ALTRD’s Post

A museum of hair loss! - Sounds funny right? No one would do this in reality. Hence we at OWLED and ALTRD did this in the virtual world and created a 3D experience for WOW Skin Science. Here’s the BTS: WOW was launching their new onion hair range products. They wanted to communicate how losing hair due to stress is normal but onion and collagen together can help you regrow it. We didn’t want to create generic hair transformation advertisements for them. So we used gamification to create a virtual hair loss museum. Basically, the museum had paintings of famous personalities like Van Gogh and Mona Lisa without hair, and once you click on the “click to be WOW’ed” icon, you can see them with hair. In short: we showed the transformation from no / less hair to hair growth in a quirky way. Check the link in the comments below to see what we created for WOW Skin Science. PS: If you are also looking for such unique and quirky campaigns to market your products reach out to us at bd@owledmedia.com