ASICS’ Post

A while back, I caught up with one of my clients, Zach, who catapulted his division from virtually no international revenue to $500K in less than a year. When we met, Zach’s company was the market leader in Australia and was launching in South-East Asia, starting with Malaysia. At that time, he was pitted against some very large competitors and was struggling to differentiate himself in that market. Even worse, the board was breathing down his neck to make sure the new Southeast Asian division succeeded, fast. Zach knew he needed to reposition his firm’s offering to resonate with his Malaysian prospects but he didn’t know how to do that. It was stressful. Zach consulted me and together with his team, we did a competitor analysis. We first sized Zach’s company to see where they stood within the Malaysian market as compared to their competitors. From there, we identified opportunities within the market that their business could occupy. We also mapped the company’s strengths and weaknesses in relation to their competitors and developed a plan to maximize their strengths while minimizing their weaknesses. This gave Zach clarity on how to position his company to take on his competitors. By the end of the year, Zach stood in front of the global board and reported that his division of the company had turned over $500k in South-East Asia, more than their target for the year. If, like Zach, you need guidance on how to get laser-focussed, comment below and we can set up a call. #goglobal #strategy #competitors

The past six months have been some of the most intense of my professional life. The picture below is from a trip to Hong Kong, one of many international journeys. Despite what the photo might suggest, it has been incredibly busy and intense, yet also fun and rewarding. This is largely because of the fantastic global team I have the privilege of working with and leading. I am really proud of our general managers: Hans Wicks in DI Germany, Thomas Høgh Henriksen in DI USA, Glen Mikkelsen in DI-Asia Base, Jesper Gade in DI India, Lasse Broe Honoré in South Korea and Bente Toftkær in Denmark. And I am especially excited to welcome our newest addition Sanne Lyng Marsland. We specialize in advising Danish mid-sized companies across these diverse markets. Through our extensive experience and deep market knowledge, we've strengthened our service offerings to our clients in DI - Dansk Industri ensuring they can navigate and thrive in these global arenas. Over the past year, we have seen a significant increase in the number of clients utilizing our services. We've had the privilege of assisting large corporations, mid-sized companies, and exciting scale-ups. Despite their different sizes, these companies all share a common trait: they have big international ambitions and need a strong operational partner who understands the market and can help reduce legal, operational and administrative complexity. Our commitment to quality and excellence is unwavering. This dedication has allowed us to forge strong connections with major corporations worldwide, enabling us to offer unparalleled support and opportunities to our clients in their international ventures. Exciting things are on the horizon for us as well. Stay tuned for big plans regarding new markets. We're gearing up to offer more value and opportunities in complex but rapidly growing markets📈🌏 Now, more than ever, is the time for Danish businesses to seize the opportunity to go global. By doing so, they not only mitigate risks associated with market fluctuations but also unlock new avenues for growth and capability building. DI - International Nordic Brazilian Capital Jan Ravnholt, R1. Canute by Thursday Kinga Szabo Christensen Anna Gottlieb Thörring Pernille Nørgaard Boris

A while back, we caught up with one of our clients, Zach, who catapulted his division from virtually no international revenue to $500K in less than a year. When we met, Zach’s company was the market leader in Australia and was launching in South-East Asia, starting with Malaysia. At that time, he was pitted against some very large competitors and was struggling to differentiate himself in that market. Even worse, the board was breathing down his neck to make sure the new Southeast Asian division succeeded, fast. Zach knew he needed to reposition his firm’s offering to resonate with his Malaysian prospects but he didn’t know how to do that. It was stressful. Zach consulted us and together with his team, we did a competitor analysis. We first sized Zach’s company to see where they stood within the Malaysian market as compared to their competitors. From there, we identified opportunities within the market that their business could occupy. We also mapped the company’s strengths and weaknesses in relation to their competitors and developed a plan to maximize their strengths while minimizing their weaknesses. This gave Zach clarity on how to position his company to take on his competitors. By the end of the year, Zach stood in front of the global board and reported that his division of the company had turned over $500k in South-East Asia, more than their target for the year. If, like Zach, you need guidance on how to get laser-focussed, comment below. #goglobal #strategy #competitors

In the wake of recent remarks about Singapore's exclusive deal, it's pertinent to recall the adage, "吃不到葡萄说葡萄酸" — "saying the grapes are sour when one can't have them." This saying invites us to reflect not on the critique itself, but on how we can rise above it through enhanced efforts in business development and sales. Criticism, while at times may seem unwarranted, often highlights the need for continuous improvement and innovation in our approaches. Instead of responding to negative feedback with disdain, there's a greater opportunity for us to double down on our efforts in business development, enhancing our strategies, and refining our sales pitches to not just meet but exceed expectations. This moment is a call to action for strengthening our commitment to excellence, innovation, and strategic growth. Let's leverage this as an opportunity to showcase our capabilities and drive towards even greater successes. #BusinessDevelopment #SalesExcellence #StrategicGrowth #Innovation

