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Exploring the power of ideas. Welcome to Maurizio Ribotti's weekly curated view of where innovation is happening in marketing today, why it matters, and how it is transforming modern business. With infinite curiosity. Stay in the loop, subscribe on b-f-t-m / DRUMROLL. 356 HOSPITALITY, Italy In the house. 355 RETAIL, China Wintry respite. 354 TRANSPORTATIONS, United States Immersive experience. 353 CULTURE, Worldwide Coffee please. 352 ARCHITECTURE, China Transformative heritage. 👉 More content on our website, please subscribe to the weekly newsletter, link to the featured news is in the first comment below. - - - More about this topics follow #MaurizioRibotti #DRUMROLL #news #innovationmarketing #modernbusiness #luxury #lifestyle b-f-t-m / innovation marketing firm - - - All rights and credits are reserved to the respective owner(s). Contact us to add you as a reference or content removal.

"𝐏𝐫𝐨𝐝𝐮𝐜𝐞 𝐋𝐞𝐬𝐬 𝐭𝐨 𝐏𝐫𝐨𝐝𝐮𝐜𝐞 𝐁𝐞𝐭𝐭𝐞𝐫: 𝐃𝐢𝐬𝐜𝐨𝐯𝐞𝐫 𝐎𝐮𝐫 𝐒𝐞𝐜𝐫𝐞𝐭 𝐟𝐨𝐫 𝐒𝐮𝐬𝐭𝐚𝐢𝐧𝐚𝐛𝐥𝐞 𝐄𝐱𝐡𝐢𝐛𝐢𝐭𝐢𝐨𝐧𝐬." At Duo, we believe that a total commitment to functionality is the key to a decarbonized economy. That’s why we offer the option to rent many of our solutions, with visual customization tailored to your needs. No more single-use booths! This approach provides you with cost savings and sustainability, without the heavy initial investment. Additionally, the reuse of our aluminum frames, designed for an infinite lifespan, embodies our concrete action towards sustainability. Produce less to produce better: that's our commitment at Duo. 🌿 How does your company incorporate rental and reuse into its exhibition strategy? Share your ideas with us! #Duo #StandingWithYou #Rental #DoMoreWithLess #CSR #Exhibition

First Look! Struggling to stand out at events? You’re not alone. Meet our giant inflatable bottle with a waving arm. Here’s how it transforms your presence: 1. Huge presence: ↳ instantly catches eyes. 2. Wavy motion ↳ keeps attention flowing. 3. Custom design ↳ perfectly matches your brand. 4. Easy setup ↳ inflate and go! Imagine your booth buzzing. → visitors flock in. Connections grow. → no more being invisible. This inflatable bottle is your ticket to unforgettable events. Ready to shine? DM me if you looking to elevate your brand at your next event. #branding #sustainability #events #inflatables

Nothing says “Look at me!” like a giant, waving bottle 👋🏽 Struggling to stand out at events? You’re not alone. Meet our giant inflatable bottle with a waving arm. Here’s how it transforms your presence: 1. Huge presence: ↳ instantly catches eyes. 2. Wavy motion ↳ keeps attention flowing. 3. Custom design ↳ perfectly matches your brand. 4. Easy setup ↳ inflate and go! Imagine your booth buzzing. → visitors flock in. Connections grow. → no more being invisible. This inflatable bottle is your ticket to unforgettable events. Ready to shine? DM me if you looking to elevate your brand at your next event. #branding #sustainability #events #inflatables

#business and society. Episode 2: expensive branding for creating a myth Looking back on several great buildings that were built to last, I realize that many were done with many controvercies about their funding, about their repeated delays, a too long payback period and being too resource devouring. Examples: the Eiffel tower that people wanted to dismount in 1890, year after its completion (because it was considered ugly looking) , the Elbphilarmonie in Hamburg (a wonderful piece of architecture with great acoustics) that took too long to be built and got too expensive, or even the major "green" changes in Paris to landmark the transition and now used during the Olympics, the urban changes in Barcelona for their Olympics, etc. Finally, many of these became more profitable than expected, returned money for longer than planned and eventually became a tourist attraction : they became a myth. And a myth is the strongest marketing brand one can create. So finally, mankind reacts with criticism before a great event or product is financed and then, once completed and once starting making money, it gets emblematic for the region for a long time ...

Those seemingly small details? They can make or break an experience. Take pride in the craftsmanship behind your attraction. Every thoughtful touch, from signage to staff interaction, contributes to the unforgettable memories you create. #meticulousmagic #guestcentricity #attractionsart #Quotes #Inspirational #AttractionProfessionals #AttractionManagement #Attractionsindustry #Innovation #Technology #tech #Attractions

Those seemingly small details? They can make or break an experience. Take pride in the craftsmanship behind your attraction. Every thoughtful touch, from signage to staff interaction, contributes to the unforgettable memories you create. #meticulousmagic #guestcentricity #attractionsart #Quotes #Inspirational #AttractionProfessionals #AttractionManagement #Attractionsindustry #Innovation #Technology #tech #Attractions

Business conversations no longer have to be boring! Vibrant colours & perfect lighting can elevate your brand, making it talk of the town. Here’s a glimpse of our recent launch event, where thoughtful decor transformed a corporate setting into an inspiring experience.🌸 Don’t miss out— book now to elevate your next event and make a lasting impression!✨ #corporate-events #influencerMarketing #BrandMarketing #LaunchEvent #BusinessConference #BusinessTrends #TeamMeet #CorporateDecor

𝗥𝗲𝗳𝗹𝗲𝗰𝘁𝗶𝗻𝗴 𝗼𝗻 𝗖𝗵𝗮𝗻𝗴𝗲 𝗮𝗻𝗱 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀 🌟 Flashback to 16 years ago: I was a frequent traveler to Vienna, the city of music and dreams. During those visits, I witnessed the birth of a new era as logo adorned the facade of a shiny new building – a symbol of innovation and growth at that time. 🔄 Fast forward to today: I am privileged to reside in this vibrant city, observing the metamorphosis of not just the skyline but also the very essence of a company. A new logo is poised to grace the headquarters, heralding a transformative journey ahead. 💼 As we stand on the cusp of these exciting times, I am reminded that change is the only constant in the corporate world. This new logo represents more than a visual identity; it encapsulates the spirit of evolution and the promise of future triumphs. 🚀 I am thrilled to be part of this momentous phase and can’t wait to see where this transformation takes us. Here’s to new beginnings and the endless possibilities that lie ahead! #ForwardForGood #EnergyTransition #Branding #Innovation #Vienna #Change #Sustainability #CircularEconomy #NewBeginnings #EnergyTransition

Starting today, we're rolling out a new way for you to experience events. With our pioneering, revolutionary new tech, you get: ✅ Cheaper than traditional events setup (Virtually zero-cost) ✅ Our IP - 'Wireless Think Feed' technology ✅ As many possibilities with decor and scale as your imagination permits! What do you think of Invisible Events? Let us know in the comments! . . . . . #gobeep #beepexperience #eventplanner #eventmanagement #eventprofs #eventdecor #invisibleevents #experientialmarketing #eventpros #eventmarketing #events2024 #events #eventfaqs #eventvenue #marketing #socialmedia #virtualevent #eventmanager #lifeofaneventmanager #eventmanagerblog #eventmemes #eventplanning #eventorganizer #eventdata #eventplanning #eventphotographer #eventstyling #AprilFool #AprilFoolsDay #Aprilfirst #AprilFoolsDay2024