Attest’s Post

View organization page for Attest, graphic

15,548 followers

Attest teamed up with The Interactive Advertising Bureau IAB to explore how consumers aged 16-43 feel about ads created by GenAI. The research found that Gen Z and Millennial consumers are much less enthusiastic about them than industry executives think they are. And while disclosure is important when GenAI has been used in advertising, (31% of consumers are more likely to trust a company that's upfront about it), 27% would trust a company less if they learned it was using AI in ads. Thinking about using GenAI to create ads for your organisation? Check out the full research: https://lnkd.in/eMKDdURP #AI #Advertising #GenAI #Marketing

  • No alternative text description for this image

To view or add a comment, sign in

Explore topics