𝐖𝐡𝐚𝐭'𝐬 𝐭𝐡𝐞 𝐫𝐨𝐥𝐞 𝐨𝐟 𝐬𝐨𝐜𝐢𝐚𝐥 𝐟𝐨𝐫 𝐃𝐏𝐌 𝐋𝐚𝐰𝐫𝐞𝐧𝐜𝐞 𝐖𝐨𝐧𝐠 𝐚𝐧𝐝 𝐛𝐫𝐚𝐧𝐝 𝐒𝐢𝐧𝐠𝐚𝐩𝐨𝐫𝐞? 🗺️✨🧑🤝🧑 Last week, it was announced that Prime Minister Lee Hsien Loong will relinquish his office on 15 May 2024. Deputy Prime Minister and Minister for Finance Lawrence Wong will succeed him on the same day. This is a 𝐦𝐨𝐧𝐮𝐦𝐞𝐧𝐭𝐚𝐥 𝐜𝐡𝐚𝐧𝐠𝐞 for Singapore particularly because Prime Minister Lee has been the 𝐟𝐚𝐜𝐞 𝐚𝐧𝐝 𝐯𝐨𝐢𝐜𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐜𝐨𝐮𝐧𝐭𝐫𝐲 𝐟𝐨𝐫 𝟐𝟎 𝐲𝐞𝐚𝐫𝐬 𝐧𝐨𝐰. He has been 𝐤𝐞𝐲 𝐢𝐧 𝐒𝐢𝐧𝐠𝐚𝐩𝐨𝐫𝐞'𝐬 𝐧𝐚𝐭𝐢𝐨𝐧 𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠*. *World Intellectual Property Organisation (WIPO) describes it as a country’s strategy to convey a particular image of itself beyond its borders to achieve certain beneficial goals. 𝐖𝐡𝐚𝐭 𝐢𝐬 𝐢𝐦𝐦𝐢𝐧𝐞𝐧𝐭 𝐟𝐨𝐫 𝐃𝐏𝐌 𝐖𝐨𝐧𝐠 𝐚𝐭 𝐭𝐡𝐞 𝐦𝐨𝐦𝐞𝐧𝐭 𝐢𝐬 𝐡𝐨𝐰 𝐭𝐨 𝐛𝐞𝐬𝐭 𝐜𝐫𝐚𝐟𝐭 𝐡𝐢𝐬 𝐫𝐞𝐩𝐮𝐭𝐚𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐩𝐮𝐛𝐥𝐢𝐜 𝐢𝐦𝐚𝐠𝐞? 🔴 𝐀𝐜𝐭𝐢𝐯𝐞 𝐨𝐧 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐩𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬 - Indicates an openness and transparency of communication. - Connect more personally with his audience, engaging with viral trends and encouraging engagement through stunts such as TikTok duets eg. Budget - Leverage LinkedIn to disseminate key information. Mix business with pleasure. 🔴 𝐑𝐢𝐬𝐞 𝐨𝐟 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 - Spend time on LinkedIn to share professional news and knowledge. The platform where opinions matter. - For politicians, it means posting about policies and work issues on LinkedIn (being a politician is a professional job). - Allow people to understand the background of the work and the policies done at the ministry level. 🔴 𝐒𝐩𝐞𝐚𝐤𝐢𝐧𝐠 𝐭𝐨 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐝𝐢𝐫𝐞𝐜𝐭𝐥𝐲 - In our late Prime Minister's book that "he ran Singapore not just as a country but as a business or a corporation". - Stay relevant and continue to progress like an entrepreneurial business through this approach. - Looking at the content on his social profiles, DPM Wong strikes a good balance of professionalism and humanity and that is reflective of the Singaporean culture. Agree? 😉 #socialmedia #digitalmarketing #marketing #singaporebrand ✪✪✪ I am #gladysɴg, a #LBFalumni member, at #SkyHighTower #careerağilityinternational Know me better ➡️ Gladys Ng (GCDF)

Wow, what a ride! Our HK Team, led by Charles Cheung, General Manager of CARMA Hong Kong, hosted a buzzing event, delving into whether Hong Kong is still a titan in global finance or merely facing media pessimism. 🌏💰 CARMA analyzed an impressive 40,000 media stories, broadening the lens to include not just Hong Kong but also Singapore and Dubai! 🕵️♂️📊 The findings have sparked intense discussions. Is it a case of media bias, or is Hong Kong's financial prowess diminishing? And what about Singapore and Dubai – are they emerging as the new leaders in the financial world? At our event, the CARMA Hong Kong team meticulously unpacked these narratives, juxtaposing them against the actual global standing of Hong Kong. We pondered how these perceptions stack up with other financial hubs like Singapore and Dubai. Dive into the full report here: https://lnkd.in/gFiWewjE #Finance #HongKong #Singapore #Dubai #Controversy #MediaBias #CARMAReport #GlobalEconomy

