ARCOS LLC’s Post

Sharing some inspiration for our RV and outdoor recreation dealers to post on social in the month of August! ☑️ Olympics - July was a big month for Olympics-themed posts, and the closing ceremonies are August 11th. Post in support of an athlete from your local area, or list things in RVing or boating that aren't an Olympic sport but should be (like parking the camper or docking the boat). Get all your Olympics references and memes in before this date! ☑️ Summer adventures - you're an outdoors dealership, you should be encouraging outdoors recreation every chance you get! Share a list of last minute adventures people in your industry can do before the summer weather is gone. ☑️ Maintenance - end of summer and the transition to fall is a great time to encourage customers to bring their RVs, boats, trailers or powersports vehicles in for routine maintenance. Make a checklist for customers to follow and suggest they bring their vehicles in for you to help. ☑️ National Relaxation Day - a fun holiday to encourage your customers to relax with their favorite outdoors hobby (in your industry of course!) ☑️ Back-to-school - August marks back-to-school season! If you're an RV dealership, consider sharing some ideas for full-time RV parents who homeschool or wild-school their kids on the road! Tired of coming up with your own ideas? Let us help! Learn more about our social media marketing services: https://heyor.ca/A5yjb8

Not much of a golfer, but this new spot from my office buds at The Escape Pod and Gravity Well Studio gives me that giddy gotta-go-golf-some-gut-feeling. I really wanna mini-golf rn. Standing O, desk neighbors... initiating slow clap. ~ For the global launch of Golf Pride's new Reverse Taper putter grip – we knew we had to get real about what a putter grip could do for your game. No talk of making every putt, holing 50-footers, or never three-putting again (sorry to any golfers reading this). Just talk of a grip designed to help you where a putt matters most – the split-second where the putt is decided. The moment of impact. Drawing on 75 years of inspiration, coupled with extensive consumer testing, Golf Pride designed Reverse Taper with a larger lower hand to optimize both hands during the putting stroke and help square the clubface at impact – arguably the most important split second in golf. Our Reverse Taper campaign launched across major global markets including North America, UK, Europe and Asia with a mix of OLV, print, retail, social and more.

One of my favorite odd jobs to do at our ranges is walk the teeline and pick up baskets as a way to talk to our customers. I had the chance to do that across all 4 Golf Ranch locations in the last two weeks in Dallas, Kansas City (2x), and Brookfield, CT. A few notes from the road: 1. Topgolf comes up a lot. Where we are in a market with a Topgolf, people mention Golf Ranch as their routine range where they can come a few times per month to work on their game, while Topgolf is the place they occasionally go to for an event. In CT, there isn't a Topgolf within ~2 hours, so we fill the void of "the coolest place in town" since we have Toptracer, Power Tee, and sell beer & wine. 2. Chill vibes + Golf = A good thing (and there's not enough of it) We have seating, but it's picnic tables. We have music, but it's country music. We are a driving range, but we have technology. We are golf, but you can come in shorts and a tank top. You can practice with airpods in or bring your whole family (I saw dogs, kids in strollers, and FOUR-generation families at the range) 3. Customers love it when you exceed expectations (and deliver value) "The best $6 burger I have ever had" "I drove 45 minutes because you have the best golf mats" "$20 for a bucket of tall boy beers is the best deal in the area" Nothing like a few good reminders on how our customers think about us and how we can keep delivering value and creating Golf Ranch fans!

Happy Va"LENT"ine's Day! I was able to spend it with AMA Houston – American Marketing Association learning about brand identity with the CMO of the Rockets Julian Duncan. Thanks, Hannah Moore for attending with me. I learned quite a bit: -Evaluate and select your "Brand Archetype". -Voice your value as a brand to the community. -Community, Culture, and Commerce are important. #branding #CMO #marketing

“Challenging the norm, every day. We know we cannot rest for one day in this industry. We have a hungry team of engineers, marketers, sales, retailers/dealers, and factory staff who know that if we don’t get better every day, we will fall behind. This mindset of doing things better and differently keeps us moving ahead of the competition. That could mean new processes, new products, better training, or new ways to reach people. There is a lot of noise in front of consumers today; our daily goal is to make Savage stand out to them.” - Beth Shimanski, Director of Marketing, Savage Arms Inc. Read the full interview with Beth Shimanski. 🔗👇 https://lnkd.in/gn2a2EgD #SHOTBusiness #SavageArms

