Founder | Disruptor | Fixing the Broken Wedding Industry Wedissimo is the UK's only wedding focussed marketplace that allows online booking
Sun is shining...the weather is sweet☀️☀️☀️ - as you can see from my Lewisham window! There's not all that much written about it, but the impact of the weather on #ecommerce and #conversionrates can be significant. At an individual level it is obvious that the immediate weather drives customer behaviour related to some obvious product trends (brolly sales down, ice cream sales up). But what about at a more macro level? Does the weather impact customer's journeys as they buy online? It absolutely does. At wedissimo we are spending some time learning about #jobstobedone of our couples who are organizing their #wedding. Organizing a wedding can feel hugely daunting. It is often a vast project, broken down into a series of tasks and sub tasks, many of which can feel arduous. Who doesn't want to put off a difficult task that can be done tomorrow when the sun is shining today? For those committed couples who are keen to tick off their to-do list regardless of the weather, we find that mobile traffic surges, and desktop dries up. And what can we, as leaders in ecommerce, do to cut through when the sunshine is impacting out customer's journey? It's simple...we need to make the process as #easy and #quick for our customers as possible, and sign-post to customers that if they change their mind, they can absolutely get a full refund. That way, whether your customers are booking a wedding supplier, or buying a 99 cone, they can spend more time enjoying the #sunshine, and less time worrying about their to-do list. What are you doing to make your customers' journey easier today?
