets in the world. 📲 China's digital landscape is unique, fast-moving, and filled with opportunities, but navigating it requires deep understanding and the right approach. Whether you're looking to expand your brand’s reach, connect with new audiences, or explore innovative ways to engage with consumers, this session will provide the insights you need to succeed. Don’t miss out on learning how to unlock the potential of China’s digital ecosystem for your brand and creative endeavors! 🚀 #ContentForGood

Discovering Social Media Miscommunicatins Across Cultures and Generations: Try this Excercise: #socialmedia #interculturalmiscommunications #intergenerationalmiscommunications What are your preferred social media platforms and why have you chosen them? In what respects have they facilitated and or created miscommunications for you across cultures and or across generations within your own culture? Compare how you use social media with individuals from at least three different regions of the world. Compare how you use social media to communicate with someone from a much younger or older generation. What are some of the similarities and differences you have discovered? What are some specific examples of the benefits as well as the dangers of instantaneous communication using social media in a globalizing world? Excerpted from Intercultural Activities and Exercises from https://lnkd.in/gTtzj4S

Engaging with your local Ethnic Communities Planning to work with local ethnic communities to assess your products?  See if you can find an ally early on.  Each community requires a slightly different communication approach to find your customers. Is there a community newspaper or newsletter? What is the central focus for the community? Who do they look to? That first crucial step is to find an ally or influencer.  You don’t have limitless opportunities to engage with a community.   It needs to be done with care and respect and by someone senior to convey that respect.  If this fails, you have lost access to the community.   Then you need to engage with the community to find your prospective customers.  They need a reason why they should do this.  What is in it for them?  What is the benefit to the community? The incentive to participate may not be personal but a community incentive. If you take an outside view, participating in research is a strange experience even in our own culture.  For ethnic consumers living in a foreign culture, it must seem extraordinary. A translator can often be your ally reassuring customers and even ensuring they come safely to a central venue.  Allowing friends to take part adds extra reassurance. What are your experiences? #marketresearch #export #consumerinsights

📅 In this digital era, making a mark on Weibo requires more than just random posts. It demands a strategy, a vision, and most importantly, a meticulously planned content calendar. 🌟 Discover the secrets to timing, cultural relevance, and engagement that can transform your Weibo presence. From leveraging China's vibrant festivals to analyzing performance metrics for continuous improvement, our guide covers it all: https://lnkd.in/djEGHTEi 💡 Let's craft your winning strategy together! ✨ #Weibo #ContentStrategy #DigitalMarketing #SocialMediaSuccess #DigitalCrew