Amandeep Singh’s Post

In India, gifting often falls into a budget of ₹500 to ₹1,000—a range where thoughtful design and premium experiences are rarely considered. At Emaara, we saw an opportunity to change that. Recently, a client approached us, frustrated with this range's need for unique gifting options. They wanted something that felt premium but didn’t stretch their budget. We introduced them to Emaara Gleam—a sleek product that slides open to reveal three perfectly placed jars of premium dry fruits. The result? Their recipients were genuinely touched and expressed how Gleam's thoughtful design and premium quality surprised them. It wasn’t just about the product—it was the experience of receiving something so carefully crafted. The client shared how Gleam created a sense of pride, elevating their brand to one that truly stands out. And here’s the best part—it’s an entry-level product that doesn’t compromise the premium experience. At Emaara, we believe that true luxury is in the details, no matter the price point. If you’ve ever thought affordable gifting meant ordinary, let Gleam show you otherwise. Small budgets, big impressions—that’s what we do. #EmaaraGleam #AffordableLuxury #ThoughtfulGifting #UnboxElegance #RedefineGifting #CareInEveryDetail #LuxuryForEveryone #EmaaraExperience

Here’s an interesting story of a brand which is shaking up the entire luggage industry - Co-founded in 2020 by Navin Parwal and Sangeet Agrawal, Mokobara is targeting the mid and premium segments which make up 30% of the Rs. 20,000 crore luggage industry. Mokobara fills the gap between budget Indian brands like Safari, VIP and premium multinational brands like Samsonite. Their products range from Rs. 5,000 to Rs. 15,000 and include luggage, backpacks, handbags and travel accessories. But what makes Mokobara unique? 1. Design differentiation - They follow the 'Lagom' Swedish principle of 'not too much, not too little' in design - Use Japanese Hinomoto wheels which are a customer pain-point - Reinforced hard shell from inside to retain outer aesthetics - Signature yellow lining to make customers smile when opening 2. Thoughtful touches - USB ports and laundry bags in every suitcase  - Magic eraser to remove dirt marks - Children's luggage with shoulder straps for parents 3. The numbers - Raised Rs. 11.6 crore over 4 rounds so far - FY22 revenue Rs. 12 crore, loss Rs. 4 crore  - Current ARR Rs. 180 crore and profitable The founders plan to build Mokobara as a consumer brand with retail expansion, taking inspiration from brands like Titan, Mamaearth and Manyavar. With travel booming post-pandemic, this thoughtfully-designed brand is definitely one to watch out for! Have you used Mokobara? #Mokobara #luggageindustry #designdifferentiation #travelaccessories

"Exciting news! 🌟 Your favorite Iraaloom trending products are now live on JioMart! 🎉 Shop our eco-friendly bamboo ornaments and sustainable lifestyle essentials effortlessly on one of India's leading marketplaces. Elevate your shopping experience with style and sustainability. Explore now! #Iraaloom #TrendingProducts #JioMart"

Products sold just by their name don’t make any difference. If you want to experience true quality, choose a 'wazandaar' brand! 'Wazandaar' means a brand that is recognized for its quality, not just its name. We present to you the concept of 'wazandaar' brands that guarantee high quality. These brands provide products that cater to all your daily needs due to their superior quality. Whether it’s groceries, household items, or industrial tools, 'wazandaar' brands always assure you of the best quality. Change the way you shop, choose 'wazandaar' brands, and experience real quality. Let’s choose 'wazandaar' brands and make our lives more valuable and meaningful! Tag a friend who values quality! Share this post with someone who needs to see it. Let’s spread the word about 'wazandaar' brands and choose quality over name. Visit our website www.abhiyaanam.com to explore more and make a smart choice today! #Wazandaar #QualityMatters #ChooseQuality #TrustedBrands #QualityOverName #Abhiyaanam #BrandValue #BestQuality #TopBrands #BrandLoyalty #ConsumerTrust #PremiumQuality #ShopSmart #ValueForMoney #BrandAwareness #QualityFirst #BrandPower #MarketLeader #ReliableBrands #QualityGuaranteed

