AI simplifies content creation and makes some marketers lazy. The abundance of mediocre content, in turn, reduces its value. With so much out there, it's hard to find what's really reliable and important.
Since not all content is top quality, what customers say about you is again gaining significance. Therefore, it is worth investing in motivating your customers to share their experiences with your business.
Personal stories, case studies, and feedback from clients will be key for trust and authenticity.
At least, this is what I gather from recent developments in the marketing landscape.