B Lab UK’s Post

What happens when consumers in Australia spot the #BCorp logo? 🤔 In a recent report I commissioned with Australian women 18+ it stated that 81% of female consumers would choose a #certifiedBCorp product over competitors once they understood what BCorp meant. And the great news for CEO's, #Investors and Boards is that in Aus, 67% of #australianconsumers would be willing to pay more for products from companies that were BCorp certified. 🤑 🤑 With 18-39y.o driving this purchase behavior. Whilst short-term ROI isn't the measure, doing the right thing is. These states are promising for your future budgets. And B Lab's research shows this will only improve as more brands get on board and raise the awareness of BCorp in Australia. Are you on your journey to B Corp? Are you struggling to get your exec or Board over the line? I'd love to hear how you're journey is going. For more insights, please follow Katya Koch #leadership #Corperatestrategy #marketing

What happens when consumers spot the #BCorp logo? 🤔 According to our #BCorp Brand Awareness Report, seeing the #CertifiedBCorp logo on products influences consumer decisions in a big way. In a recent U.S. study from EcoFocus, 85% of consumers aware of B Corp Certification reported that it directly impacts their purchase choices. This trend is global: from Latin America to the UK, campaigns featuring the B Corp logo have boosted both brand awareness and sales, showing just how much consumers value brands dedicated to people and the planet. Discover how B Corp Certification is shaping the future of conscious consumerism in our full report: https://bit.ly/4ePmgae

Zillennials value brand loyalty, but 41% prioritize bargains. The PYMNTS report “Zillennials: What Drives Their Shopping Habits?” explores how retailers can balance competitive pricing with strong brand identity to win them over. https://hubs.ly/Q02Zyf9c0

Big day today. Interbrand's Best Global Brands report 2024 is live! For the past 25 years, we've been curating the top 100 brands based on Interbrand's brand valuation methodology. Alot has changed in those 25 years. Read our thoughts below, and stay tuned for market specific insights for brands from down under 🐨

Interbrand's Best Global Brands 2024 report has launched! Created using Interbrand's brand valuation methodology and 25 years of BGB data, we’ve curated the top 100 brands in the world along with case studies and a summation of the trends we’re seeing have the greatest impact on overall brand value.   Download the full insights here and stay tuned for market specific content as we apply our thinking to the brands down under https://lnkd.in/eVajtwD #BestGlobalBrands #BGB2024

🔍 Is Brand Loyalty Dying? Discover how rising prices and changing consumer behaviours are challenging traditional brand loyalty. Swipe through to learn how brands can adapt and thrive in this new landscape. 🌟 #BrandLoyalty #CustomerEngagement #RetailTrends #ConsumerBehavior

This service evaluates brand identity and market perception to align with Western consumer expectations. Services include brand identity development and market research, ensuring brands resonate well with consumers in target regions. #BrandIdentity #MarketResearch #ConsumerInsights #GlobalExpansion #WesternMarkets #RoyalHermesGroup

Earlier this week, I shared Week 7 of my series on FMI’s Power of Private Brands 2024 study. Here’s the question: Is your private brand strategy strong enough to keep shoppers loyal, or are they turning to competitors with better offerings? Listen now, then click through to dive into the article here: https://lnkd.in/g4_quVb6

Powerful brands are those that are immediately recognized by consumers. Developing Store Identity Guidelines ensures a strong brand presentation by leveraging the brand DNA. #StoreIdentity #BrandGuidelines #BrandStrategy #5starplusretaildesign

Developing a Strong Store Design Strategy 🛒💡 In today’s competitive market, a well-executed store design can make all the difference. Unfortunately, a weak store design strategy can hinder brand recognition and dilute a brand’s personality and DNA. When consumers step into your stores, they should instantly connect with your brand. Here’s why it matters: 1.    Brand Recognition: A strong store design ensures that customers recognize your brand immediately. From the layout to the signage, every element should reflect your brand’s essence. 2.    Advertising Power: Your stores are more than just physical spaces; they’re powerful advertising tools. Each detail—whether it’s the lighting, materials,  displays, or product arrangement—should reinforce your brand message. 3.    Competing Beyond Price: Weak brands often fall into the price competition trap. By investing in a cohesive store design based on your brand positioning, you can differentiate yourself and compete on value rather than price alone. Remember, every millimeter of your store contributes to your brand’s story. Make sure it aligns seamlessly with your brand DNA. 🚀