Authentic®’s Post

For 76 years, Rada Cutlery has been a trusted name in cutlery and had to adapt to shifting market forces to sustain growth. By teaming up with an Authentic Fractional CMO, Rada navigated a pivotal shift: expanding from direct sales into the retail space. Through strategic insights, they: ✅ Identified their ideal customer profile ✅ Streamlined sales operations ✅ Transitioned seamlessly into retail channels 📖 Read the full story: https://hubs.ly/Q02_04S30

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