Amplify Group’s Post

Every blog, every case study, and every #marketing deliverable is like a cup of sand.  The world sees 1 full cup, but the marketers see the 1,000 tiny steps that went into filling that cup. Today is a big day. I hit 'publish' on two case studies and a press release for a client. 5 months (!!) of work for ~1500 words that will hopefully have a 100x impact on their pipeline. Let's examine what goes into capturing and launching your first case studies 👀 • Website placement & development - where should they live from a hierarchy standpoint on the site? What should the case study landing page look like? What should it say? What content tags should we use? Ideate > write the copy > design the page > build the landing page and the CMS. • Client selection - Which clients should we talk to? What is the headline for each? We want diversity here, maybe 1 client from each ICP segment, each with a different and unique value prop to highlight. • Client engagement & approval - Now we need to contact them, schedule the calls (maybe reschedule them 3x lol), capture their story, and transform their words into compelling copy with measurable results. Then, chase them down to get final approval..... • Publish & promote - Once you get approval, you still need to publish the pieces with thoughtful design and photography choices. Then you need to decide when and how to promote the pieces through your social media channels, email, and other media outlets. More design decisions, more copywriting. • Maintain consistency - Getting the first few live is HUGE. But then it's important publish 𝘯𝘦𝘸 case studies every quarter because recency and consistency matter a lot in marketing. How can we continue to make this repeatable and scalable for maximum and continued impact? Phew. See what I mean? You need to consider, organize, and execute so many little but very important details for one baby case study. Moral of the story? Appreciate your marketers! And props to all of you out there managing 𝘢𝘭𝘭 of the little details that make the big impact. It ain't easy! I see you. I get it.   ________________________ If you don't know me well, I'm Jess 👋 . Fractional CRO + CMO and #FounderLedSales Transition expert. Making go-to-market simple(r) and scalable for #founders and sales reps, one #startup at a time.