B2Lead’s Post

At Molson Coors Beverage Company we have long believed in moving at the speed of culture and building brands and ideas people actually care about. And we love creativity - but we especially love it when it sells beer. Said differently - we love creative effectiveness. Recently we’ve better defined what creative effectiveness means to us so we can build our marketing gut - we call it MUSCLE (because marketers love acronyms;). In short it’s work that’s magnetic, unexpected, simple, crafted brilliantly, connected to a long-term platform and captures the essence of the brand. We love this recent example from Coors Light as it shows how a simple idea - executed and crafted brilliantly - can make our fans smile. And most important it’s a creative idea that people actually give a $hit about. This is what we call high-achieving 💪💪 A huge thank you to our awesome partners at Rethink for raising the bar and embracing the journey we are on together. And an another huge thank you to the incredible team led by Eric Kouri Marcelo Pascoa Jeanene Miniaci Saron Strait Allie M. Jarrett Crenshaw Madison Ripich Maya McDonald Brian Miller Maggie Miller Aaron Starkman Mike Dubrick Xavier Blais Marie Lunny Samantha Miller Maggie Blaha Phaedon and many more.