When we built Alliance Pro, we had one goal: help outdoor brands turn their most passionate customers into real brand advocates who ultimately drive full-price sales. OneUp Components nailed it. Mackenzie has taken their pro program to the next level—no fluff, just real relationships with the people who live and breathe their gear. I'm fired up about this! 🔥 Pro programs aren’t just discounts—they build real connections and loyalty that fuel growth. If you’re in the outdoor industry and not doing this yet, you’re missing out. Check out this case study—if nothing more than to see some slick riding 🤘

🚗 ⛽️ Proud to Drive Innovation in Brand Awareness in St Helens & Runcorn 🚗 ⛽️ I’m excited to share a unique initiative I’ve been working on: advertising Brsk at local petrol station fuel pumps! ⛽✨ This campaign is running at Morrisons - Boundary Road - St Helens !! 💥 Fuel pump advertising is a fantastic way to get our brand in front of people when they’re out and about. This approach allows us to: ✅ Maximize Visibility: Capture attention during those valuable few minutes at the pump. ✅ Reach a Local Audience: Engage with thousands of drivers and passengers in key locations. ✅ Innovate Our Marketing Strategy: Think outside the box and explore new channels for brand exposure. Seeing Brsk out in the community is a reminder that great brand awareness can happen anywhere—and I’m proud to be a part of it. Next time you fill up, keep an eye out for Brsk and if you see it, snap a photo and tag me. I’d love to know what you think! More locations added for November 👀 Brsk #MarketingInnovation #FuelPumpAdvertising #OutOfHomeAdvertising #BrandAwareness #LocalAdvertising T4 Local

What do you do with 137 jackets that are too far gone to fix? If you’re Arc'teryx Equipment, you turn them into a tent, drop it in the middle of the backcountry, and invite skiers to live in it while skiing some insane glacier peaks. 🎿⛺️ Their “No Wasted Days” campaign didn’t just show off cool gear, it made a point: you can turn something set for landfill into something that fuels adventure. 127% more product trade-ins, 80% more people hitting up their outdoor academy, and a serious revenue boost. I wonder what this could look like if scaled through brand advocacy. A community of loyal customers and athletes hyped to share stories about upcycled gear (or anything Arc'teryx), creating a ripple effect of awareness and demand. This is the power of advocacy! Real people championing your mission. By tapping into their networks, you multiply reach and amplify impact. And with a program designed to encourage storytelling (like highlighting customer trade-ins or showcasing gear transformations), you’re not just growing a brand; you’re building a movement. Huge congrats to Stuart Haselden, Heidi Turner and team on this!

Help our team congratulate and thank Madeline Johnson for her 3 years at Schu Marketing! Maddie is our Marketing and CRM Specialist and we are proud to have her on our team! Get to know her with a few fun facts below: How did you get into the industry? - "I started with filing orders, then worked in the warehouse shipping orders, and now I work with the CRM and marketing." What do you like about working for Schu? - "I like the laid back work environment along with the friendly relationship I have with my coworkers." What is your favorite vacation destination? - "Anywhere with historical sites (especially castles)!" #schumarketing #schuemployees

What makes Buc-ee’s more than just a pit stop? It's their unmatched marketing strategy and deep understanding of what travelers really want. Key to Success: 💡 Brand Recognition: From the iconic beaver logo to their catchy slogans, Buc-ee’s knows how to build a brand people love. 💡 Customer Experience: They turn a simple gas station stop into an unforgettable experience, with spotless restrooms, endless snack options, and a welcoming atmosphere. 💡 Targeted Appeal: Buc-ee’s has perfected the art of attracting road warriors, families, and adventurers alike. Their social media and in-store advertising keep customers coming back again and again. By combining clever marketing, exceptional customer service, and a little bit of Texas-sized charm, Buc-ee's continues to dominate the roadside retail space. Let us know what you think of the latest Buc-ee's in Colorado! With Buc-ee's, it's not just a stop - it's an experience. #Bucees #MarketingGenius #CustomerExperience