Amazon Fashion’s Post

Luxury price points can beat out fast fashion deals on Amazon. Here’s how. For Amazon sellers, competing solely on price against low-cost rivals can seem like an impossible battle. But, the truth is, purpose-driven brands bring unique advantages that can make a lasting impact. Here’s how purpose-driven sellers can differentiate themselves on Amazon and attract loyal, values-focused customers without slashing prices: 🔵 Differentiate Through Values: Brands that showcase a clear mission resonate with customers. Amazon shoppers increasingly favor brands aligned with sustainability, social responsibility, and ethical sourcing. 🔵 Build Long-Term Engagement: One-time bargain hunters may help with short-term sales, but loyal customers are the true drivers of long-term growth. 🔵 Emphasize Quality Over Price: Low-cost competitors may cut corners on quality, but purpose-driven brands can showcase product superiority. 🔵 Focus on Long-Term Resilience: Staying true to your values and maintaining a high-quality brand can build customer loyalty and lead to sustainable growth. Ready for more details on how to execute each of these strategies? Check out TripleLine’s article, “Competing with Low-Cost Rivals on Amazon: How Purpose-Driven Brands Can Stand Out,” in the comments below. #AmazonSelling #BrandLoyalty #PurposeDriven

Shifting a brand’s perception to luxury is no small task. Especially when competing with established names in the industry. But with the right strategy, it’s possible. Here’s an example of how we helped a brand turn this vision into reality: 1. We reworked their Amazon presence, giving product pages a sleek, fashion-forward look with high-quality imagery to embody the luxury experience. 2. Working closely with our content team, we crafted visuals that showed the products in sophisticated, lifestyle-focused settings, helping to shape a premium brand identity and resonate with luxury-minded audiences. 3. Maintaining luxury status means staying visible and available. Despite fulfillment center limitations, we worked to keep stock flowing to meet demand. Initially, the brand achieved modest results on Amazon, but after our efforts, monthly sales reached what they had previously achieved in a year. How you show up and where you engage makes all the difference. #Amazon #Branding #Ecommerce

Great article from ELLE Magazine Australia about how Amazon Australia is opening its doors to luxury brands like SWAROVSKI. It's a true pleasure to collaborate with this outstanding brand and help elevate their presence and sales on Amazon. Many of our conversations with brands revolve around demystifying Amazon and showcasing the types of brands that thrive here. When you look at how deeply Amazon is embedded in the culture of countries like the US and the UK, it’s exciting to imagine the growth opportunities we have here in Australia and articles like this are a great sign of what's to come. Brands, now is the time to get on board with Amazon Australia while it's in this exciting growth phase. The potential is huge! Reach out to us to discuss how we can help grow your brand on Amazon here in Australia and overseas. #AmazonAustralia #AmazonPrimeDay #eCommerce #RetailInnovation #ElleAustralia #BrandGrowth #SalesBoost #OnlineRetail #FashionOnAmazon #BeautyOnAmazon #LuxuryShopping #DigitalCommerce #amazonfba

Amazon reprises holiday beauty sale. Despite high inflation and consumer spending constraints, the beauty category remains strong, with many opting for premium products. As a budget-conscious consumer, I hunt for Amazon deals on everyday beauty essentials and discounted holiday gift sets. Who doesn't love a good deal for holiday shopping? To boost sales during the Amazon holiday beauty sale, brands must focus on raising awareness both on and off Amazon, crafting a strategic media plan for optimal ROI. Post-event, it will be intriguing to identify the brands that excelled in driving incremental sales during this seasonal promotion. #amazon #holidayshopping #beautyproducts #beautycategory #amazondeals

The vast majority of product titles on Zalando are not optimized, in fact, most products DON'T EVEN HAVE A TITLE. Between the platform's strict requirements and the difficulties of understanding the search engine behavior, increasing your product's visibility on Zalando can be quite challenging. Zalando rejects any title that doesn't meet their requirements, which represents a significant missed opportunity for brands. This impacts BOTH product visibility AND conversion rates. To tackle this issue, you might want to explore feedelitist.io. One of its key features is helping you match those requirements by creating titles that are both compliant and optimized to boost your visibility and conversions. And the best part? You can start today and use the tool for 20 products without spending a single euro! #marketplace #zalando Zalando

