Assembly OSM’s Post

Evan Baehr and Freethink sat down with our CEO Andrew Staniforth to chat about Assembly's approach to urban housing! Watch the full thing here: https://lnkd.in/eYB4SGnj

View profile for Andrew Staniforth, graphic

CEO @ Assembly | previously Alphabet, L&L, Forest City

Can we actually answer the question "Why aren’t we building better?" 🏙️ I had the honor of sitting down with Freethink and Evan Baehr to discuss how Assembly OSM is rethinking the way we build cities from the ground up. Instead of relying on century-old construction methods, we're applying principles from manufacturing and aerospace to solve two of today’s biggest challenges: the housing crisis and climate change. Our approach is different: 🏗️ We distribute manufacturing of building components, assemble them like a high-tech puzzle, and reduce build times by up to 50%. 🌍 By doing this, we’re also cutting embodied carbon by 40%, addressing both affordability and sustainability in housing. In this video, I talk about how we got here, the lessons we’ve learned, and what it means for the future of urban development. Some highlights: 📉 The U.S. is short by 8 million housing units, driving up costs and pushing people further from the cities. 🔧 Construction methods haven't changed in 100 years. We’re fixing that by taking cues from industries like aerospace. 🛠️ We’re not just talking about modular (which is basically "construction indoors")—we're applying true manufacturing principles to transform how cities are built. Changing a multi-trillion dollar industry is going to be hard, but the potential is massive. The housing crisis, the way cities work, even the way we think about homes—everything’s on the table. Check out the video for a deep dive into our conversation about how we are tackling all of this. https://lnkd.in/eJgfJm8W #modularconstruction #housingcrisis #constructiontech #urbanplanning #affordablehousing #AssemblyOSM #climatechange

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