#KeralaEntrepreneurStories #UmbrellaDuopoly #OneFamily #TwoBrands #PopyAndJohn It's uncommon to hear great entrepreneur stories from the "Two States" ruled for decades by Communist parties, West Bengal & Kerala. The umbrella brand wars of Kerala are another level. While there is no specific number to ascertain the size of India's umbrella market (given how large the unorganised bit of it is), industry players peg it at around Rs 2,000 crore. According to the industry insiders, roughly 1.20 crore umbrellas are sold in the country annually (not much, considering we are more than 30 cr households now ). The key challenge facing this industry is threat posed by cheap Chinese imports that make it difficult for local players to compete on price while maintaining quality standards . To support #MakeInIndia the duty on umbrellas was raised to 20 percent and exemption to parts of umbrellas was withdrawn in the 2022 budget. So it's even more interesting to hear about the innovation, quality & price wars of these two iconic Kerala umbrella brands. The largest market is said to be Kerala (estimated at Rs 700 crore) dominated by these two Kerala companies - John's and Popy's Umbrellas. Other major brands in India include Mumbai-based Sagar Sons that sell under the brand Happy, Mysore-based Sun umbrellas, Kolkata based Citizen umbrellas, among others. The story begins in Aleppey (Allapuzha) of the 1940s, then part of the State of Travancore, where Thayyil Abraham Varghese (known as ‘kuda’ Vavachan) was an employee of the Kumaraswamy Reddiyar-owned Radhakrishna Umbrella Mart. Later, Vavachan went on to become a working partner of the firm, before starting his own umbrella-manufacturing unit named St George Umbrella Mart in 1954 with his younger son TV Scaria. When Vavachan passed away in 1968, the St George brand had become a household name in Kerala with a monopoly in the umbrella manufacturing business. Vavachan’s elder son Abraham Thayyil went on to qualify as a medical practitioner and Scaria carried forward the St George legacy to scale greater heights. It was in the mid-1990s, when Thayyil retired from the Alappuzha Medical College and the next generation entered business that the family enterprise split up. Scaria went on to establish the Popy brand in 1995, and Thayyil and sons branched out on their own with the John’s brand. Their competition has also led to innovation that is unprecedented in the Indian umbrella market. Rest see this video uploaded 2 days ago which makes this business story interesting. https://lnkd.in/gPsCqN7N https://lnkd.in/gicvceC7 https://lnkd.in/gcTrpaud

From Humble Beginnings to Spice King: How MDH Built a Legacy Through Branding Imagine a world where #spices weren't neatly packaged, but sold loose, a dusty and time-consuming affair. This was the reality for many #Indian kitchens until a young boy named Mahashay Dharampal Gulati came along. Dharampal grew up surrounded by the magic of spices in his father's shop, #MDH, which means "Gentleman's Shop" in Hindi. Established in 1919, the store was known for its quality blends, but something was missing. Fast forward to 1947, when partition forced the family to rebuild their lives in Delhi. With just 1500 rupees and a vision, Dharampal embarked on a journey that would redefine the #spiceindustry. His big idea? Pre-packaged, ground spices. Simple, yet revolutionary. But Dharampal knew convenience wasn't enough. He needed to build trust. Here's where the power of #branding comes in. Dharampal made a bold move: his face became the face of MDH. Every packet featured him, a personal guarantee of quality. This wasn't just a picture; it was a promise. People saw a real person behind the brand, someone they could connect with. This innovative approach, coupled with consistent high-quality spices, propelled MDH to new heights. Dharampal became known as the "Spice King," a testament to the power of a strong brand identity. But MDH's story goes beyond #profit. The brand actively gave back, building schools, hospitals, and charitable trusts. This social responsibility further solidified their connection with consumers. Today, MDH is a household name in India. It's a story of a clever idea, superior quality, and a brand that resonates with people. Dharampal's legacy is a masterclass in branding, showing how a simple concept, coupled with a strong visual identity and commitment to values, can create a brand that not only sells spices but captures hearts. In today's competitive world, a strong brand is no longer a luxury, it's a necessity. By following MDH's example of innovation, quality, and a relatable face, you too can create a brand that resonates with your audience and stands the test of time. #MDHspices #brandlegacy #indianbrands #brandstory #spiceking #brandidentity #marketingstrategy #entrepreneurship

𝐖𝐡𝐚𝐭'𝐬 𝐍𝐞𝐰 𝐭𝐨 𝐭𝐡𝐢𝐬 𝐍𝐞𝐰 𝐘𝐞𝐚𝐫;  ‘𝐑𝐞𝐛𝐫𝐚𝐧𝐝𝐢𝐧𝐠’ 𝐈𝐭 𝐢𝐬 𝐚 𝐜𝐥𝐚𝐬𝐬𝐢𝐜 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐨𝐟 𝐯𝐚𝐫𝐢𝐨𝐮𝐬 𝐛𝐫𝐚𝐧𝐝𝐬, 𝐛𝐮𝐭 𝐝𝐨 𝐲𝐨𝐮 𝐤𝐧𝐨𝐰 𝐰𝐡𝐲 𝐢𝐭 𝐢𝐬 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 ? 1. Rebranding helps in conveying growth, vision and even purpose of the brand 2. Working on  one of the most important element of a brand, ‘𝐓𝐡𝐞 𝐥𝐨𝐠𝐨’, when it comes to rebranding shows what your brand is all about be it  product or service based 3. Changing your brand colors and kit such that it aligns with the brand’s touchpoints and the emotional tone you want your audience to attach with it. All these 3 reasons that I highlighted, was an important step that I recently took. I followed the conventional and some new elements of rebranding to make my brand position in a stronger way to stand out and stay in the audience’s memory. So, here I am announcing my new Logo for SARAS BAGS. Check out our fresh new look! We’ve reimagined our logo to better reflect the growth and vision of SARAS BAGS. Let us know what you think in the comments below! #SarasBagsRebrand #NewLogoNewLook #BrandEvolution #LogoReveal #FreshStartWithSaras #SarasBags2024 #BrandRefresh #SarasNewEra #RebrandingJourney