💡 Hylink Group is among the many innovative participants in TFWA i.lab Asia at this year’s TFWA Asia Pacific Exhibition & Conference in Singapore. Here’s what Yukun Bi, Chief Strategy Officer has to say about why Hylink chose to take part. 👇 “Hylink stays up to date with industry trends, eager to learn from events and engage in meaningful discussions with brands and other industry players. With the evolving consumer landscape, including the influx of Gen Zers and Millennials, the industry is undergoing notable transformations. We're committed to being part of conversations about how these changes challenge traditional marketing and sales approaches in travel retail. Leveraging our expertise in digital consumer behavior, Hylink is poised to actively contribute to these discussions and drive meaningful insights for the industry. “From our participation in TFWA i.lab Asia, we aim to gain valuable insights into industry trends, consumer behaviors, and emerging market dynamics. By networking and exchanging ideas with brands and other sector actors, we hope to deepen our understanding of the challenges and opportunities facing the travel retail space and how we can support brands with our expertise. Specifically, we seek to identify innovative strategies to adapt to the evolving consumer landscape, by enhancing marketing and sales approaches, and position ourselves as leaders in digital consumer engagement. Ultimately, our goal is to leverage these insights to drive growth, strengthen our industry presence, and contribute to the ongoing conversation surrounding the future of travel retail.” Take a look at the list of i.lab participant perspectives here 👉 https://lnkd.in/e45yeedy #TFWAAPEC #SeeYouInSingapore #TFWAilab

🌏 2024 Asia IP Awards: Celebrating Innovation in Manila 🎉 The 2024 Asia IP Awards were a spectacular celebration of intellectual property excellence, held in the heart of Manila. With a focus on innovation, collaboration, and growth, this event showcased the transformative power of IP in shaping industries and economies across Asia. 🎖️ Highlights from the Event: - Leading Law Firms Recognized: Firms like S. Majmudar & Co. (India) and other regional leaders were honored for driving impactful IP solutions. - Asia at the Forefront of IP Growth: In the past decade, Asia has become a hub for global innovation, with over two-thirds of worldwide patent filings originating here. - Creative Economies Thriving: Exports of creative IP from ASEAN nations have contributed over $35 billion to the global market. ✨ Why It Matters: As the world navigates challenges like climate change and rapid technological shifts, IP is no longer just about protection it’s a catalyst for sustainable growth, technological advancement, and economic resilience. 💬 Your Turn: What role do you think IP plays in balancing innovation with sustainability? Share your insights or success stories in the comments! 📣 Pro Tip: If you’re an IP enthusiast, explore how your region is contributing to this growth. Let’s discuss opportunities for collaboration. #AsiaIPAwards #Innovation #IntellectualProperty #Sustainability #Leadership PS- Information Source- AsiaIP Image Source- AI Generated

The "outsider" advantage In the competitive world of global business, the story of Honda's entry into the American motorcycle market in the 1950s is a striking example of the power of leveraging one's "outsider" status. However, rather than struggling with a strategy that missed the mark with American consumers, Honda's bold pivot to market the small, lightweight Honda 50 propelled them into success. By tapping into an untapped segment and embracing innovative marketing tactics that highlighted their foreignness, Honda broke boundaries and redefined the American motorcycle market, ultimately becoming a global powerhouse. Honda's story exemplifies the central thesis of this HBR article - when expanding abroad, companies must resist the urge to assimilate. Instead, you should proactively leverage your outsider status as a competitive advantage to unlock new opportunities and mutual growth across cultures. As businesses increasingly operate on a global stage, adopting this nuanced mindset of embracing one's foreignness while adapting to local markets could be the key to achieving sustained international success. Discover more strategies for thriving in new markets abroad by reading the full article. How can you turn the so-called disadvantage of being an "outsider" in a new market into your greatest asset for success? Or do you remain skeptical of the outsider positioning in global markets? #GlobalBusiness #OutsiderAdvantage #Internationalsuccess #BusinessStrategy

🌍Globalization is not fading away. International expansion from businesses in the Eastern part of the world is going strong, both for internal and external reasons. The number of Chinese sponsors and Chinese companies involved in the Euro 2024 is just one evidence of this trend. 🚀And, of course, these companies must define and execute their localization strategies effectively to engage and delight their international customers⬇ “They focus on future international expansion, using their foundation and capital strengths in China to boost overseas market presence and revenues, particularly in Europe,” said Howard Yu, professor at the International Institute for Management Development. “What’s new and interesting here is that Chinese companies, for the first time, will need to engage the Western market and learn to localise, [changing] their image from being Chinese companies with an international presence to becoming companies that consumers will associate with strong local relevance.”