I predict that ultra luxury brands will soon embrace Amazon. Simply staying off the platform doesn't eliminate the issue of unauthorized resellers and counterfeit products. In fact, a brand's absence can create a vacuum, allowing inauthentic products to flourish under its name. This can damage a brand's reputation and confuse consumers who might believe the counterfeit experience represents the true brand. My recent article about this topic at #forbes

As the #founder of THE HEART COMPANY, I‘ve always believed that building a #brand is about far more than just creating products—it’s about cultivating trust, creating meaningful connections, and reflecting the #values that guide everything we do. Our brand represents who we are at our core, our commitment to delivering genuine value, and the impact we want to have in the lives of our customers. It’s about establishing a sense of loyalty and belonging, not just through what we offer, but through the experience and relationships we build along the way. The brand is the heart of our company, and it’s what defines us beyond any individual offering. Our mission is to elevate #beauty through the power of #love and #kindness. #beauty #beautybrand #loveandkindndess #valuecreation #perfume #brandbuilding #ecommerce #amazon #fragrance #cleanbeauty #sustainability #veganperfume #customerlove https://lnkd.in/es-XWiNa

This is it! Day 5 🎁 🎁 Rounding out 5 of the top purchase drivers that EXCITE Louis Vuitton purchasers: ➡️ After browsing online products on Amazon Why does this matter? Bridge Between Everyday and Premium Consumption: Luxury shoppers are not always shopping luxury, knowing what will connect with this cohort will help your brand stand out in a crowded space. Opportunity for Brand Discovery: Amazon serves as a research hub. Being present can increase your visibility and help establish trust. These are 5 of the top purchase drivers that EXCITE LV purchasers. They represent such an interesting cross-section of opportunities for brands to connect with a cohort that is spending $$$. ➡️ Free delivery with purchases over $100 ➡️ The visual appeal of the packaging ➡️ A trusted brand name ➡️ A recommendation from a friend ➡️ Browsing online on Amazon It's not about picking one and running with it in a silo, but about leveraging each in relevant ways to build your brand and fuel growth. I can't wait to share more insight in 2025 to help you fuel brand growth. Happy Holidays to all! #luxurymarketing #consumerinsight #insightdrivingprofit

Can Amazon sell successfully everything from bling to bargains? 📈 Building on its ultra-dominant position in the American market (39.6% market share in 2023, which should reach 41% in 2025 excluding travel and events - source EMarketer) #Amazon is exploring different options in terms of business model and investments to develop its revenue and protect its market share ✅From evaluating the start of a factory-to-consumer model to compete with SHEIN and #Temu in the low price segment, to facilitating the Saks/Neiman Marcus acquisition deal and taking a minority stake in the resulting company, Saks Global, until Nike was rumored to be considering a return sell on the platform as first party etc… ❓So from A to Z, as the AmaZon logo suggests, or a more “concentrate to dominate” type strategy in the future #ecommerce #retail #growthstrategy

In my Comstrat class, we've been analyzing the meteoric rise of Shein and the factors behind its success. Amazon announced a few months ago that they will be launching a new storefront for low-priced goods shipped directly from Chinese sellers. This move seems to be a direct response to the rapid growth of Temu and Shein, both known for their ultra-fast fashion and incredibly low prices. Based on my research, I believe Amazon has a real shot at capturing market share in this space. Their established logistics network could offer faster and more reliable delivery compared to Temu and Shein. Additionally, Amazon's strong brand recognition and vast customer base could give them an advantage. Shoppers who might be hesitant to buy from lesser-known brands might be more comfortable purchasing from Amazon. However, Shein and Temu have excelled at real-time retail, quickly turning trends into products. They've also cultivated strong communities on social media, especially among Gen Z. Amazon will need to be adaptable and innovative to compete on these fronts. It will be fascinating to observe how this unfolds. Will Amazon's new storefront disrupt the ultra-fast fashion landscape? Or will Shein and Temu maintain their dominance? This could be a game-changer for affordable fashion and products, but potentially a step back for sustainability and environmental factors. (Though if you notice more Amazon deliveries at my doorstep, that's between me and the delivery driver 😜)