Angela Baidoo’s Post

Happy Earth Day! 🌍 Lately, I’ve been reflecting on my habits as a consumer and how they impact the planet. While I still stand by the shopping hierarchy: - Wear what you own - Thrift - Shop curated vintage - Support local makers - Choose independent brands - Occasionally indulge in designer pieces - Embrace fast fashion mindfully (meaning if once in a blue moon you think something at Zara or Urban Outfitters is cute and want to get it, don’t beat yourself up over it. As long as you wear it, take care of it, and then give it a second life through resale or donation. What this does not mean is buying ‘hauls’ of fast fashion for social media…) I’ve also been thinking a lot about that moment when the desire for something new arises. Why do I want it? Am I bored, sad, seeking a little dopamine? If so, I step back and reassess. If after a week or more the item is still crossing my mind, I delve deeper into my motivations. By doing this I not only save myself money, I also avoid a closet full of items with their tags still on, and dreaded returns! We discussed consumer behavior at length at Sustainable Fashion Forum last week, and I can’t wait to keep having these conversations. This year I’m committed to ongoing experimentation with anticipation + adding to cart vs. actually hitting buy, rewiring my thought patterns, and encouraging others to do the same. 🌍 #earthday #sff24con #yesitsthrifted

7 fashion experts to follow on LinkedIn It is a pleasure to be featured in the latest LinkedIn United Kingdom article by Aaron Toumazou, alongside other experts in the fashion industry, to discuss changing consumer behavior. Significant shifts in how people shop are transforming the fashion industry, from sustainability to transparency in sourcing and carbon emissions. Younger generations are driving demand for fair wages, safe working conditions, and supporting second-hand, circular, and rental fashion as eco-conscious alternatives. The growth of digital shopping is substantial, with virtual try-ons, augmented reality, and data-driven personalization becoming standard. Social media platforms like Instagram and TikTok heavily influence trends, with influencers and peer reviews shaping purchasing decisions. Comfort, wellness, inclusivity, and non-binary fashion are also major trends, as consumers seek versatile, diverse, and self-care-focused clothing options. Please check this link to know more. https://lnkd.in/er-Be8Vi Maliha Shoaib Ben Hanson Yemi L. Ian Fielding-Calcutt Debs Lewis Eshita Kabra LinkedIn #fashion #trend #flow #behavior #consumer #insight #buyinghabit #trendy #forecast #2025 #future

What does the future of fashion hold? 🕰️ 📈 Over-50s will play a pivotal role in the industry's growth, contributing significantly to global spending by 2025. Is your brand prepared to connect with this increasingly influential demographic? 💸 Non-luxury segments are now leading profit growth, marking a shift in consumer behavior toward value-driven choices. Are you adapting to meet these changing demands? 🤖 AI-powered tools are redefining the shopping experience, helping consumers navigate “choice paralysis” with personalized recommendations. But here’s the catch: success lies in balancing cutting-edge innovation with storytelling that resonates. Discover how these trends are shaping the fashion landscape in our latest blog. 👉 https://lnkd.in/eEPdB6M5 #FashionInsights #ConsumerTrends #AIInFashion #K3FashionPortfolio

🌍 By offering a range of sizes, fashion brands can tap into an underserved market, increase brand loyalty, and foster a positive image of inclusivity and body positivity. When consumers see that your brand values and represents them, they’re more likely to invest in your products and become lifelong supporters. Size inclusivity also has a direct impact on your bottom line. By expanding your size range, you're opening the door to more sales, more engagement, and ultimately more growth. It shows that your brand is forward-thinking, empathetic, and attuned to the diverse needs of your customer base. It's not just about the numbers, it's about building a community where everyone feels welcome, seen, and valued. As a fashion business owner, taking the step towards size inclusivity can significantly differentiate your brand in a crowded market, helping you create a loyal customer base that resonates with your values. 💪 #FashionBusiness #SizeInclusivity #InclusiveFashion #BodyPositivity #FashionMarketing #BrandStrategy #DiversityAndInclusion #SustainabilityInFashion #FashionInnovation #BusinessGrowth

