I came across an eye-opening fact recently: in PR, there's something called the "golden hour." It's the first 60 minutes during a crisis when organisations have a critical window to respond effectively, before public opinion begins to solidify. This timeframe really underscores the importance of swift and thoughtful action in our field. It’s not just about reacting quickly; it’s about being transparent, empathetic, and having a clear plan of action right from the start. The concept also resonates deeply as it highlights the value of reassuring. Saying that things will fall back in the place and that you, as a company, are ready to take the right actions can make a lot of difference for your company's future. How Interesting!! #crisismanagement #publicrelations #PRfact #goldenhour
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Crafting the perfect message and timing its release is an art form mastered by PR practitioners. Driving positive public perception requires blending frequency and transparency, authentically. In this age of instant communication, silence can be deafening. Learn how to stay ahead of the silence in Vice President Veronica Mikitka Reed's new #MavenBlog: https://bit.ly/3wuGsgx #CrisisCommunications #PublicRelations #Strategy
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Friday PR wisdom: It's not about the pitch. It's about the story. After 15+ years in PR, I've learned one crucial lesson: Great PR is about human connection. Here's how to nail it: 1. Find the emotional core of your message 2. Craft a narrative that resonates 3. Deliver it with authenticity Remember: People connect with stories, not statistics. This approach landed us coverage in CBS, FOX News, and the NY Times. What's your most memorable PR win? Share below! 👇 Before you go... #LIKE #COMMENT #REPOST #FridayThoughts #PRTips #StorytellingInPR
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Corporate Communications || Brands and communication strategist || Public Relations
Imagine working so hard behind a veil. Who sees you? Absolutely no one!! Except those with magical eyes I guess… Which is why I call PR the veil remover. PR unveils what a company does and influences whether your potential customers know, like and trust you. Public Relations plays a great role in shaping public opinion, fostering trust and driving effective communication So today, as we celebrate World PR Day, let’s raise our virtual glasses to PR and let us pause to recognize PR professionals, unsung heroes who shape narratives and manage reputations Happy World PR Day!! #WPRD #proudPR #IPR@50 #AIandSustainability
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I find the usage of ''Proper PR'' very instructive here. PR needs PR to clear, once and for all, the erroneous perception of it being a tool for white-washing and spinning.
Stop using PR to cover bad performance every time. That's window-dressing. Fix the issues. PR is not a fix-all. Neither is it a cure-all. If you have structural issues in your organisation and they're affecting performance, fix them. PR isn't the magic wand. Fix the issues and let PR people do proper PR. Not covering up or telling lies all the time. That's not sustainable. How long will you continue to cover up? If you desire a good reputation, don't just talk, do. Perform. Take actions. Good, responsible deeds. If you err, own up to it. Shows responsibility and accountability. That's PR on its own. Depends on how you slant it. #strategiccommunications #reputationmanagement #communications #publicrelations
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Corporate Communications Director | Consultant | Public Relations Strategy | Corporate Affairs | Crisis management | Internal & External Comms Leader
We all have "whoops" stories 😉 Especially when it comes to the high-pressure world of corporate communications. We constantly feel the weight of every public move, the pressure even stronger because every misstep can be crucial for the company's reputation. Sometimes, between putting out internal fires and external storms, we forget that it's okay to mess up. We shouldn't fear failure. Analyze what went wrong, learn from it, and move on. It's part of the game. Once you've been there, there's a good chance you won't repeat it. So don't see it as a weakness, it's actually your strength. #PR #CorporateCommunications
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Messed up in your public communications? Stepped on toes? If your brand’s taken a hit, don’t hesitate to quickly and sincerely apologise. Show you're committed to doing better, and take steps to avoid repeating the mistake. Despite concerns about 'cancel culture', experience has shown us that people are generally open to forgiveness if they see a genuine effort. We specialise in reputation management and crisis communications. If your public image needs some TLC, we're here to help you breathe easier. Reach out to us for expert support. #reputation #PRtips #crisiscomms #BreathePR
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Reminder: If your PR team hesitates to pitch during a crowded news cycle, (Anything going on right now? Politics, Olympics, just to name a few) they aren't being negative. They're being honest and protective—of both the brand/client and their valuable media relationships. Consistently sending irrelevant or poorly-timed pitches risks having your emails ignored by the media, not to mention looking selfish. Please Respect the PR persons expertise. They should professionally guide the strategy and cadence of what is being pitched and when. #publicrelations #reminder #trust
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Stop using PR to cover bad performance every time. That's window-dressing. Fix the issues. PR is not a fix-all. Neither is it a cure-all. If you have structural issues in your organisation and they're affecting performance, fix them. PR isn't the magic wand. Fix the issues and let PR people do proper PR. Not covering up or telling lies all the time. That's not sustainable. How long will you continue to cover up? If you desire a good reputation, don't just talk, do. Perform. Take actions. Good, responsible deeds. If you err, own up to it. Shows responsibility and accountability. That's PR on its own. Depends on how you slant it. #strategiccommunications #reputationmanagement #communications #publicrelations
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PR has leveled up! ⬆️ Modern PR is still PR, just in a world where analytics rule, conversations flow both ways and authenticity is king. Check out more about leveling up your PR program to shape narratives, build relationships and drive audiences to action in Lindsey (Peck) Groepper's recent blog. Link in the comments!
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Strategic PR & Communications Specialist | Crafting Compelling Narratives, Enhancing Brand Reputation & Driving Audience Engagement | Expertise in Media Relations & Crisis Management
Navigating a #PR crisis requires a delicate balance of empathy and professionalism, especially when delivering tough news. In the eye of a PR storm, maintaining composure while being empathetic is key. Here's how to deliver difficult messages effectively: - Address the issue head-on with honesty, avoiding any evasion or embellishment. - Communicate with compassion, recognizing the impact of the news on your audience. - Offer clear next steps or remedies to demonstrate commitment to resolution. How do you balance transparency and tact in tough conversations? Share your strategies.