Alliants’ Post

🔍 Crossing the Luxury/Digital Divide in Hospitality! 🔑 We are thrilled to present an insightful article by our talented James O'Keeffe SJS Discover how the finest hotels are redefining opulence by blending cutting-edge technology with personalized, unforgettable guest experiences. 📱✨ 👇 Dive into the full article to see how hoteliers are crafting the perfect blend of digital convenience and personal touch to set new standards in exceptional service: 🔗 https://lnkd.in/e-AhpuVc Join the conversation and share your thoughts on the future of luxury hospitality. How is your organization balancing the digital and personal experiences? Let us know in the comments! 💬 #LuxuryHospitality #DigitalInnovation #CustomerExperience #JamesOKeeffe #HospitalityIndustry #FutureOfService

Alliants | News | Crossing the Luxury/Digital Divide

Alliants | News | Crossing the Luxury/Digital Divide

alliants.com

Alberto Santana

Chief Revenue Officer at Alliants

1mo

This is a fantastic article James O'Keeffe SJS. Thank you so much for eloquently sharing your thoughts. I often think about Luxury experiences particularly in places where they are least expected. I appreciate your consideration of metrics and data overall really. The business of hotels and the hotel business share many KPIs for investors and owners suchs as RevPAR, ADR, and a bit GOPPAR (this metric is finally get a bit more notice). We look at conversion metrics internally but, we fail to look more deeply at the intangibles that make up the guest journey or even "loyalty" which is another topic which needs redefining, I truly believe that our industry needs to leverage newer and more and deeper KPIs as it pertains to the customer journey. Here in the United States we have seen this renaissance of data and KPIs with Baseball of all things. The book and film Moneyball explored the context of looking at new forms of data to create and measure success. It has fundamentally changed the metrics that management utilizes for team performance.

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James O'Keeffe SJS Brilliant article. I love the distinction between a luxury good and a luxury service. Many retailers sell luxury goods but the experience in a store can be far from luxury. I guess the question is how far can your luxury good carry and justify the price tag without the service element. Same applies to car sales. Who would buy a car just for the badge when the experience will be all about owning it...for several years.

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