Finally Zomato leaps forward to Seal-the-Deal to acquire Paytm's Movie and Event Ticketing arm !
What could be the further plan-of-action to expand and excel in this line of business too??
In my opinion, Instead of immediately putting their foot into Direct selling of movie tickets, they might prefer take route of Cross-Selling with Food Orders. For e.g.,
"Order Your next Zomato Meal now and Claim your 50% discount coupon on Movie Tickets for a couple",
"Your first Movie Ticket is On Us! Order Food now on Zomato!",
"Your Movielizza Offer is here! Buy 2 Pizza on Zomato App, and Get 50% Off on your Movie Tickets anytime throughout month of xxxx"
"Claim your 25% Off on Movie tickets by booking Your favourite Burger... 1 Ticket per 1 Order ID. Enjoy delivery in your favorite Cinema Hall!!"
so on...
with this they could make people gradually and repeatedly going back to their Online App for food orders, in order to accumulate movie ticket discounts and freebies. Most preferred Target audience could be school n college students as well as Professionals in their 22 to 35 age groups..
Further tie-ups with Cinema Halls for some % royalty upon a turnover target achieved. So that they can monetize by mandating movie tickets booking from Zomato App in order to claim the Discount Coupons Or Free Tickets.
This ways, it can create repeated and consistent online footfall for booking movie tickets Online via Zomato App just like one of the strong players in Market like BookMyShow or any such other famous movie ticketing app is..
On top of everything, they could continue to enjoy convenience fees on Credit Cards for all bookings right from Day 1 of Cross-Selling irrespective of 100% Free Tickets or Discount Coupons.
Well, tremendous avenues of growth and acquiring market share!
I, personally, would love to watch and learn on how they are establishing their Market presence in this highly competitive Entertainment Segment via Online Digital Channels.
I would love to learn from your perspective too!
Share your thoughts in comments!!!
#Zomato is set to acquire #Paytm's entertainment and ticketing business for ₹2,048.4 crore or $244 million, as the food delivery giant aims to strengthen its presence in the "going-out" sector.
Read here: https://www.read.ht/Sbuy