Avdhi Jain’s Post

There's 2 ways to approach SEO:

Here are the top 5 benefits of SEO:

Google Updates Giving You Grief? 🆕 Stay ahead of the curve with our SEO tools that adapt to the latest changes.

Explaining this concept to clients is one of the hardest parts of SEO…

Focus on These 7 SEO Actions (for 2023)

Unlock the secrets of SEO with our comprehensive SEO guide. Improve your website's visibility, attract organic traffic, and boost conversions!

"I invest nothing in SEO since founding my new company 6 years ago" - founder of Moz, Rand Fishkin. It’s fascinating to see how digital marketing strategies like SEO and paid ads have become saturated, and how the narrative is shifting toward brand-building over ranking for generic, unbranded keywords. Instead of battling it out for top search positions, why not focus on what really commands attention? Rand’s take is all about owning branded keywords and showing up where your audience is already engaged—podcasts, PR, press, and webinars—being in the sources where people are actively paying attention. It's a smarter play, shifting from competing for traffic to creating brand preference. The one thing I want to add to his analysis is to consider OOH (out of home advertising). In an age where digital ad fatigue is real, OOH offers a way to grab attention in the real world to create those memorable touchpoints that drive brand recognition and funnel traffic back to you—branded traffic. Instead of fighting for generic keywords, you're already top of mind when they’re ready to engage. TL;DR: It's not about where the traffic comes from—it's about ensuring your brand is top of mind when it matters. Check out the post from Casey Hill https://lnkd.in/euBCiQVM

Unveiling SEO Analysis: A Comprehensive Guide

Effective SEO involves multiple activities that work best when executed together. Here’s a breakdown of key SEO practices that complement each other to enhance your website’s performance:

SEO can feel like a different language if you’re just getting started. It is essential to understand some terms if you want to master SEO and improve your rankings. Swipe through to learn 15 important SEO terminologies you must know!