AOS Consulting’s Post

What does it take to spice up your meals and stand out in a crowded market? Ask Veeba - they've nailed it! From fast-food kitchens to your pantry, the brand’s journey is nothing short of flavorful. But how did they create a loyal fanbase in a competitive industry? 1. They made “health-conscious” taste good. Low-fat options, global flavors, and no artificial nasties - who says indulgence can’t be healthy? 2. Built trust first, then expanded. Supplying Domino’s, KFC, and Burger King gave them credibility before entering our homes. 3. Innovation at every turn - Sriracha and Caesar Salad dressings? Yes, please! Want to know more? Catch the full story and discover more with our free newsletter!👇 https://lnkd.in/dfNubQgS #Veeba #VeebaSauces #Advertising #DigitalBranding #Branding #Brand #MarketingTactics #Marketing #MarketingMonk #Digiphin

🔍🗃️ Mystery Unwrapped! 👋🏼 Hi, Grocery Leaders! Welcome to November. We’re kicking off the week with some appetising insights fresh out of Shepper’s UK-wide grocery campaign. We’ve kept you waiting, but the wait is over – it’s time to unwrap the results! 🥐🏆 Lidl GB, today it’s all about you! Lidl teams, if you’re reading this, we’re here to say – you’re legends in baking! You topped our list as the leading grocer with fully stocked in-store bakeries. Your consistently stocked offerings make you the go-to choice for bakery lovers among our seven competitors. 🤳🏼 Our Shepherds (mystery shoppers) showed us that you were consistently fully stocked on those irresistible sourdoughs, croissants, cheese twists, and more. No wonder you’re the go-to for a quick, delicious bite for bakery lovers out there! 🛒 Beyond the baking, Lidl shines in customer experience, with 93% of our Shepherds rating their visits as ‘good’ to ‘exceptional,’ with only one competitor just ahead. While you’re leading in several areas, we don’t want to give it all away just yet. 📧 If you’re ready to see what else Shepper uncovered, let’s chat! You are more than welcome to get in touch with us, and we will share the full insights deck on your store’s performance. It’s packed with details on how you compare across categories and ways to make an already great experience even better. Did anyone say cheese twists? 🥐🧀 #ShepperUnwrapped #MysteryShopping #GroceryInsights #StoreStandouts #Report

👀Your customers are looking for you in the wrong place!😶🌫️ I recently experienced this first-hand, and I’d like to share a quick funny story. I'm a fan of a certain dessert—quark bars covered in dark chocolate. They taste like chocolate-coated cheesecake but don’t need baking. They’re buttery, creamy, indulgent—just amazing. Normally, I could only buy them in my home country, so I missed them a lot. When I learned a very similar product had come to the Netherlands, I was thrilled! I visited the grocery store chain that claimed to stock them—nothing. Another shop—nothing! Two more shops—still nothing🤬. I began to think they were a phantom product, and many would have given up by now, but I wanted them too much to quit. I scoured the brand’s website and then saw something—a video from the store introducing the product. Nothing new about the product itself, but there was an important clue—the shelf it was placed on. 🥳Bingo!And I saw my mistake-it was in the juices and smoothies section, and I had been looking in the dairy section, just as I would have at home. See what happened there? My context, set by the original product, dictated that these bars belonged in the dairy section. However, the new product was placed in the "healthy snack" section, making them invisible to me! Despite my strong desire to buy them, I simply couldn’t find them because my previous context was misleading me. This perfectly illustrates how crucial it is to be aligned with your customers. Are you sure they understand what you offer correctly? And more importantly, can they find you without specific directions? . . . . #productmarketing #positioning #growthexpert #productpositioning #productstrategy #marketingexpert

