Ascenda’s Post

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What we heard loud and clear at Money20/20 USA: Loyalty is evolving far beyond transactional rewards. Financial institutions are responding to a market shift - customers expect greater experiences and their rewards to work harder and smarter. We had discussions with hundreds of leaders from major banks and fintechs about how they're rethinking customer engagement programs to deliver more relevant, immediate customer value that produces a positive ROI. Thank you to our incredible team and the countless leaders in financial services who spent time with us last week to explore how to transform loyalty from a nice-to-have into a strategic advantage. #Money2020USA #LoyaltyasaService #CustomerEngagement

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