How did a small soap company from Gujarat become the iconic Nirma we know today? Let me take you back to the 1960s. A young chemist named Karsanbhai Patel started making detergent powder in his backyard in Ahmedabad. He called it Nirma, after his daughter Nirupama. Now, imagine competing with multinational giants like Surf. Sounds impossible, right? But Karsanbhai aced up his sleeve – strong branding. He priced Nirma at ₹3 per kg, while Surf cost ₹13. But he didn't position it as a "cheap" alternative. Instead, he branded it as "Washing powder Nirma, Washing powder Nirma" With that catchy jingle, we all know. Suddenly, it wasn't just affordable; It was desirable! This is what powerful branding does. ↳ It gives your product a unique Pehchaan (identity) ↳ It creates an emotional connection (who doesn't smile at that Nirma girl?) ↳ It turns price into a strength, not a weakness ↳ Most importantly, it builds incredible customer loyalty Without this branding, Nirma might have remained just another local detergent. With it, it became a household name that even challenged multinational giants. Remember, in business, it's not just about what you sell, but how you sell it. Your brand is your Awaaz in the market – make it resonate with your customers! What's your take on this? Have you experienced the power of branding in your business or as a consumer? P.S. As we say, "Naam hi kaafi hai." What does your brand name say about your product? #branding #brandexperience #brandvoice #brandidentity #branddifferentiation #brandstrategy

From Air Asia to Artisanal Success Meet Nikita Agarwal, a 29-year-old from Siliguri, who left her job at Air Asia to start a sustainable home decor business. Obsessed with sustainable and handmade home decors, Nikita struggled to find eco-friendly products in her local market. This challenge sparked an idea, leading to the birth of Idhiyaan Handicrafts in October 2019. Starting Small, Growing Big Nikita began with jute rugs and cane baskets. She connected with artisans from Northeast India and set up a Facebook group, “Handicraft Buyers and Sellers,” to give local artisans a platform. This group now has 15,000+ members! Family Support Her brothers, Nikhil and Suraj Agarwal, joined the venture, investing Rs 5 lakh from their travel business, which was struggling due to COVID-19. Their support helped Idhiyaan expand into stationery and personal care products. Challenges and Triumphs Convincing locals in Siliguri to buy eco-friendly products was tough. People didn’t understand the value of “grass and weeds.” But Nikita persisted, educating customers about the beauty and sustainability of these products. Online Success Taking the business online was a game-changer. Idhiyaan now gets 90% of its orders through its website and social media. With more than 80-90 orders monthly and sales has surpassed Rs 3-4 lakh, the future looks bright. Future Goals Idhiyaan aims to hit Rs 1.5 crore in revenue in FY24 and plans to turn its website into a marketplace for handicrafts. With the growing demand for sustainable products, Nikita’s dream of a greener world is becoming a reality. Read More: Thekarostartup.com Join: 5,400 people who read such stories daily on our WhatsApp Newsletter: https://lnkd.in/g735dQsa #businessstories #womenentreprenuer #successstories

Inspired by Kerala, Dedicated to Kerala How Catering to Kerala's Culture Boosted Brand Success of Asian Paints Asian Paints, India's leading paint company, has launched its latest campaign, "Inspired by Kerala, Dedicated to Kerala," showcases a special edition packaging of Apex Ultima Protek, paying homage to the state's vibrant traditions, art, and landscapes. This strategic move has not only resonated with the local audience but also cemented Asian Paints' position as a culturally sensitive and customer-centric brand. 1. Understanding Regional Nuances Asian Paints' success in Kerala can be attributed to their deep understanding of the region's unique characteristics, climate, and cultural identity. By acknowledging the state's extreme weather conditions and incorporating this knowledge into their product development, they have created a loyal customer base. Apex Ultima Protek, a luxury exterior paint, has been specifically designed to withstand Kerala's year-long monsoons, making it a top choice among locals. 2. Cultural Connection The limited-edition packaging of Apex Ultima Protek features illustrations of Kerala's iconic symbols, such as the Pulikali tiger dance, Kathakali, and traditional Ayurvedic massage. This thoughtful representation of the state's identity on the packaging has created a strong emotional connection with customers, making them feel proud to associate with the brand. The campaign has helped Asian Paints to penetrate the regional market of Kerala, setting a benchmark for other brands to follow. 'Asian Paints' Kerala campaign is a testament to the power of regional PR. #RegionalIndia #RegionalPR #Campaign