🔍 Mystery Unwrapped! 🔍 Hi, Grocery Leaders! Welcome to November. We’re kicking off the week with some appetising insights fresh out of Shepper’s UK-wide grocery campaign. We’ve kept you waiting, but the wait is over – it’s time to unwrap the results! 🥐 Lidl, today it’s all about you! 🥐 Lidl teams, if you’re reading this, we’re here to say – you’re legends in baking! You topped our list as the leading grocer with fully stocked in-store bakeries. Your consistently stocked offerings make you the go-to choice for bakery lovers among our seven competitors. Our Shepherds (mystery shoppers) showed us that you were consistently fully stocked on those irresistible sourdoughs, croissants, cheese twists, and more. No wonder you’re the go-to for a quick, delicious bite for bakery lovers out there! Beyond the baking, Lidl shines in customer experience, with 93% of our Shepherds rating their visits as ‘good’ to ‘exceptional,’ with only one competitor just ahead. While you’re leading in several areas, we don’t want to give it all away just yet. If you’re ready to see what else Shepper uncovered, let’s chat! 🥐🧀 You are more than welcome to get in touch with us at neil.spencer@shepper.com, and we will share the full insights deck on your store’s performance. It’s packed with details on how you compare across categories and ways to make an already great experience even better. Did anyone say cheese twists? #ShepperUnwrapped #MysteryShopping #GroceryInsights #Lidl #StoreStandouts

While traveling to #USA I was taken by my family members to a bakery near their house. Now we all know that when you smell bread, automatically your tastebuds get into full action and make you hungry. However, in this Bakery, the most unique part was that they made all our senses of 🍞seeing the beautiful arrays of products being baked. 🥐feeling the different shape and sizes of products 🥖smelling those amazing breads, 🥨tasting regional and international 👨🍳hearing the bread makers talk about the different types of breads. All happening in one location . What that did was increased our curiosity, made us try new items, build the trust with the bakery and establish their authority as people who know baking. What an amazing experience and this is what BRANDING is all about 💁♀️ “Creating the best possible EXPERIENCE for the consumers, so that they can TRUST the BRAND and keep buying from its entire range of products.” We don’t sell products we sell experience that consumers have with those products. Shehzad Ahmad #brands #fmcg #cpg #marketing #consumerproducts #foodandbeverages

Mystery Unwrapped! Hi, Grocery Leaders! Welcome to November. We’re kicking off with some appetising insights fresh out of Shepper’s UK-wide grocery campaign. We’ve kept you waiting, but the wait is over – it’s time to unwrap the results! Lidl, today it’s all about you! Lidl teams, if you’re reading this, we’re here to say – you’re legends in baking! You topped our list as the leading grocer with fully stocked in-store bakeries. Your consistently stocked offerings make you the go-to choice for bakery lovers among our seven competitors.Our Shepherds (mystery shoppers) showed us that you were consistently fully stocked on those irresistible sourdoughs, croissants, cheese twists, and more. No wonder you’re the go-to for a quick, delicious bite for bakery lovers out there!Beyond the baking, Lidl shines in customer experience, with 93% of our Shepherds rating their visits as ‘good’ to ‘exceptional,’ with only one competitor just ahead. While you’re leading in several areas, we don’t want to give it all away just yet. If you’re ready to see what else Shepper uncovered, let’s chat!   You are more than welcome to get in touch with us at  hello@shepper.com, and we will share the full insights deck on your store’s performance. It’s packed with details on how you compare across categories and ways to make an already great experience even better. Did anyone say cheese twists? #ShepperUnwrapped #MysteryShopping #GroceryInsights #Lidl #StoreStandouts

