[USE CASE] A biopharmaceutical company wanted to hear what was being said about one of their specific brands and understand what alternative treatments were being discussed. By analyzing their patient conversations, Authenticx found opportunities to train agents, improve call guides, and understand patient sentiment around alternatives. The company: ✔️ Highlighted best practices using talking points ✔️ Performed call exercises with agents, such as role playing ✔️ Leveraged actual audio montages to surface common topics and themes Draw actionable insights to prepare for competitor messaging today ➡️ https://hubs.li/Q02V1xZZ0 #ListenAtScale #CompetitorMessaging #CallCenterOperations
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Thoughts on this? >> A primer on brand-name prescription drug contracting >> Comment below! >>> lqventures.com #strategy #competitiveintelligence #marketing #pharma #healthcare #productmarketing #pharmaceutical #biotech
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The G-BA's revamped pharmaceutical assessment rules promise enhanced clarity and efficiency, driving precise health economic models and improved market access strategies. Effective April 2024, these changes streamline evaluations for better patient outcomes in Germany's healthcare system. #RegulatoryAgencies #Pharma #HealthcareInnovation #MarketAccessToday #MarketAccess
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Thoughts on this? >> Expanding our Definitions of Out-of-Pocket Costs: Three Imperatives for Biopharmaceutical Manufacturers >> Comment below! >>> lqventures.com #strategy #competitiveintelligence #marketing #pharmaceutical #pharma #productmarketing #healthcare #biotech
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Thoughts on this? >> When Payers Become Producers: Inside the PBM Private-Labeling Trend >> Comment below! >>> lqventures.com #strategy #competitiveintelligence #marketing #productmarketing #healthcare #biotech #pharmaceutical #pharma
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