Who's already watched 🎥 "BUY NOW" on Netflix? It is a thought-provoking documentary that explores consumerism and its long-term effects on both us and the planet. It made me reflect on the pressure we face, especially after the recent Black Friday sales. This weekend, while walking through Westfield Bondi Junction with a friend, I saw a girl provocatively wearing a sign that read, “The future of fashion is circular” and it really stuck with me. I later learned she was promoting One Wardrobe, an Australian luxury fashion rental platform. (Sustainable option for the coming Xmas parties 👗 👜 !!) With the holiday season approaching, it’s a timely reminder that we need to shift our focus from mindless buying to more sustainable, thoughtful gifting. As for me, my personal commitment for 2024 was to not buy anything new, and I'm confident that this will be a lifestyle I’ll continue well into 2025 and beyond. It's a small step to reduce my own consumption and make a positive impact on the planet. 🌍💚 The planet is feeling the effects of overconsumption, and as we enter the season of giving, let's consider more meaningful, sustainable gifts instead of getting caught up in the frenzy of sales. Small choices can make a big difference for our future. Let's rethink how we shop — for our loved ones and the planet. 📣 Don't hesitate to contact me if you are looking to hire in the sustainability space https://gaiatalents.com/ #GaiaTalents #BuyNow #SustainableFashion #BlackFriday #MindfulConsumption #HolidaySeason #GiftGiving #PlanetFirst #CircularEconomy #NoNewThings2024

The Evolution of Fashion Shoppers is a Lesson for All Industries Fashion is no longer about allegiance to a single #brand or #style, but it’s a tool for storytelling, self-expression, and connection. BoF’s State of Fashion 2025 highlights that today’s consumers seamlessly blend #luxury, #heritage, and diverse influences to reflect their #individuality. This shift in behaviour isn’t confined to fashion; it represents a broader transformation in how people engage with identity, values, and #consumption. The modern shopper chooses products not for their logos or brand histories, but for how they fit into their lives, reflect their values, and support their aspirations. We see parallels between this evolution and how brands must approach their audiences. Behavioural insights like understanding motivations, #micromoments, and emotional connections are no longer optional. They are essential for any #brand looking to stay relevant and create meaningful connections with today’s consumers. That’s where the #OrganicaBehavioralDataPlatform comes in. By leveraging data-driven insights, we help brands move beyond static strategies and design campaigns that align with their audience’s true needs and desires. From uncovering hidden motivations to mapping decision-making patterns, we enable brands to engage their audiences in impactful and lasting ways. To thrive in this new landscape, #brands must embrace this shift, empowering individuality and helping customers tell their stories. The question is no longer if you should integrate behavioral insights, but how soon you can act on them. Hello, Are u ready to ride the next digital wave? #ConsumerBehavior #BehavioralInsights #FashionEvolution #OrganicaGroup #OrganicaBehavioralDataPlatform #datalake

I’m beginning to like posting on a daily basis and actually using this space to speak my mind on topics that interest me.. maybe because the community can relate to my thoughts here more. So here is what I was thinking for today: We know that consumer behavior is evolving fast, proof is the results this shift has seen. 66% of GCC shoppers now prioritize sustainability when choosing fashion brands! And with 78% more likely to support brands that reflect their values, the message is clear: consumers expect brands to be responsible, authentic, and aligned with their principles. This is a great insight that makes marketers consumer behavior in these times to their favor.. some might kick in a few tricks to strengthen their brand name even more. #GCCFashion #ConsumerTrends #Sustainability #MarketingInsights

#Longevity is the #buzzword of our social evolution, influencing fashion, design, beauty, food, and more. As the global population ages, the approach to aging and living well is shifting. How will this new paradigm shape our daily lives? The beauty industry is already embracing this change, with longevity being a hot topic at Cosmoprof Worldwide Bologna. Read the news to discover more 👉 https://hubs.li/Q02D_hHY0

In our third video, we explore the often-overlooked but incredibly influential demographic: the Silver Generation. A Growing Force in Fashion: Steps to take: 1. Discover how this age group is reshaping the fashion industry with their increasing disposable income and discerning taste. 2. Marketing Strategies for the Mature Consumer: Learn effective techniques to engage and connect with this demographic. 3. The Future of Age-Inclusive Fashion: Explore emerging trends and innovations catering to the diverse needs and preferences of the Silver Generation. Don't miss out on this valuable insight into the future of fashion! #FashionTrends2025 #SilverGeneration #AgingConsumers #FashionInnovation #FutureofFashion

Friday Feels: Wrapping Up the Week in Style As the weekend approaches, it’s the perfect time to reflect on the progress made this week. Whether you're designing, strategizing, or building connections, every small win counts toward your bigger goals! Let’s head into the weekend with positive energy and a focus on growth. Fashion isn't just about trends—it's about consistency, creativity, and connection. ✨💼👗 What was your key takeaway from this week? #FridayFeels #WeekendVibes #FashionMarketing #SocialMediaStrategy #FashionBusiness #ConsistencyIsKey #MarketingWins #FashionEntrepreneur #WorkLifeBalance #CreativeGrowth #SmallWinsBigImpact