⚖️ Best Black Friday Kitchen Scale Deals 2024 – Unmissable Discounts on Amazon! ⚖️ Precision is key in the kitchen, whether you're cooking, baking, or meal prepping. This Black Friday 2024, Amazon is offering unbeatable kitchen scale deals that can help you level up your culinary game while saving big! 🛒 What’s on offer? Up to 50% off on leading brands like Etekcity, Ozeri, and Greater Goods. Digital scales with advanced features, including nutrition tracking and tare functions. Sleek, durable, and compact designs that fit any kitchen setup. Don’t miss out on these limited-time deals! Get your hands on a reliable kitchen scale at a fraction of the price and take your cooking to the next level. 💥 Tip: These deals are time-sensitive, so make sure to grab your kitchen scale before stock runs out! 🔗 Affiliate Disclosure: Some of the links in this post are affiliate links, meaning I may earn a commission at no extra cost to you if you make a purchase. https://lnkd.in/gwncM8WY #BlackFridayDeals2024 #KitchenEssentials #KitchenScales #CookingTips #BlackFridayShopping

Last week the NNY community received insights from restaurant CPG brands that all companies should know. Here are some key points from our panelists from our first 'Restaurant + Retail' event presented by Helbraun Levey - 🕜 Dario (Tacombi) - think long term. It's not un-common for a business to take more years than you would hope to establish itself and reach a level of maturity where it can consistently generate cash and become self sufficient. 🛒 Kiernan (Deep Indian Kitchen) - to succeed in conventional grocery, you need to know your data in order to tell a good data story and make sure you can perform, because if you get discontinued, you may not get another shot for years. 👤 marguerite (Momofuku) - don’t force consumer behavior when it comes to finding your brand (DTC vs retail). If they want to buy your product on amazon, they’ll buy it on amazon. Another big thank you to our samplers from this event, Aunt Ethel's Pot Pies, Deep Indian Kitchen, Seed & Shell, Momofuku, Tacombi, Sibahle Teas, Harlem Baking Company, Mai Vino, & Uncle Waithleys Beverage Company. #naturallynewyork #restaurant #retail #business #cpg #recap #takeaways

Are fast food “value meals” really still a value? McDonald’s recently rolled out a $5 Meal Deal in an effort to win back customers amid rising menu prices. With the deal offering a sandwich, small fries, nuggets, and a drink, it seems like a bargain. But is it enough to counter the frustration many feel over price hikes that outpace inflation? In my latest analysis, I explore whether this promotion is too little, too late. As more consumers opt to cook at home or seek cheaper alternatives, are fast food giants like McDonald’s risking long-term loyalty by prioritizing profit over value? Check out the full article to see whether corporate greed is pushing customers away for good. #McDonalds #MarketingAnalysis #ConsumerBehavior #BrandLoyalty #CorporateGreed #Advertising #FastFood #MarketingStrategy https://lnkd.in/gRXfZDj2

My BF has a bone to pick with Panera Bread.   You know what's an unfortunate part of the consumer:brand dynamic? Consumers have no control over re-brands and, in this case, menu redesign. Unsurprisingly, this greatly impacts Customer Loyalty. Panera rebranded in April, changing their ENTIRE menu AND, removing 30+ items including popular classics. They've called this "The New Era of More, More, More" -- so, why does it feel like less, less, less? While I was bummed about soups, sandwiches and bakery items, my partner's biggest grievance: they took mayo off the menu. 😱 🥪 His argument: "What sandwich shop doesn't have mayo??? They have ketchup, mustard but NO mayo??" Now, I'm not a mayo person but his argument is pretty solid.   My biggest grievance? They discontinued their French onion soup and famous bear claws…. *R.I.P.* (This was the straw that broke my camel's back.) 🐫   We used to eat Panera at least once a month. There's one down the street and it's great for easy meals. My favorite items are no longer on the menu -- replaced with "enhanced" items. A.K.A. over-the-top, complex mash-ups or ingredient-overkill. It's reminiscent of Cheeba Hut, Fat Shack, etc. I think they're hopping on the re-brand band wagon but IMO, going overboard. It's come to the point, where they've seemingly overlooked their long-time loyal customers in search of a newer, "hipper" demographic. Or maybe I'm wrong, Panera Bread? Is there not a way to appease both? ----- ❔ NETWORK, my question for YOU: --What restaurant or food establishment lost your loyalty or business after a menu change? #rebrand #discontinued #customerloyalty